

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

May 3, 2022 • 47min
How To Position Yourself and Grow Your Business with YouTube Featuring Evan Carmichael and Joe Polish - I Love Marketing Episode #439
The importance of WHAT you're teaching in your YouTube videos and how it can build deeper relationships. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Evan Carmichael in this episode: The biggest reasons why YouTube is the single best marketing strategy for growing your business How to get the RIGHT audience to watch you, know you, like you, trust you, and buy from you The #1 place you and your business need to be if you want to drive 10x more traffic and sales One of easiest ways to quickly create valuable content for ALL of your business’s social media Secrets for recording YouTube videos that attract new, right-fit leads for your business How to more easily turn even a small number of subscribers and views into A LOT more revenue

Apr 6, 2022 • 10min
Direct Mail Marketing Mastery Featuring Brian Kurtz and Joe Foley - I Love Marketing Episode #438
How direct mail can give you a competitive advantage and make you a better marketer both offline AND online. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Brian Kurtz and Joe Foley in this episode: Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue Brian explains a secret of the most successful businesses online who have the most diversity in their market Why creating a physical version of your digital products could end up becoming a huge profit center for you Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life

Mar 22, 2022 • 20min
Joe Polish's Sabbatical Lessons: Epiphanies Every Marketer & Entrepreneur Should Know That Can Positively Transform Your Personal and Professional Future Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #437
A collection of the most interesting moments and insights from Joe Polish's sabbatical. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Joe and Dean in this episode: Joe Polish returns from his one-year sabbatical Lessons and AHA’s that can positively alter your future Joe Polish becomes the mayor of Cleator, Arizona Buying a ghost town and future projects in the works Best allocating Your T.A.M.E.E. (Time, Attention, Money, Effort, and Energy)

Mar 8, 2022 • 21min
How To Use Videos To Attract and Keep More Customers Featuring Summer Mulder - I Love Marketing Episode #436
The types of videos that help solve people’s problems, deliver massive value, and differentiate you from competitors. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you’ll discover from Summer in this episode: How to attract, qualify, and capture more followers, subscribers and prospects and turn them into lifelong Customers One of the best videos for answering objections, educating leads about your offers, and setting yourself apart Summer walks you through the 9 top performing marketing videos you can create and use in your business How to clearly demonstrate your product’s value in a way that makes your customers want to start using it Three types of funnels that work together to increase your leads, your conversions and your sales and revenue What sort of video quality do you need? Summer talks about different mediums and video styles you can use

Mar 4, 2022 • 15min
Managing, Time, Projects, and Your Marketing Calendar Featuring Dean Jackson and Joe Polish - I Love Marketing Episode #435
Do you have a big project coming up and feel overwhelmed by the amount of work you need to get done? This episode features Joe Polish and Dean Jackson, who share their secret to creating systems that allow them to get more done faster. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you’ll discover from Joe and Dean in this episode: Dean and Joe share their approach to marketing calendars How to pick your very best opportunities What to do NOW to get your focus back PLUS: How to be someone who gets stuff done

Feb 23, 2022 • 13min
The Importance of Ideas and Seeking to Improve The Ideas You Have as an Entrepreneur Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #434
Dean and Joe discuss the importance of developing and nurturing good ideas as part of your overall goal to produce amazing results. If you're looking to improve your results both personally and professionally, be sure to listen carefully so that you don't limit your focus on faulty execution in place of a better idea whose time has come. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you’ll discover from Joe and Dean in this episode: Ideas vs. Execution Flawless execution of a BETTER idea Dramatically improve what you're already doing

Feb 8, 2022 • 17min
How To Develop PIVOT-Ability And Take Your Business and Life To The Next Level Featuring Adam Markel - I Love Marketing Episode #433
What it means to Pivot and how it leads to an extraordinary life. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Adam Markel in this episode: How Adam went from being a workaholic attorney to becoming a transformational leader How to get clear on what you really want in life Joe and Adam discuss how to learn faster, make more money, and become a leader Adam shares how to be happier, more peaceful, and more purposeful How to embrace fear and turn it into creativity, power and opportunity Why failing could be the key to helping you grow faster and get bigger, better results How to increase the quality of your life, elevate your circumstances and become more authentic

Feb 2, 2022 • 41min
Jumpstart Your Marketing Plan Featuring Dean Jackson - I Love Marketing Episode #432
The most E.L.F. (Easy, Lucrative, & Fun) thing you can do to jumpstart your marketing plan. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dean Jackson in this episode: Dean's unique process for creating your biggest business breakthroughs over the next 12 months How to nurture a lifetime relationship with people who already know, like, and trust you Identify how and where your current marketing plan is growing (or slowing) your business How to create a dream come true experience for your Clients and satisfy more Clients Turning passive and reactive referrals into orchestrated referrals system A simple strategy for turning invisible prospects into visible ‘soon-to-be-Customer’ Prospects Your Happy Number: How to find it and how it can help you increase your lead generation Two winning strategies you can utilize for increasing your business’s Return on Relationship Before Unit Breakthrough: How to nurture a consistent pool of Prospects who want to buy

Jan 25, 2022 • 21min
Focus Finder: Take Control of Your Time And Improve Productivity Featuring Dean Jackson - I Love Marketing Episode #431
If you want more productivity and less stress in your business and your life, listen to this episode on how to build more time into your day so you can do the things that you want to do. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dean in this episode: Achieve what you want to achieve by wrangling your time Eliminating distractions to create an abundance of time End intrusive and disruptive thoughts to get more done and stay focused Getting out of the reactive loop of email, internet, and telephone distraction

Jan 12, 2022 • 21min
Breakthroughs in Business: Getting to the Substance of What It Is You’re Selling Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #430
Dean and Joe both give their best practices for the most important aspects of marketing. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dean and Joe in this episode: Dean and Joe’s take on mission statements The difference between amateurs and pros Best practices on Marketing and connecting with Clients