
The Heart & Hustle Podcast
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Latest episodes

Apr 26, 2022 • 56min
239: Personal Q&A: Biggest Work Fight, How We Met Our Husbands and More Tea!
Today we’re diving into a more personal side of the show, and answering the questions you submitted to both of us on our Instagrams. We got some juicy goodness coming up on today’s episode. We answer everything from what’s been our biggest work fight, who’d play us in a movie, if we ever will add team members to the heart team, to how we met our husbands, and even went into personal individual questions and answered things like how Evie does her Bible time, how Lindsey manages being a work from home mama, and lots more. This is a nice, spicy, tea-filled episode (as in we spill a lot haha) so please join us for a more personal, BTS look at us and some insight into our friendship. Show notes: https://theheartuniversity.com/URL Slug239-personal-qa-biggest-work-fight-how-we-met-our-husbands-and-more-tea Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase Website Templates: www.theheartuniversity.com/website-templates Lindsey's "proposal" video: https://lindseyroman.com/you-will-never-believe-how-i-met-my-husband/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 21, 2022 • 39min
238: Change this One thing in Your Marketing and your Business Will Explode: Building a Storybrand with Donald Miller
If you’re a business owner wanting to uplevel your marketing in ANY way, YOU HAVE GOT TO LISTEN TO THIS EPISODE. Because today’s guest is none other than The Heart Conference’s keynote speaker…. DONALD MILLER. Today we talked about one of our favorite books of his: Building a Storybrand. It’s one of the most powerful business marketing books we’ve ever read and is on our annual repeat-read lists. In this episode, Don shares the biggest mistakes small business owners make in their marketing and the solution you can begin to utilize NOW. We discussed how to speak to your ideal customers and get their attention and stand out, how to communicate clearly and eliminate the confusion in your brand messaging that’s costing you big time, and he shared some powerful mindset shifts and business advice that you need to hear. This episode is a firehose worth of information and tools and you DO NOT want to miss it. Show notes: https://theheartuniversity.com/URL Slug238-change-this-one-thing-in-your-marketing-and-your-business-will-explode-building-a-storybrand-with-donald-miller The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase Follow along with Don: Building a Story Brand If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 19, 2022 • 48min
237: 8 Different Types of Income Streams and How to Build Passive Revenue with Zim Flores
We talk a LOT on this show about marketing and business, particularly coming from our experience with personal branding and running businesses with your face attached to the front. A lot of you can relate to the fact that when your business requires YOU to get out of your bed, show up, and physically make your business profitable, it can be SO exhausting. HOWEVER, there is a WORLD of business types out there, and not every company has to operate that way. It’s WISE to have multiple types of income which is what we’re chatting all about today with our dear friend Zim Flores. Today we talked about the 8 different types of income streams that most millionaires have, what each looks like, and where you should start in your own journey if you want to begin expanding your revenue streams. Zim breaks down what passive income can look like, business model ideas for you to chew on, as well as a good chat about the pros and cons of having a personal brand with your face attached to it, and how to begin thinking about building income streams without a personal brand at all. This episode is PACKED and we seriously can’t believe this is only a fraction of what Zim is gonna be sharing at The Heart Conference in Nashville in a couple of weeks. Show notes: https://theheartuniversity.com/237-8-different-types-of-income-streams-and-how-to-build-passive-revenue-with-zim-flores The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase Follow along with Zim; www.instagram.com/zimism www.zimism.com www.morningassembly.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 14, 2022 • 60min
236: What To Do When You Don’t Reach Your Goals & the Pressures of Girl Boss Culture with Jordan Lee Dooley
If you’ve ever felt like something doesn’t sit quite right with you when it comes to the whole “girl boss culture” that’s been sweeping the world for a few years, OR if you’re feeling frustrated or discouraged with unmet expectations, this episode is about to be a BLAST of truth and fresh air for your soul today. If you aren’t already familiar with one of our best friends, you’re about to fall in love with your new soul sister, Jordan Lee Dooley. Today we talked with Jordan about how to handle disappointments and missed expectations in life and her journey of walking through some of her own. We then turned the conversation towards being an ambitious person and how to navigate being driven in a deep, meaningful, and sustainable way. Jordan shares her thoughts on “girl boss culture” and how to get off the hamster wheel of “more” that we can so often get trapped in. This conversation is such a raw, relatable, and truth-filled gift and we promise you’ll walk away with more clarity, inspiration, and peace. If you’re ready to step into a more purposeful approach to setting goals and facing disappointment, this is the episode for you. Show notes: https://theheartuniversity.com/URL Slug236-what-to-do-when-you-dont-reach-your-goals-the-pressures-of-girl-boss-culture-with-jordan-lee-dooley The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ The Lightroom Editing Challenge: www.theheartuniversity.com/challenge Follow along with Jordan: www.instagram.com/jordanleedooley www.jordanleedooley.com Embrace Your Almost If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 12, 2022 • 35min
235: Are You a Photographer Wanting to Pivot Into Education? Listen to This.
If you’re a photographer and you’ve had your eye on education as a way to grow and scale your business then HELLOOOO. Welcome. You’ve come to the right place. Today we’re going to talk a bit about pivoting into education as a photographer. We cover how to know if it’s the right step for you, what myths we believe exist in the industry, and the first steps to keep in mind to scale your business. It’s a bit of a hard-hitting episode as we break down some industry myths around the topic. So if you’re ready to learn what we truly believe about photography education as a career step buckle up and let’s get started!!! Show notes: https://theheartuniversity.com/235-are-you-a-photographer-wanting-to-pivot-into-education-listen-to-this The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 7, 2022 • 1h 9min
234: How to Deal with Imposter Syndrome & the Pressures to be Perfect
This recording is from an interview that we did on Mary Marantz’s podcast a few months ago. It was SUCH a powerful conversation that we wanted to make sure YOU, our listeners, got to join the conversation as well. If you’ve ever struggled with imposter syndrome, how to run a business through a biblical worldview, or how to avoid falling into the trap of becoming paralyzed by fear, if ANY of that sounds like something you’d like to chat about, you’re in the right spot. In today’s conversation with Mary, we talked about everything mentioned, PLUS what to do when you feel far from the Lord, how to create content without losing yourself in the process, how to prioritize rest, how to focus on slow growth in order to create strong roots, and so much more that we PROMISE will bless your socks off today. Mary is a powerhouse entrepreneur, believer, and human being, and this episode will bless and wrecked us in so many ways and we know it’ll do the same for you. So plug-in those headphones, grab your favorite drink, and let’s sit down for a deep and beautiful heart-to-heart conversation. Show notes: https://theheartuniversity.com/234-how-to-deal-with-imposter-syndrome-the-pressures-to-be-perfect The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ The Heart University Shop: www.theheartuniversity.com/shop If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 5, 2022 • 30min
233: Feeling Unmotivated? 3 Ways to Get Out of a Rut and Get Your Creative Fuel Back.
We’re alllll in this entrepreneur journey together!! Speaking of being in this together, if you haven’t noticed, there’s been a pandemic sweeping the world lately. And no, we’re not talking about good ole’ Miss Rona. We’re talking about the pandemic of fatigue, discouragement, and apathy that a LOT of us are feeling right now. If you clicked on this episode, there’s a strong chance that you’re feeling frustrated with your mojo right about now. Whether you’re feeling unfocused, apathetic, bored, stressed, unmotivated, or ANY other emotion hanging around you lately that you just aren’t lovin’, you are NOT alone. I’d say about 3-4 out of every 5 entrepreneurs I’ve talked to in the last 6ish months are feeling the exact same way. Today we wanted to address that head-on. What in the world can you do when you feel unmotivated or overwhelmed by work? SO glad you asked. Today we cover 3 of the best steps you can take to begin to kick that burnout to the curb. Show notes: https://theheartuniversity.com/URL Slug233-feeling-unmotivated-3-ways-to-get-out-of-a-rut-and-get-your-creative-fuel-back Pixelcut: https://www.pixelcut.app/ The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 31, 2022 • 56min
232: Ready is a Lie - Learning to Start BEFORE You Feel Qualified, Behind the Scenes of Launching The Heart Conference, and More with Angie Lee
We’re chatting with one of our fave gals around, Angie Lee. Now we’ve had Ang on the show before on Episode 093 to chat about how authenticity is your superpower and you guys LOVED that episode. AND Angie is one of our mainstage speakers for The Heart Conference coming up SO SO soon! Weeeelllll Angie is back today for a conversational girl chat about in-person events and getting over the fear of just going after your dreams. Today’s conversation covered the nitty-gritty, behind-the-scenes look at hosting in-person events, from meetups to workshops to conferences. Angie shares her experience in hosting all levels and sizes of events, what some of the biggest misconceptions are around them, and what to keep in mind if you’re ever considering hosting one someday. We ended the episode talking about the mindset of waiting until you feel “ready” and how that’s actually one of the biggest lies we can believe as humans and entrepreneurs. The whole conversation was a FIRE kick in the pants that every single one of us probably needs to hear today. Shownotes: https://theheartuniversity.com/232-how-to-know-if-you-are-ready-with-angie-lee Pixelcut: https://www.pixelcut.app/ The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Follow along with Angie: www.angielee.com www.instagram.com/angieleeshow www.soulcbd.com Angie Lee Show Podcast If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 29, 2022 • 22min
231: What Got You Here Won’t Get You There
Are you feeling stuck?? Like you’ve reached a ceiling in your growth and you’re not quite sure how to bust through? Are you feeling burnt out? Are you feeling like you’ve reached a cap or a max level at everything you’re trying to do? This episode is for you if you’ve been STRUGGLING for a while now or are feeling discouraged or burnt out. You feel like you’ve done EVERYTHING under the sun in your business and you’re not seeing the results you want. This is for you if you feel like you’ve hit a ceiling in your business, you're hustling your booty off, but you feel like you’ve reached a cap and can’t push past it. You can FEEL something is off, but you’re just not sure what, and it’s leaving you feeling SO frustrated. You want more freedom to live your life while working less. You built your business to be an ASSET to your life, not be a slave to your business. You want to grow your business so you’re not solo-preneuring it anymore, but what the HECK do you do next? What’s your next step? You’re confident in what’s worked in the past, but as far as what to do to get to the next level….BIG question marks are in your path. We’ve BEEN in your shoes before. HECK, we still ARE in your shoes, friend. You’re not alone in wanting MORE from your business and life. So let’s sit down for a conversation and chat about HOW to grow and scale your business in a strategic way that gives you MORE space for life, and LESS hustle. Show notes: https://theheartuniversity.com/231-what-got-you-here-wont-get-you-there The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Pixelcut: https://www.pixelcut.app/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Mar 24, 2022 • 49min
230: Lawyer Answers YOUR Scary, Legal, Business Questions with Paige Griffith
Who here gets the heebie-jeebies whenever you think of the legal and backend side of your business? Taxes? Terms and conditions? Legalities are typically the things that are most ignored when building a business because they’re confusing, hard to understand, and just plain terrifying sometimes. However, the legalities of business DON’T have to be scary, and to prove that, we are bringing on our absolute favorite lawyer in the business, Paige Griffith of the Legal Paige for her 3rd time on the show to do a rapid-fire Q&A with us. Today we’re pulling from questions that YOU, our listeners, submitted for Paige to answer. All the nitty-gritty legal things from a disclosure page on your website or blog for affiliate links and how to set up a DBA under your LLC (and what the heck those letters even mean!!), all the way to whether or not you have to file quarterly taxes, what you can write off each year as a business expense, legal things to keep in mind with passive revenue streams such as an online shop or online products, and lots more. This episode is packed full of super helpful tips and simple breakdowns of the laws and legalities you’ll want to know as an entrepreneur. So if you’re ready to get FREE legal advice from one of the coolest and most knowledgeable lawyers out there, grab a pen and paper, and let’s go! Show notes: https://theheartuniversity.com/230-lawyer-answers-your-scary-legal-business-questions-with-paige-griffith Pixelcut: https://www.pixelcut.app/ Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off Follow along with Paige: https://thelegalpaige.com/ https://www.instagram.com/thelegalpaige If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity