

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

Jul 26, 2022 • 26min
265: Drowning in busy season? Here’s what you should prioritize vs cut?
Does any of this sound familiar? You’re in the THICK of busy season. Your head is spinning. Your to-do list is multiplying each day. And you have this feeling of just desperately attempting to keep your head above water… Well, you’re in the right place today, my friend. Today we’re talking ALL about busy season and how to know what to do and when. We got a submission from Lauren with Springlane Event Planning asking us the question: “what do I cut from my to-do list during a busy season?”, and TODAY we are going to cover JUST THAT, in DEPTH! Our goal is for you to walk away from this episode with clarity on what is the top priority for you in a busy season vs what is not. We’ll give you permission to CUT tasks from your to-do list so you can stay focused and peaceful even in the midst of your busiest work season. Show notes: https://theheartuniversity.com/265-drowning-in-busy-season-heres-what-you-should-prioritize-vs-cut Lunya: www.lunya.co Use code HEART20 for 20% off! The Heart Shop: www.theheartuniversity.com/shop Determine Your Why Freebie: www.theheartuniversity.com/why Episode 20: 4 Things To Do When Business is Slow Episode 86: Feel Like You’re Barely Surviving Busy Season? Tune In. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 21, 2022 • 47min
264: How to Master Storytelling & Composition Through Your Photography with Anni Graham
PHOTOGRAPHERS listen up!!! Today is a TREAT of a guest and a topic so grab a pen and paper NOW and get ready to take pages and pages of notes. If you’ve ever wanted to take photos that leave your clients in tears of joy or photos that quite literally take clients’ breath away… on today’s show we are chatting everything storytelling and composition with the absolute queen of this subject: Anni Graham. Today we asked Anni ALL the questions about how she’s able to tell such breathtaking stories via her photography work. Anni delivered and walked you through her whole process and perspective on how to approach client sessions and weddings. She covers how to prepare for a shoot, how to break out of a creative box in your photography, how to get out of autopilot on a wedding day, how to market to your ideal clients and her advice for any photographer out there trying to find their own style and grow as a photographer. Basically, Anni dropped TEA for you today and you will hands down want a notebook for this episode. And it’ll leave you ready to run out and start shooting TODAY with her techniques and strategies. Show notes: https://theheartuniversity.com/264-how-to-master-storytelling-composition-through-your-photography-with-anni-graham Lunya: www.lunya.co Use code HEART20 for 20% off! Honeybook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! The Heart University Courses: www.theheartuniversity.com/courses Follow along with Anni: www.annigraham.com www.instagram.com/annigraham If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 19, 2022 • 19min
263: LISTENERS ANSWER: What’s the Biggest Lesson You’ve Learned in Business?
One of the questions we ask almost every guest on this show is “What is the biggest lesson you’ve learned in business?” We ask that question because we are big believers in learning from other incredible entrepreneurs and humans chasing their dreams and making moves in their life and business. Today we decided to flip the mic around and point it at you…. our listeners and Heart family. At The Heart Conference earlier this year we had a bunch of attendees sit down and share each of THEIR biggest lessons they’ve personally learned in their business. And boy…. ya’ll brought the fire. You’re about to get smacked with powerful mindset wisdom, and tangible takeaways you can use in building your business and life, there’s even a book recommendation in there, and one of the answers made us cry. Straight up. It’s goooood. We LOVED getting the opportunity at the conference to just point the mic at YOU and let YOU tell US what your biggest takeaway you’ve learned in business has been. Show notes: https://theheartuniversity.com/263-listeners-answer-whats-the-biggest-lesson-youve-learned-in-business Lunya: www.lunya.co Use code HEART20 for 20% off! Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! The Heart Shop Contracts: www.theheartuniversity.com/shop If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 14, 2022 • 1h 2min
262: 8 Different Ways to Make Money Online with Jennifer Allwood
If you’ve been curious about how to diversify your income and make money in different ways online, then BUCKLE UPPPP. Today we get to chat with the INCREDIBLE Jennifer Allwood. Today we talked with Jennifer all about the importance of multiple revenue streams, including the 8 different ways to make money online. Jennifer breaks down at what stage of your business to tackle multiple income streams, how to balance multiple revenue streams happening within your business, and what recurring revenue streams are. She then breaks down how to keep people from unsubscribing or quitting an ongoing membership group. It’s a jam-packed episode with really tangible tools and strategies that you can take away TODAY and begin to implement (Including a free quiz that will help you figure out what revenue streams are best suited for you and your business!) Jennifer is a breath of fresh air and a powerhouse entrepreneur and we promise you’ll walk away with your mind blown in the BEST way. Show notes: https://theheartuniversity.com/262-8-different-ways-to-make-money-online-with-jennifer-allwood Heart Shop Website Templates: www.theheartuniversity.com/website-templates The Posing Minor: www.theheartuniversity.com/posing-minor Follow along with Jennifer: www.instagram.com/jenniferallwood Jennifer Allwood Show Podcast www.jenniferallwood.com www.jenniferallwood.com/quiz Atomic Habits by James Clear If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 12, 2022 • 34min
261: Wedding Photography Gone WRONG: Lindsey & Evie Answer Your Sticky Client Situations
You’re listening to The Heart & Hustle Podcast. We’re your hosts, Evie McLeod & Lindsey Roman. You wanna sip some tea with us today?? And no, we’re not talking about a nice glass of chamomile tea. We’re talking about TEA TEA. Like juicy, pipin’ hot tea. Aka… another episode of our photography advice column. We had YOU, our podcast listeners, share in our podcast Facebook group some of your stories and scenarios in your photography business that left you… frustrated, confused, or beat up. And on today’s episode, we’re going to read some of your submissions are share our input and advice on how we’d handle that situation. We cover everything from a client asking for RAW photos to a wedding where things got….a little (okay no, a lot) too crazy and made the photographer feel uncomfortable, all the way to videographer drama and a wedding guest asking to use a photographer’s camera. YIKES. Lots of stuff to cover today, so if you want to hear our thoughts on how to handle some…well… difficult client situations, you’re in the right place. Show notes: https://theheartuniversity.com/261-wedding-photography-gone-wrong-lindsey-evie-answer-your-sticky-client-situations Imposter Syndrome Freebie: www.theheartuniversity.com/imposter USB Memory Direct: www.usbmemorydirect.com Use code HEART10 for 10% off your order! Episode 227 If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 7, 2022 • 46min
260: How to Market with Conviction - Stop hopping on Trends That Don’t Align with YOUR Brand with Kelly Roach
Now today’s episode is MEATY. You’ll probably want to repeat this episode twice or more because our guest today drops so much fire it’s not even funny. Today we had Kelly Roach on the show for the second time. We first welcomed Kelly to the heart and hustle podcast on Episode 121, and today she’s back for moorreeee marketing wisdom and goodness. Today we talked to Kelly ALL about Conviction Marketing and how to stay aligned with your business and marketing voice. So what does that mean? Well… raise your hand if you’ve been feeling BEYOND fed up and overwhelmed with social media and all the “trends” in marketing in general that are changing seemingly overnight. Hand raised? Great, you’re in good company, and you’re listening to the right episode. Kelly breaks down why that feeling is beyond valid and what to do about it. She gives amazing tips and strategies on how to create content and master a marketing strategy that is based on your values and convictions that will lead to even more sales and success, without the overwhelm or burnout (and without dancing like a monkey on reels if that’s not your cup of tea.) She explains the difference between vanity metrics and conversions metrics, and how to serve your audience authentically, and as a result, be more successful. This episode is a freaking POWER PUNCH of goodness and it lit us on FIRE so we know you’re gonna love it too. If you’re ready to have your marketing plan completely revolutionized (and feel excitement and peace about it again!) then grab a pen & paper and get ready to dive in! Show notes: https://theheartuniversity.com/260-how-to-market-with-conviction-stop-hopping-on-trends-that-dont-align-with-your-brand-with-kelly-roach Lightroom Challenge: www.theheartuniversity.com/challenge Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie Episode 121 Follow along with Kelly: Kelly Roach Show www.instagram.com/kellyroachofficial www.kellyroachcoaching.com Conviction Marketing Book If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jul 5, 2022 • 25min
259: You Aren’t Behind. Listen to This if You Feel Like it's Too Late to Accomplish Your Dreams.
Do you ever feel behind? Like you’re already past the age you should have had it “all” together and feel like a failure? Do you feel like if you didn’t start a successful company when you were like 21 you’ve failed in life? Or GOSHHH dangit if you haven’t hit Forbes 30 Under 30 you might as well up and quit and get a “normal job” working in corporate. Just because your story might not look the exact same as ours does not mean you have failed in life. And today’s podcast episode is literally ALLLLL about that. We are sharing multiple stories and examples today of entrepreneurs, CEOs, and powerhouse human beings who you probably know and love, or at least admire or respect, who didn’t start what they are now known for until later in life. NONE of these people we’re about to share with you started their legacy of what they're known for when they were 20. Or 25. And a powerful truth we touch on in the episode is this: slow growth is a GOOD thing. Overnight success does NOT happen, and as much as Instagram comparison skews our brains into thinking we’re SO much further behind than everyone else….. We’re really not. You’re not behind. You're right on time for YOUR beautiful, powerful story. Show notes: https://theheartuniversity.com/259-you-arent-behind-listen-to-this-if-you-feel-like-its-too-late-to-accomplish-your-dreams The Heart Shop: www.theuniversity.com/shop Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jun 30, 2022 • 47min
258: Creating Strategic Collaborations and Partnerships to Scale Your Business with Danielle Wiebe
Today we’re chatting with the brilliant and sweet Danielle Wiebe all about how to strategically collaborate and partner with other entrepreneurs and businesses to scale your business. Danielle talked ALLLLL about building relationships, collaborations, and partnerships as one of the most powerful tools you can use to accelerate and scale your business. We went deep into what collaborations and partnerships are, how to format a pitch email, and how to get noticed by the person or brand you’re trying to collaborate with. Danielle even covers things you should be doing before ever sending a collaboration request that will set you up for a yes down the road. If you’re ready to learn how to network and collaborate in a way that will grow your community and therefore your business, grab a notebook and let’s get started with today’s show!! Shownotes: https://theheartuniversity.com/258-creating-strategic-collaborations-and-partnerships-to-scale-your-business-with-danielle-wiebe Buku: www.bukuship.com/heartandhustle For a free 7-day trial! Gigi Pip: https://ctgro.com/VUumgWLeq Use code “heartandhustle” for free shipping when you use the link! Follow along with Danielle: www.instagram.com/danilivinglife www.instagram.com/businessbabesco Business Babes Collective Podcast www.businessbabescollective.com Dream Big by Bob Goff Rythms of Rewnal by Rebekah Lyons If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jun 28, 2022 • 38min
257: Conference Q&A: Business Tips & Advice, Burnout, and the Most Difficult Season Lessons.
Back in April during the Heart Conference, we did something a little extra fun to give our attendees (aka YOU) a chance to be on this show. We had our podcast audio engineer, Hayden, set up a little mini podcast studio for our attendees to join a few podcast episodes with us. So we had them ask us some questions that we’d answer on a future show …AKA THIS EPISODE! You asked us questions ranging from, “what would we tell a multi-passionate entrepreneur who is dealing with burnout?”, “our #1 piece of advice for someone just starting their business”, and to some personal questions on our most difficult seasons and what we learned from them to some fun ones like what we’d be doing if we weren’t in our current line of work. This is SUCH a fun episode and such a fun way to have YOU, our podcast listeners, actually ON the show with us!!! So buckle up and get ready for a fun variety of questions and answers! Also, stay tuned to the end because there’s a surprise question that you need to hear. Show notes: https://theheartuniversity.com/URL Slug257-conference-qa-business-tips-advice-burnout-and-the-most-difficult-season-lessons Buku: www.bukuship.com/heartandhustle For a free 7-day trial! The Heart University Courses: www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Jun 23, 2022 • 58min
256: Photography Q&A: Destination Work, Editing, Styled Shoots & Client Workflow with Cassidy Lynne
Today’s episode is for all our photographers out there!! Today we have the incredible Cassidy Lynne on the show chatting about ALL things photography. We polled YOU - our podcast listeners - in our Heart & Hustle Facebook group to get these questions for Cassidy and you DELIVERED THE GOODS!! Cassidy answered questions like: how do you brand your photography business to stand out from the competition? And How do you break into the destination photography industry? As well as how to set up a successful styled shoot and the breakdown of her entire client workflow from start to finish. It’s a meaty episode and we know you’re gonna walk away with LOADS of info, so bring a notebook! Show notes: https://theheartuniversity.com/256-photography-qa-destination-work-editing-styled-shoots-client-workflow-with-cassidy-lynne Buku: www.bukuship.com/heartandhustle For a free 7-day trial! HoneyBook: share.honeybook.com/heart In addition to a FREE 7-day trial, get 50% off your first year of HoneyBook, a $200 value!! Follow along with Cassidy: https://www.instagram.com/cassidylynne Oh Shoot! Podcast www.tiktok.com/@cassidylynnephoto If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity