I Love Marketing

Posted in BlogPodcast Play Audio Taking care and optimizing of your brain Learning how to correct negative thoughts How to clear your mind Simple rules for eating The role the brain plays to being happy MP3

  How to get people to raise their hands The mistakes that people make with postcards Making all cheese offers difference between being rich and famous split testing thinking 3-4 moves ahead like a Chessmaster PLUS – The birthday postcard that gets a 32% response 

Posted in BlogPodcast Play Audio Client experience architecture Focusing on what you do well Anticipating needs Anthony talks about his experience at the Algonquin Hotel How your customers are watching everything you do Obsessing over details Being who you are Being the best or not the best Download MP3 | PDF

Posted in BlogPodcast Play Audio Dean and Joe do a hot seat session and identify breakthrough opportunities Selecting a single target market and gay dentists Preparing for your 20 minutes on Oprah Putting yourself in places where resources are available Download MP3 | PDF

Posted in BlogPodcast Play Audio Dean and Joe do a Q&A session In 30 seconds something that’s been done that’s worth 250k How to package and present your business How to build your credibility by giving people confidence Investing in getting results for your prospects Lessons from Cyrus Mccormick Getting people engaged in a bigger future Download MP3 | PDF

Posted in BlogPodcast Play Audio Dean and Joe have answers to some of the most important questions in marketing (and life). Including: not having to do sound checks Selling by teaching Having great questions for yourself Having a not to do list Download MP3 | PDF

Posted in BlogPodcast Play Audio Dean and Joe start off with some galactic news Taking live questions from the Phoenix Platinum 2.0 event The law of self appointment Getting what you want by helping other people get what they want Getting stuff done by elimination to deal with only 8-9-10 opportunities Having a long term sustainable income base that is going to provide for your lifestyle needs Download MP3 | PDF

Posted in BlogPodcast Play Audio Dean & Joe share an intimate moment They talk about their remarkable experience on Saturday night (it’s not what you think) Spending money in all the wrong places Having a vision for what the experience could be Looking for ways to surprise and delight Plus some ‘dream come true’ homework for you Links mentioned in this episode: Hotel Impossible on Travel Channel Anthony Melchiorri @AnthonyHotels  Ipic Theaters  Hans Brinker [...]

Posted in BlogPodcast Play Audio Joe talks about entering the conversation that’s happening in people’s mind Dean exposes Ken Fisher’s pitch Great examples of profit activator #2 How to figure out what’s going on in people’s head Joe talks about the importance of making it about your consumer Dean talks about his process Download MP3 | Transcript

Posted in BlogPodcast Play Audio Pricing psychology and how to raise your prices by 10% Assets that everybody has that can easily be deployed 3 things that are very easy to implement that can have a dramatic impact How to lose 40% of your revenue and still maintain the same bottom line profit Why you can’t be the low cost leader Download MP3