The Heart & Hustle Podcast

If you know anything about us at all you know that we are NERDS about customer experience and branding. Those are two of our favorite topics of all time. Why? Because when you do your job right, the way you handle creating a brand and serving your people can take you from 1 to 100 REAL fast. Essentially, the secret weapon in your business is creating excitement, connection, and buy-in with your ideal customers.    Now you might be sitting there asking, “Wait, what’s buy-in? How do I create it??”. We’re so glad you asked because today’s podcast conversation is ALL about that. In this episode, we’re talking about building a connection and trust with your ideal customer so you can stand out from the competition, serve your customers above and beyond, and create a business that you’re dang proud of.   We cover LOTS of in-depth marketing principles in this episode, and low-key this episode is just a lil free marketing coaching call just waiting for you to press play.    Are you ready to hear all about how to stand out in your industry and grow like crazy??     Show notes: https://theheartuniversity.com/229-how-to-build-a-culture-of-excitement-and-buy-in-to-your-brand   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off    Google Parisian Love Ad: https://www.youtube.com/watch?v=UejEaBAYIbc    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Do you struggle with creating massive amounts of content for Reels? Not sure how or if it is worth it?    Well, today on the podcast we got to chat with the LEGIT king of Instagram Reels. We can nearly GUARANTEE if you’re a creative entrepreneur you have undoubtedly seen this man’s content hit your Reels explore page. Today we are chatting with the incredible Brock Johnson.    Brock is a 24-year-old, 7-figure entrepreneur with a passion for helping others grow their following and business on Instagram. As Co-host of a top 10 business Podcast, instructor of multiple online courses, and viral social media creator, Brock has helped thousands of entrepreneurs learn to build their business on social media, even with limited time and money.   In today’s marketing chat with Brock, we talked about ALL things Instagram and Reels. If you’re needing some help on the Instagram battlefield we gotchu today.    Brock covered everything from the biggest mindset that’s holding you back from marketing yourself successfully on IG, the 3 biggest things to focus on within short-form video creation on Insta, what mistakes you NEED to avoid when creating Reels, how to consistently create a lot of IG content easily and quickly, and SO much more.    Show notes: https://theheartuniversity.com/228-he-grew-250k-in-6-months-how-to-use-instagram-reels-to-grow-consistently-with-brock-johnson   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off    Follow along with Brock:  www.instagram.com/brock11johnson   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Today we’re harkening back to the newspaper days. Remember when newspapers would have advice columns that people would write into. Like a “Dear Abigail” advice column. Does anyone remember those? Basically, podcasts before podcasts were a thing.  WELL, we’re doing a super fun advice column on the podcast today ALL about photography. We had YOU our listeners, write in to tell us your biggest struggles or circumstances you’ve encountered in your photography business. And today on the show we’re answering your submissions sharing what we would do in each circumstance. We cover submissions about how to deal with newer photographers asking for everything from you for free, what to do when someone straight-up doesn’t show up for their session and they’ve paid you, YIKES, and what to do when a client refuses to pay you, YUP. We’re going there. So, what would Lindsey and Evie do??? Let’s find out.    Show notes:  https://theheartuniversity.com/227-what-would-lindsey-evie-do-photography-advice-column The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

Hey, friend. Have you ever felt pressure from other people’s opinions? Like this crippling fear from having eyes on you, whether through social media or just people in your life around you watching and judging (or at least it feels like they’re judging, right?)  Well if you’ve ever felt that struggle and pressure, today’s guest is such a special treat for all of us! We get to talk with the beautiful Bella Rob Mayo.    If you’re not already familiar with her, Bella is a creative artist and poet. Her first book titled My Greenhouse was released in September of 2021. Bella grew up in the spotlight on the hit reality show Duck Dynasty. Her main platform now is Instagram where she shares her love of art, travel, photography, fitness, and domestic living with her many followers. She and her husband, Jacob Mayo got married in June of this past year and they now live in Louisiana and run an online vintage clothing store, @general.vintage that has over 10k loyal followers and hundreds of happy shoppers.   In today’s powerful conversation, we talked with Bella about staying true to yourself in the public eye, how to stand firm in your faith when people are watching, what it was like growing up in the limelight on a hit reality tv show, and how to handle hate comments and other people’s opinions of you. This episode is just packed full of goodness and rich with truth and helpful information for navigating an online presence in today’s day and age.   Show notes: https://theheartuniversity.com/226-how-to-stay-true-to-yourself-with-bella-rob-mayo   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Lightroom Editing Challenge: www.theheartuniversity.com/challenge   Follow along with Bella:  www.instagram.com/bellrobmayo My Greenhouse by Bella Mayo    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Today we’re breaking down the difference between in-person education (think: conferences, workshops, educational meet-ups, etc.) VS. online education (think online courses, virtual membership groups, etc.)   Whenever it comes a time in your business where you know you need to invest in your business through education, a question that typically comes up is what should I do first? Or even in this season? Should I take an online course? Should I join an online membership? Or should I look for in-person events like workshops or conferences?   Today we’re diving into the differences between in-person vs. online education, the pros and cons of both, and which YOU should focus on and consider depending on where you are in your business!   Show notes: https://theheartuniversity.com/225-in-person-vs-online-education The Heart Conference: www.theheartuniversity.com/conference Heart Conference Facebook Group: https://www.facebook.com/groups/170106201881803/   Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF.   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

If you’ve ever struggled with wanting to have good response times in your inbox but at the same time, have that feeling that your emails are constantly running your life? You’re checking and refreshing every 5 minutes and losing your focus, and you fall asleep at night feeling like you got nothing other than emails done for the day. Well my friend this episode is for you!!    We talk about how to maintain quality and reliable client communication while also establishing healthy boundaries for yourself so you can actually accomplish the rest of your work (not to mention finding time to rest.)  We walk you through strategic tips and ways to create balance and even give you a sample workday timeline to show you how you can implement the strategies we’re talking about.   If you’re needing some help and insight on how to balance all the responsibilities and how to keep your inbox from ruling your days and running your life, ya better not go anywhere.    Show notes: https://theheartuniversity.com/224-how-to-keep-your-inbox-from-running-your-life   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   The Posing Minor: www.theheartuniversity.com/posing-minor   Episode 078 Epsiode 133   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Calling all my photographers out there!! This episode is about to be a little nugget of fun, short and sweet insight into our gear bags. If you’re in a season of growing your gear list, you’re wanting to know what lenses and all that jazz we use, OR you’re just curious about what kind of gear goes into shooting professional photography this episode is for you!   Before we go any further, though, I wanted to take a moment to discuss what you NEED as a photographer. The reality is, friend, you don’t have to have ALL THE GEAR UNDER THE SUN. And you especially don’t have to have it when you first start out.    We’re are about to break down a bunch of gear that we have and use but please keep in mind that we’ve been accumulating this for YEARS. We remember what it feels like to see all these photographers using these fancy schmancy (and expensive as HECK) lenses or pieces of gear, and it’s easy to feel like “ugh, well I’ll never succeed until I get all of that!”. You do NOT need all the fanciest, newest, nicest gear in the world. In fact, sometimes the simpler the better! We both use one specific lens 80% of the time we’re shooting. You don’t need a million pieces of the newest, nicest equipment in order to be a dang good photographer.   Show notes: https://theheartuniversity.com/223-whats-in-our-gear-bags   The Heart Conference: www.theheartuniversity.com/conference  Conference Facebook Group: https://www.facebook.com/groups/170106201881803/    Daily Harvest: https://shareasale.com/r.cfm?b=1823794&u=2908821&m=64681&urllink=&afftrack= Use promo code: HEART for $40 off your first box!   Gear Bag PDF: www.theheartuniversity.com/gear   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Who’s done letting the Instagram algorithm be their excuse for why they aren’t growing?    We know we are and so is Nathan Chanski! We are chatting with Nate on the podcast today ALL on the topic of how he grew from 1k to 16k+ followers in less than a year.   We dive into the topic of Instagram growth with Nate and what he did to see such growth within a year.    Nate shares where he was mentally with his business and Instagram a year ago.    What he was doing on the app (or rather…not doing…)    Nate’s story is SO powerful and relatable to a LOT of creative business owners and we know you’re going to get SO much out of hearing his story. He then gives us a TRUCKLOAD of tangible tips and strategies he uses on the gram every day that helped him grow so drastically.    Sparknotes: Reels were a big one, so if you’re wanting help with Reels, Nate’s got you. He ends the chat by giving such a powerful takeaway and message that reaches beyond just Instagram and business, and applies to ALL of life. And hint: he won Lindsey’s heart cause he used a Taylor Swift analogy.   Show notes: https://theheartuniversity.com/222-how-to-grow-your-instagram-from-1k-to-16k-in-a-year-with-nathan-chanski   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Content Photo Minor: https://theheartuniversity.com/content-minor   Follow along with Nate:  www.instagram.com/nathanchanski https://www.tiktok.com/@nathanchanski   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Before we go on, someone might need to hear this today. You’re incredible. You're beautiful. You’re doing hard things and the effort you’re putting forth isn’t in vain. The Lord sees you and is going to honor your work.    We’re tackling a hot topic on today’s podcast episode.    Have you ever had your work stolen from you? Whether it was your design? Your words? A social media caption? Maybe even a client?    Ever had someone COMPLETELY screw you over by trying to cheat you?    Have you ever struggled with what to do in those circumstances? Should you confront the person who stole or copied from you? Should you let it go and say nothing?    You cannot understand why someone would do that and you’re confused on how to go about handling it?   Well my friend, today we have your answer! We are breaking down what to do when someone copies, steals or cheats you in your business.   Show notes: https://theheartuniversity.com/221-4-things-to-do-when-people-copy-steal-cheat-you-in-business   The Heart Conference: www.theheartuniversity.com/conference   Content Creation Freebie: www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

Now today we are inviting two of our best entrepreneurial friends onto the show to talk ALL about their flipping business. And we are GOING there. But before you think this is going to be a Chip and Joanna Gaines esque episode on paint colors or tile, think again. We are DEEP diving with Chelsie and Ryan on ALL things flipping houses.    Chelsie and Ryan talk about their story of how they got into flipping, how they built their flipping business slowly over time, how to get investors to invest in your business, and why borrowing money is a good thing. They touch on how the economy affects flipping, and which housing market is better to flip in, as well as a BUNCH of resources for beginners to learn more about flipping and finances.    Even if you’ve never been interested in starting a flipping business, keep listening because we PROMISE you you’ll get something amazing from these two entrepreneur powerhouses.    Show notes: https://theheartuniversity.com/220-flipping-houses-101-with-chelsie-ryan-antos The Heart Conference: www.theheartuniversity.com/conference   Heart Conference Facebook Group: https://www.facebook.com/groups/170106201881803/   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    Follow along with Ryan & Chelsie:  www.instagram.com/surfgirlsdesign www.instagram.com/chelsieantos www.surfgirlsdesign.com   Resources:  Flipping 101- HGTV Show Flippin Experts Course  Rich Dad Poor Dad  Tax-Free Wealth  Wealth Labs Podcast with Garrett Gunderson    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity