

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Jan 4, 2022 • 26min
How to Build & Grow an Audience by Building a Persona with Frank Kern and Joe Polish - I Love Marketing Episode #429
Frank Kern understands how to cut through the noise and attract your ideal Client. In this episode, he shares his tactics and strategies. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Frank and Joe in this episode: Discover how to grow an authentic following Integrating direct mail marketing Creating copy that reaches your ideal Client Identifying profitable opportunities in the current market Clearly communicating with anyone

Dec 28, 2021 • 11min
How to Attract More Right-Fit Clients, Increase Your Conversions, and Get Even More Repeat Business with Joe Polish and Dean Jackson - I Love Marketing Episode #428
Are you ready to get more Clients, more repeat business, and a better bottom line? Check out this episode where Dean and Joe share their marketing wisdom. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Joe and Dean in this episode: The Fundamentals every Business Owner needs to do FIRST before they do ANYTHING else. How to get people aware of, interested in, and buying from your Business when you’re starting from scratch. A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website… The Psychology of High Price: How to sell high priced products and services in a way that Customers love. A way to gain the superpower of “x-ray vision” to see who your ideal Clients are within a group of Prospects.

Dec 22, 2021 • 12min
Relationship Mastery: Communication, Excellence, and Emotional Intelligence for Entrepreneurs Featuring Dr. Patty Ann Tublin and Dean Jackson - I Love Marketing Episode #427
If you want to build better relationships in business and your life, make sure you learn these 3 skills. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dr. Patty Ann Tublin in this episode: Why relationships are essential to success in business AND can help you live longer! Dr. Tublin's definition of "Emotional Intelligence" Dr. Tublin says THIS is one of the most important aspects of Emotional Intelligence... What the best communicators do to establish deeper and more meaningful connections How to know when you're emotionally triggered and what you can do to quickly gain back control A simple three second technique that can lessen anxiety and double your emotional intelligence The 3 skills you need to heal almost any damaged business or personal relationships

Dec 7, 2021 • 33min
Unify Your Team and Magnify Your Freedom Featuring Dino Watt - I Love Marketing Episode #426
Growing your entrepreneurial peace, productivity, and profits. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dino in this episode: The factors leading to business burnout and why putting ‘business ego’ aside is crucial How focusing on relationships can help you create a high growth brand with raving fans Strategies for designing a magnetic Team culture and a unique Customer experience Dino shares the keys to more peace, more productivity, and more profits in your business Become A Better Leader and Lover: Replicate your business success into your marriage! Cure inner-office drama, low morale, and burn-out while increasing your revenue How you can increase your freedom and take back control of your professional life

Nov 23, 2021 • 10min
The Power of Your Book: Turn What You Already Know Into a Book and Leverage It to $250,000 or More With Alinka Rutkowska - I Love Marketing Episode #425
Do you want to raise your fees, boost your credibility and authority and increase the value of your time? Are you struggling to make sense of how to write a book because you're busy as heck? Listen to this episode! If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Alinka in this episode: The top 10 OBJECTIONS Entrepreneurs have to writing their book AND how to EASILY overcome all of them How Alinka’s book helped her work with (and become friends with) the co-founder of DHL International One of the easiest, simplest, fastest, low cost (and super EFFECTIVE) ways to put together your book The secret to magnifying your authority, enhancing your credibility, and increasing your Client base Alinka reveals the best and quickest way to write YOUR book (ESPECIALLY if you don’t have the time)

Nov 17, 2021 • 15min
How To Make Remote Work Actually Work- Smart Ways To Remotely Run Your Team and Business with Nick Sonnenberg - I Love Marketing Episode #424
Align your Team, create accountability, and minimize the impact of COVID-19 on your business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Nick in this episode: 5 tools for streamlining Communication and Project Management with your Team when you're running your business remotely 3 elements for running remote meetings: 1. C______ 2. A______ 3. S________ (AND, what you should always do AFTER remote meetings) How to maintain an efficient, effective and positive Team culture in a remote environment What to do if someone on your Team suddenly leaves (Do THIS to ensure every role can be handled no matter what) Nick shares his most effective tips and tricks for running your Teamwork and business remotely

Nov 9, 2021 • 16min
Results-Based Marketing: How to Craft Effective Branding for Your Business Featuring Dean Jackson and Joe Polish - I Love Marketing Episode #423
If you want to know how you can easily establish a buying reflex in your Prospects and Clients, then this is the episode for YOU... If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dean, and Joe in this episode: The most important thing you can work on to grow your business and make more money What every Entrepreneur needs to know about crafting engaging, response-getting messages How to send an email that revives dead leads and turns past Prospects into high paying Clients What a “Super Signature” is and the RIGHT WAY to use it to easily bring in more business every day

Nov 2, 2021 • 18min
Discover Your Golden Idea: How To Build Your Personal Brand And Shape Your Destiny Featuring Susan Gilbert - I Love Marketing Episode #422
If you want to build your brand, spread your message, and get to the heart of what you really want to do in the world this episode is for you. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Susan, and Dean in this episode: A way of finding the right mountain to climb and getting the message you have inside of you out into the world How you can discover your GOLDEN IDEA and get to the heart and soul of what you really want to do in the world Susan talks about what the bigger picture is about for her AND what it means to be a ‘Messenger on a Mission’ One of the best vehicles for building your personal brand, spreading your message, and shaping your destiny How To Help Millions of People: How to know what your “calling” is and what you to do when you receive it

Oct 26, 2021 • 15min
How to Succeed In Business No Matter What's Going On In The World with Jay Abraham, Dean Jackson, and Joe Polish - I Love Marketing Episode #421
Creating and selling your unique value. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Jay, Joe, and Dean in this episode: Why there’s ALWAYS a solution – even in adversity What it looks like to respond versus react How to be PREEMPTIVE and ELEVATE yourself above the chaos Why a RESULTS-LEADER will always trump a thought-leader. The DISCONNECT between the value you sell and the value someone will buy The incorrect ASSUMPTION Entrepreneurs make about results

Oct 21, 2021 • 9min
Standing by What You Do, and Who You Are to Live A Purpose Driven Life with Joe De Sena and Joe Polish - I Love Marketing Episode #420
Do you want REAL happiness and fulfillment? Imagine how incredible it would feel to stand by your commitments, brand, and values KNOWING that you've created them with integrity and purpose! Become unbreakable so that you can do hard s*** and LIVE a vision driven life. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Joe in this episode: Living life to the fullest from VISION - defining who you TRULY are Realizing your own potential Staying fit and healthy to become a better Entrepreneur Making a difference in this world Challenging yourself with extraordinary goals! BE who you really are to build a Team of family