

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Oct 13, 2021 • 8min
How A Book Can Help You To Generate A Million Dollar Business with Dean Jackson - I Love Marketing Episode #419
In this episode you'll learn how to leverage the power of a book as a marketing tool to increase your sales and grow your business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dean in this episode: How to use a book to start a conversation with your ideal target market How to more easily get your message in front of more leads and prospects What you can do with a book to increase your sales and grow your business Creating a bigger vision Why a short little book can be the catalyst for a million dollar business How to trigger desire for your book

Oct 5, 2021 • 22min
Genius Marketing: Secrets for Becoming a More Effective Marketer and a Better Entrepreneur Featuring Jason Fladlien, Dean Jackson, and Joe Polish - I Love Marketing Episode #418
Why the highest level Entrepreneurs focus on WHAT and WHO, not HOW and DOING… If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Jason, Dean and Joe in this episode: Why Jason joined Genius Network Jason defines what marketing is and the #1 way to improve almost anyone’s life One of the simplest ways to get more leads, more sales, and more money The Road To Financial Success: What stops people and what it takes to succeed

Sep 28, 2021 • 16min
Overcome Overwhelm and Defeat Distraction: Secrets From The World’s #1 ADHD Expert, Dr. Ned Hallowell - I Love Marketing Episode #417
Being happy doesn’t have to be difficult. You can do it! You just need to cultivate the positive thinking, doing, and feeling habits that are natural to people who are living successfully with ADHD. Yes, you can thrive even when your attention wanders. ADHD is more of a gift than liability, depending on how you use it. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dr. Hallowell in this episode: How to live joyfully and successfully with ADHD and THRIVE even when you get distracted The UPSIDE of ADHD: Why your biggest achievements could come from your ADHD brain Dr. Hallowell’s best Entrepreneurial strategies for staying sane in today’s crazy-busy world The latest research you can use for minimizing downsides and maximizing the benefits of ADHD How to find the best types of work, activities, and creative outlets for your unique strengths Why it’s important to maintain positive connections with other people to live a healthy life

Sep 21, 2021 • 13min
Creating Alive Ideas: Connecting to Yourself and Your Business Featuring Suzy Batiz - I Love Marketing Episode #416
Suzy Batiz is one of the leading female Entrepreneurs of this generation. Her magnetic personality, quick wit, and brutally honest insights have touched people all over the world. A sought after speaker, she’s inspired thousands to pursue their dreams and find success in business and life. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Suzy in this episode: How Suzy came up with the idea for Poo-Pourri and her incredible journey of building a $500 million empire. What “connection” means to Suzy (PLUS: How Suzy deals with failure – AND – her best advice for any Entrepreneur going through difficulties or struggle). Suzy’s definition of success Suzy’s answer to the question: “What does ‘money’ mean to you?” The importance of “Resonance,” “Entrepreneurial Intuition,” and “Gut Feelings.” A simple practice you can use to tap into your creativity and feel happier. The power of FLOW in making great ideas work and becoming more successful.

Sep 16, 2021 • 17min
Creating Connection and Breakthrough With the Right Questions Featuring Dan Sullivan - I Love Marketing Episode #415
Live on purpose by eliminating roadblocks to access new opportunities while eliminating physical and psychological barriers. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dan in this episode: Shifting out of your head and into your Clients’ head Making more impact with questions than with answers Understanding how they are looking at the world Value Creation

Sep 8, 2021 • 11min
Recipes For Success Featuring Brian Tracy at Joe Polish's Genius Network - I Love Marketing Episode #414
How to market your products and services, sell more effectively, and become even more valuable in business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Brian in this episode: What successful people do differently than unsuccessful people and how you can become even MORE successful The story of Brian’s experience in the publishing industry and how it led him to writing 86 books over 26 years! How to freely discover the recipe for writing and publishing books and impacting millions of peoples lives

Aug 31, 2021 • 20min
Making Your Brand Impossible To Resist: Secrets For Impressing, Influencing, and Inspiring Your Audience Featuring Sally Hogshead - I Love Marketing Episode #413
Better is NOT Better: Sally lays out the huge differences between being ‘better’ and being DIFFERENT. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Sally in this episode: How Sally restructured her business, started over with her social media, and became more of herself How to discover who YOU are at your absolute HIGHEST and compete by having a deep, powerful identity One of the EASIEST strategies successful companies and brands use to position themselves differently Sally reveals the 4 different ways to compete in the battle royale between ‘better’ and ‘different’ The H.A.C. FORMULA for differentiating your company and rewriting the rules of your industry How to use the strategies of FASCINATION to be different and attract of your ideal Clients

Aug 24, 2021 • 15min
Getting The Fundamentals of Marketing Featuring Clay Hebert at Joe Polish’s Genius Network - I Love Marketing Episode #412
How to correctly think about your marketing, positioning, branding, and messaging if you’re a successful company. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Clay in this episode: The 2 most powerful words in marketing AND the 3-word formula for making your marketing 10x more powerful How to differentiate yourself from your competitors (PLUS: How to increase your wealth using “Portable Story Math”) The Perfect Intro: The most effective way to explain what you do (Most people get this wrong. Here’s how to do it right.) One of the best ways to use testimonials and social proof that makes your marketing A LOT more persuasive A ninja trick for discovering what your Customers are searching to find you (This is one of the most useful secrets on the internet) The best piece of advice for maximizing your book and why a book is one of the strongest pillars in building your personal brand

Aug 17, 2021 • 11min
Finding and Creating Breakthroughs with Dean Jackson - I Love Marketing Episode #411
Dean Jackson is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dean in this episode: The systematic approach to creating breakthroughs in your business Improving your offer to scale your business The 9-word email strategy to re-engage leads Re-engaging strategies to convert existing leads The top 3 strategies to create breakthroughs Targeting breakthroughs to scale your business The 3 punch knockout system to re-engage your list

Aug 10, 2021 • 27min
How To Be Successful By Standing Out: Find Your Yellow Tux With Jesse Cole and Dean Jackson - I Love Marketing #410
How To Design the ULTIMATE Customer Experience and Create a Culture of RAVING FANS! If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Jesse in this episode: What BANANAS, BASEBALL & A MILLION bucks have to do with YOUR Business Jesse's 3E PHILOSOPHY to engage your Clients, show you care, and create a result The Importance of ENTERTAINMENT, Amusement, and JOY in Marketing (and How Easy It is To Use It) Creating an ATTENTION PLAN for lead generation so you STAND OUT in over-crowded marketplaces