

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Apr 14, 2022 • 60min
236: What To Do When You Don’t Reach Your Goals & the Pressures of Girl Boss Culture with Jordan Lee Dooley
If you’ve ever felt like something doesn’t sit quite right with you when it comes to the whole “girl boss culture” that’s been sweeping the world for a few years, OR if you’re feeling frustrated or discouraged with unmet expectations, this episode is about to be a BLAST of truth and fresh air for your soul today. If you aren’t already familiar with one of our best friends, you’re about to fall in love with your new soul sister, Jordan Lee Dooley. Today we talked with Jordan about how to handle disappointments and missed expectations in life and her journey of walking through some of her own. We then turned the conversation towards being an ambitious person and how to navigate being driven in a deep, meaningful, and sustainable way. Jordan shares her thoughts on “girl boss culture” and how to get off the hamster wheel of “more” that we can so often get trapped in. This conversation is such a raw, relatable, and truth-filled gift and we promise you’ll walk away with more clarity, inspiration, and peace. If you’re ready to step into a more purposeful approach to setting goals and facing disappointment, this is the episode for you. Show notes: https://theheartuniversity.com/URL Slug236-what-to-do-when-you-dont-reach-your-goals-the-pressures-of-girl-boss-culture-with-jordan-lee-dooley The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ The Lightroom Editing Challenge: www.theheartuniversity.com/challenge Follow along with Jordan: www.instagram.com/jordanleedooley www.jordanleedooley.com Embrace Your Almost If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 12, 2022 • 35min
235: Are You a Photographer Wanting to Pivot Into Education? Listen to This.
If you’re a photographer and you’ve had your eye on education as a way to grow and scale your business then HELLOOOO. Welcome. You’ve come to the right place. Today we’re going to talk a bit about pivoting into education as a photographer. We cover how to know if it’s the right step for you, what myths we believe exist in the industry, and the first steps to keep in mind to scale your business. It’s a bit of a hard-hitting episode as we break down some industry myths around the topic. So if you’re ready to learn what we truly believe about photography education as a career step buckle up and let’s get started!!! Show notes: https://theheartuniversity.com/235-are-you-a-photographer-wanting-to-pivot-into-education-listen-to-this The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 7, 2022 • 1h 9min
234: How to Deal with Imposter Syndrome & the Pressures to be Perfect
This recording is from an interview that we did on Mary Marantz’s podcast a few months ago. It was SUCH a powerful conversation that we wanted to make sure YOU, our listeners, got to join the conversation as well. If you’ve ever struggled with imposter syndrome, how to run a business through a biblical worldview, or how to avoid falling into the trap of becoming paralyzed by fear, if ANY of that sounds like something you’d like to chat about, you’re in the right spot. In today’s conversation with Mary, we talked about everything mentioned, PLUS what to do when you feel far from the Lord, how to create content without losing yourself in the process, how to prioritize rest, how to focus on slow growth in order to create strong roots, and so much more that we PROMISE will bless your socks off today. Mary is a powerhouse entrepreneur, believer, and human being, and this episode will bless and wrecked us in so many ways and we know it’ll do the same for you. So plug-in those headphones, grab your favorite drink, and let’s sit down for a deep and beautiful heart-to-heart conversation. Show notes: https://theheartuniversity.com/234-how-to-deal-with-imposter-syndrome-the-pressures-to-be-perfect The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ The Heart University Shop: www.theheartuniversity.com/shop If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 5, 2022 • 30min
233: Feeling Unmotivated? 3 Ways to Get Out of a Rut and Get Your Creative Fuel Back.
We’re alllll in this entrepreneur journey together!! Speaking of being in this together, if you haven’t noticed, there’s been a pandemic sweeping the world lately. And no, we’re not talking about good ole’ Miss Rona. We’re talking about the pandemic of fatigue, discouragement, and apathy that a LOT of us are feeling right now. If you clicked on this episode, there’s a strong chance that you’re feeling frustrated with your mojo right about now. Whether you’re feeling unfocused, apathetic, bored, stressed, unmotivated, or ANY other emotion hanging around you lately that you just aren’t lovin’, you are NOT alone. I’d say about 3-4 out of every 5 entrepreneurs I’ve talked to in the last 6ish months are feeling the exact same way. Today we wanted to address that head-on. What in the world can you do when you feel unmotivated or overwhelmed by work? SO glad you asked. Today we cover 3 of the best steps you can take to begin to kick that burnout to the curb. Show notes: https://theheartuniversity.com/URL Slug233-feeling-unmotivated-3-ways-to-get-out-of-a-rut-and-get-your-creative-fuel-back Pixelcut: https://www.pixelcut.app/ The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 31, 2022 • 56min
232: Ready is a Lie - Learning to Start BEFORE You Feel Qualified, Behind the Scenes of Launching The Heart Conference, and More with Angie Lee
We’re chatting with one of our fave gals around, Angie Lee. Now we’ve had Ang on the show before on Episode 093 to chat about how authenticity is your superpower and you guys LOVED that episode. AND Angie is one of our mainstage speakers for The Heart Conference coming up SO SO soon! Weeeelllll Angie is back today for a conversational girl chat about in-person events and getting over the fear of just going after your dreams. Today’s conversation covered the nitty-gritty, behind-the-scenes look at hosting in-person events, from meetups to workshops to conferences. Angie shares her experience in hosting all levels and sizes of events, what some of the biggest misconceptions are around them, and what to keep in mind if you’re ever considering hosting one someday. We ended the episode talking about the mindset of waiting until you feel “ready” and how that’s actually one of the biggest lies we can believe as humans and entrepreneurs. The whole conversation was a FIRE kick in the pants that every single one of us probably needs to hear today. Shownotes: https://theheartuniversity.com/232-how-to-know-if-you-are-ready-with-angie-lee Pixelcut: https://www.pixelcut.app/ The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Follow along with Angie: www.angielee.com www.instagram.com/angieleeshow www.soulcbd.com Angie Lee Show Podcast If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 29, 2022 • 22min
231: What Got You Here Won’t Get You There
Are you feeling stuck?? Like you’ve reached a ceiling in your growth and you’re not quite sure how to bust through? Are you feeling burnt out? Are you feeling like you’ve reached a cap or a max level at everything you’re trying to do? This episode is for you if you’ve been STRUGGLING for a while now or are feeling discouraged or burnt out. You feel like you’ve done EVERYTHING under the sun in your business and you’re not seeing the results you want. This is for you if you feel like you’ve hit a ceiling in your business, you're hustling your booty off, but you feel like you’ve reached a cap and can’t push past it. You can FEEL something is off, but you’re just not sure what, and it’s leaving you feeling SO frustrated. You want more freedom to live your life while working less. You built your business to be an ASSET to your life, not be a slave to your business. You want to grow your business so you’re not solo-preneuring it anymore, but what the HECK do you do next? What’s your next step? You’re confident in what’s worked in the past, but as far as what to do to get to the next level….BIG question marks are in your path. We’ve BEEN in your shoes before. HECK, we still ARE in your shoes, friend. You’re not alone in wanting MORE from your business and life. So let’s sit down for a conversation and chat about HOW to grow and scale your business in a strategic way that gives you MORE space for life, and LESS hustle. Show notes: https://theheartuniversity.com/231-what-got-you-here-wont-get-you-there The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Pixelcut: https://www.pixelcut.app/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 24, 2022 • 49min
230: Lawyer Answers YOUR Scary, Legal, Business Questions with Paige Griffith
Who here gets the heebie-jeebies whenever you think of the legal and backend side of your business? Taxes? Terms and conditions? Legalities are typically the things that are most ignored when building a business because they’re confusing, hard to understand, and just plain terrifying sometimes. However, the legalities of business DON’T have to be scary, and to prove that, we are bringing on our absolute favorite lawyer in the business, Paige Griffith of the Legal Paige for her 3rd time on the show to do a rapid-fire Q&A with us. Today we’re pulling from questions that YOU, our listeners, submitted for Paige to answer. All the nitty-gritty legal things from a disclosure page on your website or blog for affiliate links and how to set up a DBA under your LLC (and what the heck those letters even mean!!), all the way to whether or not you have to file quarterly taxes, what you can write off each year as a business expense, legal things to keep in mind with passive revenue streams such as an online shop or online products, and lots more. This episode is packed full of super helpful tips and simple breakdowns of the laws and legalities you’ll want to know as an entrepreneur. So if you’re ready to get FREE legal advice from one of the coolest and most knowledgeable lawyers out there, grab a pen and paper, and let’s go! Show notes: https://theheartuniversity.com/230-lawyer-answers-your-scary-legal-business-questions-with-paige-griffith Pixelcut: https://www.pixelcut.app/ Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off Follow along with Paige: https://thelegalpaige.com/ https://www.instagram.com/thelegalpaige If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 22, 2022 • 34min
229: How To Build a Culture of Excitement and Buy-In to Your Brand
If you know anything about us at all you know that we are NERDS about customer experience and branding. Those are two of our favorite topics of all time. Why? Because when you do your job right, the way you handle creating a brand and serving your people can take you from 1 to 100 REAL fast. Essentially, the secret weapon in your business is creating excitement, connection, and buy-in with your ideal customers. Now you might be sitting there asking, “Wait, what’s buy-in? How do I create it??”. We’re so glad you asked because today’s podcast conversation is ALL about that. In this episode, we’re talking about building a connection and trust with your ideal customer so you can stand out from the competition, serve your customers above and beyond, and create a business that you’re dang proud of. We cover LOTS of in-depth marketing principles in this episode, and low-key this episode is just a lil free marketing coaching call just waiting for you to press play. Are you ready to hear all about how to stand out in your industry and grow like crazy?? Show notes: https://theheartuniversity.com/229-how-to-build-a-culture-of-excitement-and-buy-in-to-your-brand The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off Google Parisian Love Ad: https://www.youtube.com/watch?v=UejEaBAYIbc If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 17, 2022 • 51min
228: He Grew 250k in 6 Months. How to Use Instagram Reels to Grow Consistently with Brock Johnson
Do you struggle with creating massive amounts of content for Reels? Not sure how or if it is worth it? Well, today on the podcast we got to chat with the LEGIT king of Instagram Reels. We can nearly GUARANTEE if you’re a creative entrepreneur you have undoubtedly seen this man’s content hit your Reels explore page. Today we are chatting with the incredible Brock Johnson. Brock is a 24-year-old, 7-figure entrepreneur with a passion for helping others grow their following and business on Instagram. As Co-host of a top 10 business Podcast, instructor of multiple online courses, and viral social media creator, Brock has helped thousands of entrepreneurs learn to build their business on social media, even with limited time and money. In today’s marketing chat with Brock, we talked about ALL things Instagram and Reels. If you’re needing some help on the Instagram battlefield we gotchu today. Brock covered everything from the biggest mindset that’s holding you back from marketing yourself successfully on IG, the 3 biggest things to focus on within short-form video creation on Insta, what mistakes you NEED to avoid when creating Reels, how to consistently create a lot of IG content easily and quickly, and SO much more. Show notes: https://theheartuniversity.com/228-he-grew-250k-in-6-months-how-to-use-instagram-reels-to-grow-consistently-with-brock-johnson The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off Follow along with Brock: www.instagram.com/brock11johnson If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 15, 2022 • 43min
227: What Would Lindsey & Evie Do? Photography Advice Column
Today we’re harkening back to the newspaper days. Remember when newspapers would have advice columns that people would write into. Like a “Dear Abigail” advice column. Does anyone remember those? Basically, podcasts before podcasts were a thing. WELL, we’re doing a super fun advice column on the podcast today ALL about photography. We had YOU our listeners, write in to tell us your biggest struggles or circumstances you’ve encountered in your photography business. And today on the show we’re answering your submissions sharing what we would do in each circumstance. We cover submissions about how to deal with newer photographers asking for everything from you for free, what to do when someone straight-up doesn’t show up for their session and they’ve paid you, YIKES, and what to do when a client refuses to pay you, YUP. We’re going there. So, what would Lindsey and Evie do??? Let’s find out. Show notes: https://theheartuniversity.com/227-what-would-lindsey-evie-do-photography-advice-column The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity