I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books
Sep 11, 2012 • 1h 16min
The One With Tim Larkin - I Love Marketing With Joe Polish And Dean Jackson - Episode #86
Posted in BlogPodcast Play Audio How to give people an “easy button” that make things “frictionless” for them (so you can get what you want) How Tim and his partner went head-to-head against two of the greatest copywriters of all time in one of the most competitive markets…and won! Why passion and delivery are so important for your success How you can let [...]
Sep 5, 2012 • 1h 10min
The One With Jeff Walker - I Love Marketing With Joe Polish And Dean Jackson - Episode #85
Jeff talks about his 16 years of experience Why Free trials work so well, and how Jeff has used them The biggest lessons and the fundamentals of product launches Marketing stamina and how we all get sick of our marketing before the market does Check out Jeff’s latest launch training
Aug 28, 2012 • 2h 7min
The One with Tony Horton (P90X) - I Love Marketing With Joe Polish And Dean Jackson - Episode #84
Posted in BlogPodcast Play Audio How exercise changes you The fastest way to get into shape How the military uses P90x Why P90x works Hot Tip Sheet Download MP3 | Transcript
Aug 20, 2012 • 1h 8min
Tony Robbins Interview On Marketing And Innovation - I Love Marketing With Joe Polish And Dean Jackson - Episode #83
Joe and Dean interview Tony Robbins and discuss... Why Tony Robbins loves marketing How Tony thinks about innovation, marketing, and VALUE Why most marketing falls flat and what Tony says you should do instead How Tony thinks about BREAKTHROUGHS
Aug 13, 2012 • 1h 9min
The One About Getting Results - I Love Marketing With Joe Polish And Dean Jackson - Episode #82
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Dean shares his clarifying question about Getting Results How Joe’s Genius Netword Mastermind delivers $250,000 of value Why it’s often less expensive to DELIVER results than to convince people to give you money to get them the result Why a compelling offer is 10x more powerful than a convincing argument MP3
Aug 7, 2012 • 1h 9min
The One About Genius Networking - I Love Marketing With Joe Polish And Dean Jackson - Episode #81
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MP3
Jul 31, 2012 • 1h 8min
The One About Mailbox Excitement - I Love Marketing With Joe Polish And Dean Jackson - Episode #80
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This is the episode from Joe Polish’s Piranha Marketing Headquarters where Joe and Dean share with you how to use “lumpy mail” and “grabbers” to get your mailings opened, your marketing message heard, and action taken. It’s the fun way to create a unique experience for your audience and position yourself miles above your competition. MP3 p.s. [...]
Jul 23, 2012 • 1h 10min
The One About Ideas vs. Execution - I Love Marketing With Joe Polish And Dean Jackson - Episode #79
The only thing that can improve flawless execution Joe and Dean talk about getting better ideas How smart and successful people think about ideas and connections PLUS: A special surprise by Dr. Frank Kern, md, attorney at law. Chief scientist, NASA.
Jul 16, 2012 • 1h 9min
The One About Architecting Breakthroughs - I Love Marketing With Joe Polish And Dean Jackson - Episode #78
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3 elegant questions that help you create breakthroughs Dean digs deeper into ‘Before During After’ The biggest mistake you may be making when you architect your Before Unit The tool you should use to get people to want what you offer How to architect a customer experience that increases opportunity in your business How to architect breakthroughs in your After [...]
Jul 9, 2012 • 1h 8min
The One With James Schramko - I Love Marketing With Joe Polish And Dean Jackson - Episode #77
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How to use ‘brand’ the smart way Lessons from General Patton 6 questions James uses to turn skeptical prospects into satisfied customers What Dean uses to recognize 5-star prospects The ‘Just Level With Me’ technique that gets prospects to reveal exactly what you need to make sales Dean describes the best membership program that keeps members forever Download MP3
