The Heart & Hustle Podcast

Welcome to the show where we combine heart-felt girl chats with hardcore business and marketing strategies to help cultivate your life and business. Today’s episode is a super fun one. We did an episode a while back (Episode 197 if you haven’t listened to it yet) where we just came to the mic completely unscripted, vulnerable, and had an honest girl chat between us on the pressures of being online in this day and age, comparison, feeling the pressure to either be overly vulnerable online or overly curated.  And the feedback we received from you was that you absolutely LOOVVEDDDDD that unscripted and honest girl chat episode. SOOOOO we decided to do it again on today’s episode.    Over the past year, we have slowly pivoted our business from being full-time wedding photographers to now focusing more on business coaching and running the heart as well as our other companies. And within that pivot, we’ve gone through a lot of uncertainty and lack of clarity on how to use our personal Instagrams to show up online.    Are our Instagrams now considered influencers and purely personal accounts? Do we treat them purely as business coach accounts? How do we differentiate our own accounts from The Heart University’s account?    Behind the scenes, we’ve been on the struggle bus about ALL these questions, and today we’re just openly and honestly pulling back the curtain to everything we’ve been internally discussing with each other, and you’re getting a sneak peek into the raw vulnerability that comes from pivoting your business.    If you’ve found yourself in a similar season OR you feel a lack of clarity when it comes to your own Instagram account, welcome! You’re in the welcome territory. Cause same.   Show notes: https://theheartuniversity.com/URL Slug249-girl-chat-some-of-our-recent-instagram-struggles   The Lightroom Challenge: www.theheartuniversity.com/challenge   Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

We are welcoming one of our team members onto the show today - the lovely and incredible KT Howie. KT was on the show before on Episode 173 where we chatted with her about her internship with Lindsey and The Heart. So if you haven’t got an introduction into who this girl is, listen to that episode and then come back here because today we are chatting with KT all about her journey with doing a particular niche of photography that is NOT common at all - photographing the elderly.    Today we talked about KT’s journey in pioneering a new niche in the photography industry and some of her milestones along the way. KT shared her heart behind preserving the legacies and stories of the older generation and how that’s fueled her business model and given her the strength to fight through establishing a whole new niche of photography.    She talked with us about some of the biggest obstacles in her journey and her encouragement to other entrepreneurs feeling a tug to leave the beaten path and do their own thing.    This episode is so rich and full of encouragement, inspiration, and purpose for those interested in pioneering a new idea or concept, as well as some deep and meaningful reminders of the value of others, their stories, and preserving the history and lessons of those who have gone before us.   Show notes: https://theheartuniversity.com/248-how-to-pioneer-a-new-niche-thats-never-been-done-before-with-kt-howie   Zencastr: https://zen.ai/heartandhustle   The Heart Shop: www.theheartuniversity.com/shop   Follow along with KT:  www.instagram.com/kattkattykatt www.kthowie.com Episode 173   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Calling all entrepreneurs and/or humans who have ever dreamed of becoming a business owner or entrepreneur someday! If you’ve ever felt like “Man, I just wish someone would hand me a cheat sheet to the things I should learn or keep in mind on this journey…”. Well… the cheat sheet has arrived.    Today we’re sharing lessons we’ve learned from our years in business. Some of these we’ve learned the hard way (YIKES) and others, by the grace and goodness of God, He has led us to discover the easy way at just the right time.    If we could sit down together and share our top 10 things that we wish every entrepreneur could know before they start their journey and what we would’ve LOVED to have at the start of our journeys. It’s this list in today’s episode.   We hope this episode shares encouragement, guidance, and truth, as we all navigate through this entrepreneurial journey together.   Show notes: https://theheartuniversity.com/URL Slug247-10-things-we-wish-we-knew-before-becoming-entrepreneurs   The Content Photo Minor: https://theheartuniversity.com/content-minor   Daily Harvest: https://shareasale.com/r.cfm?b=1823794&u=2908821&m=64681&urllink=&afftrack= Use promo code: HEART for up to  $40 off your first box!   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

If you are an entrepreneur (that includes wanna-be-entrepreneurs still on your journey of starting your own business) LISTEN. TO. THIS. EPISODE.    Today we got to talk with the incredible Kacia Fitzgerald. If you aren’t familiar with her, Kacia is a multi-passionate entrepreneur, speaker, podcaster, and CEO who's on a mission to help women unapologetically share their voice & message with the world.   Our chat with Kacia today is JAM-PACKED with mic-drop moments. We were having to bite our tongues not to be shouting “YASSS” every 2 seconds. Today’s conversation is all about knowing when to pivot, pause, and push when it comes to your side hustle, business, or dream.    Kacia shares her journey of pivoting and recognizing when it’s time for something new. She shared SO many tangible ways for you to recognize those seasons for yourself and how to have the courage & confidence to embrace the pivot.    She then shared the balance of seasons of “push” and “pause”, how to know when your business needs each one, and how to go about embracing the “go” and the “slow.” Kacia camps out on talking about how to find fulfillment and joy in ALL seasons of business and the journey, not just the milestone moments.    She drops some POWERHOUSE truths that you'll wanna write down to remember daily. This episode is seriously such a goldmine of encouragement, truth, and tangible information for all of us entrepreneurs and dreamers. We promise you’ll walk away with so much clarity and excitement for your business.   Show notes: https://theheartuniversity.com/URL Slug246-entrepreneurship-knowing-when-to-pivot-pause-and-push-with-kacia-fitzgerald   Zencastr: https://zen.ai/heartandhustle   HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    Follow along with Kacia:  www.instagram.com/kacia.fitzgerald Empower Her Podcast  Empower Her Live   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Now today we are chatting about something a LOT of us struggle with DAILY: what the HECK to say on Instagram. We get asked this question SO SO SO much.   “I have no idea what to even say on Instagram?” “What topics are my audience even wanting from me?” “I don’t know how to write a compelling caption?” “What do I even post about?”   If you’ve thought ANY of those thoughts regarding Instagram or creating & writing content for your business in general, then keep on listening to this episode, friend. Today Evie and I are going to break down a BUNNNCHHH of different incredible ways to overcome writer’s block and know EXACTLY what to write about in your Instagram captions that will actually compel your followers to be fans and eventually paying customers. In today’s episode we’re sharing SO many tips we use to help not only trigger ideas of WHAT to write but also HOW to actually go about writing them.    Ready to bust that writer’s block and know EXACTLY what and HOW to write captions for Instagram and more? Let’s get to the show.   Show notes: https://theheartuniversity.com/URL Slug245-on-the-instagram-caption-struggle-bus-overcoming-writers-block-on-social-media   The Caption Playbook: www.theheartuniveristy.com/caption-playbook   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    3 Steps To Captivating Captions: https://theheartuniversity.com/captions-workshop   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Have you ever struggled with your skincare routine or even lifestyle as a whole when it comes to the whole “healthy” or “clean living” world?? Let’s face it, “clean living” can feel overwhelming at times. There’s a lot of information out there and sometimes it can feel like a DRAMATIC life change that feels daunting.   If you’re feeling that way, or even if you’ve ever been curious about clean skincare and adopting a healthier lifestyle… you’re in the right place for today’s earbud treat!   Today we have the joy of talking to the incredible Bethany McDaniel.   In today’s conversation, Bethany talks about her story as a startup founder, busts a bunch of myths about healthy lifestyles and clean skincare, a few tangible and actionable steps for anyone to take who’s wanting to get into more clean products and living, and SO much more. Bethany is an absolute gem to talk to and has such real, relatable, and helpful info and steps for you to implement.   Show notes: https://theheartuniversity.com/URL Slug244-your-skincare-routine-could-be-ruining-your-body-with-primally-pure-founder-bethany-mcdaniel   Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 HEARTANDHUSTLE for 10% off primally pure   Zencastr: https://zen.ai/heartandhustle   Follow along with Bethany:  www.primallypure.com www.instagram.com/primallypure The Environmental Working Group: https://www.ewg.org/ Think Dirty App: https://thinkdirtyapp.com/   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Today we’re chatting about a topic we’ve NEVER touched on this show before. YES. We are over 200 episodes in and we’re finally touching on a topic that you’ve asked us time and time again to talk about. The topic? Pinterest marketing.   Now Pinterest is a marketing tool we think a lot of entrepreneurs under-utilize or chalk up to a simple “Oh I’ll do that someday…” attitude. However, when done right, Pinterest can be an incredible way to get free leads to your business. So today we’re chatting ALL about Pinterest and giving you tangible ways you can uplevel your pinning game!!!    If you’re like, “YASSSS!!!! Pinterest marketing. Awesome. Butttttt where do I even begin?!” This episode is JUST for you. We’re discussing 5 tips to start utilizing Pinterest in your business if you’re just starting out with Pinterest marketing.   Show notes: https://theheartuniversity.com/URL Slug243-5-tips-to-start-utilizing-pinterest-marketing   Better Help: www.betterhelp.com/heartandhustle  Save 10% off your first month with Better Help!    The Heart Shop Contracts: www.theheartuniversity.com/shop   Pinterest Templates: https://theheartuniversity.com/social-media   Pinterest Freebie: https://theheartuniversity.com/pinterest   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Today is another coaching call episode where we sat down with one of our students from our course The Instagram Major and coached her on all things Instagram. And you get a li’l front-row seat in on our conversation.   Today we chatted with Dallas-based intimate wedding photographer Annie Shannon, the sweetest human on the planet, about her Instagram. In today’s episode, we go over her Instagram feed, giving her tips on the disconnect she said she’s feeling with booking potential clients from Instagram. While going through our course The Instagram Major, Annie discovered her niche: accessible elopements and intimate weddings for couples who want the view without the hike. We coach her on how to incorporate that specific niche into her Instagram strategy and in her business as a whole. We also chatted with Annie about how to align your content strategy to speak directly to your ideal client, so you’re MORE likely to connect to your followers on Instagram and convert them into paying clients. I pray that listening in on our coaching call with Annie will open your eyes to different ideas and strategies YOU can use in your own business - whether you’re similar to Annie or not.   Show notes: https://theheartuniversity.com/URL Slug242-live-coaching-call-how-to-attract-book-your-ideal-clients-on-instagram-with-annie-shannon   Zencastr:  ​​https://zen.ai/thehearthustlepod   The Reels Minor: www.thereelsminor.com   Follow along with Annie:  www.instagram.com/annieshannon.co www.annieshannon.co www.facebook.com/theannieshannonco   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Today’s episode is for all our party people listening who are begrudgingly DREADING hopping on the Instagram Reels train. If you’ve been dragging your feet every since Adam Moserii the head of Instagram made the announcement last year that Instagram is no longer just a photo-sharing app and that Instagram WILL be pushing reels more, this episode is going to give you SO many practical, tangible strategies and tools you can use to start creating Reels TODAY.   We sat down with our industry friend and powerhouse entrepreneur Jai Long as he interviewed us for his show Make Your Break. And in this interview, we give our TOP 5 strategies you can use to explode your business using Reels on Instagram.    Now… this episode is a little bit longer, but when I tell you it’s a completely free educational Reels intensive workshop - that’s basically what it is.   We dived DEEP with Jai on not only what you should be doing with your Reels on Instagram, but also HOW to go about it.    We cover what exact Instagram categories you should be creating content around, what the heck content pillars are and how to utilize those with your Reels, advice to make your Reels more likely to go viral, creative tips for actually making a system to make Reels creation manageable AND fun.    So grab your pen and notebook, we promise this is an episode you’ll want to take notes on. And probably listen to it multiple times. It’s education happy hour: and today’s cocktail of choice: Instagram Reels.   Show notes: https://theheartuniversity.com/224-5-ways-to-up-level-your-instagram-reels-to-explode-your-marketing-with-jai-long   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    The Instagram Major:  www.theinstagrammajor.com   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

If you would have told 2016 Lindsey she would be speaking to today’s guest on her podcast…she would not have believed you. Today we welcome Ben Higgins onto the show. Her bachelor fangirl self is screaming right now.   Today our conversation with Ben covers so many incredible things. Have you ever felt like you’re on the outside of an inside joke everyone else is in on? Have you ever wanted to do something important for the world, but don’t know where or how to start??    In our conversation with Ben, he tells his story of the Bachelor and how his journey with the show catapulted him to fame and his advice to anyone struggling with feeling alone, left out, or unseen. Ben breaks down SO much truth on finding your identity and purpose in life, sharing many of his own stories and turning point moments along the way. We then pivoted the conversation towards business and Ben shared some POWERFUL insights into building a business with a mission purpose in mind.   Show notes: https://theheartuniversity.com/URL Slug240-feel-unqualified-alone-building-a-purposeful-life-business-with-ben-higgins Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase   The Posing Minor: www.theheartuniversity.com/posing-minor   Follow along with Ben:  www.generouscoffee.com www.instagram.com/higgins.ben www.instagram.com/generous_coffee_ Alone In Plain Sight    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along:  www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity