I Love Marketing

In episode 190, Joe and Dean discuss: * Joe and Dean discuss the human behavior "hot buttons" that influence and persuade people to buy from you * Is it still possible to get rich in a niche? Joe and Dean share how the right audience of a few hundred people could change the way you do business * The psychology behind making offers that tap into your prospects and customers deepest desires and make you more money * Dean shares a method for moving people from skeptical to convinced about you, your products and your services * Joe and Dean talk about timeless ideas and formulas you can use more effectively today http://ILoveMarketing.com/190  

Oscar Winner Patricia Arquette on GiveLove.Org, Interview with Joe Polish   In this video with Joe Polish, founder of Genius Network ( http://www.geniusnetwork.com ) interviews Oscar and Academy Award winner, Patricia Arquette.    Patricia shared some of the amazing work she's doing with the foundation she co-founded http://www.GiveLove.org   Please donate today: http://givelove.org/donate.php    Patricia Arquette and Rosetta Getty founded GiveLove to assist displaced families after the devastating 2010 earthquake in Haiti. Givelove responded to the immediate need for sanitation in tent camps by bringing the best experts in the field of EcoSan to help start several large compost toilet projects at primary schools and NGO compounds. Over two-dozen dedicated volunteers and experts have worked with us since we began our relief, sanitation, and construction projects. GiveLove’s work is supported by hundreds of people through small, private donations.    join the conversation: http://ilovemarketing.com/patriciaarquette

Episode 189- Marc Goodman   When to post vacation pictures that decreases your chances of being robbed while you're away The scary truth about organized criminals, rogue governments, and hackers taking control of the technology you rely on and getting it to do things you don't want it to do (Think your car, your mobile phone, or even the baby camera in your child's bedroom is safe? Think again...) Marc explains why the things you share online are NOT safe and where technology is being used against you THEY KNOW WHEN YOU'RE IN THE BATHROOM: How Disney is using RFID tracking chips to cater to visitors and create a magical experience for them (and how this same technology is being used all around you right now) Some of the scariest cyber crimes that are coming that you're going to want to be aware of (and some that are already here including robotic threats and biological threats...) 6 simple technique for avoiding 80% of the threats in cyberspace and decreasing your risk from almost all threats by 85%!

Episode 188- Darren Hardy The person who has impacted Darren the most both financially and personally The secret to living an extraordinary life full of wealth, respect, and love Finding what matters the most in your life (and becoming masterful at it) The counter-intuitive secret Steve Jobs knew about success What Warren Buffett said when he was asked to boil down the #1 key to success

In episode 187, Joe and Dean discuss: * Yellow Pages Roulette Is Back! Joe and Dean flip through the Yellow Pages and come up with marketing breakthroughs you can use to make more money  * 10 letter word that helps you sell more of your products and services (especially if you're not great at selling) * Dean shares a unique way to compel "invisible prospects" to raise their hands and make themselves visible to you  * 4 step method for writing an ad that jumps off the page, grabs your prospect and gets them to take action * Joe and Dean discuss how to amplify your sales message in a way that fascinates and motivates your customers  * How to create a "dream come true" your prospects and customers will pay high prices for

In episode 186, Joe and Dean discuss: THE COMING TECHNOLOGICAL BOOM: How some new companies are going from $0 to $1 BILLION in as little as 18 months "People That Don't Know The Information In THIS BOOK Are Screwed!": The one book you MUST read as soon as possible if you don't want to be left behind... Dean shares "The 6 D's of Exponential Growth" he learned from Peter Diamandis and how you can use them to spot huge opportunities in your market One skill that will give you and your company an unfair advantage in the near future (and it's not technological skill!) Joe shares how you can use marketing to influence and connect with industry transformers The story of how Joe, Genius Network, Dan Sullivan and Strategic Coach helped Peter Diamandis move the Abundance movement forward through marketing Want To Partner With Joe and Dean? Joe and Dean share how you can! Join the conversation on this episode here: http://ILoveMarketing.com/186

In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they discuss: The Lifetime Value of a Customer: If we kept putting good products out, then our own consumers would be more likely to buy more stuff. Not only that, they'd be more likely to tell their friends to buy stuff from us. Transparency: We made ourselves very transparent to our customers early in the evolution of the company, through message boards and other online communities. Nothing is really that important: You can get really stressed out over the small stuff and the big stuff. But at the end of the day, it turns out that it's kind of all small stuff. If you realize that they're not that important, then you are better at making very critical decisions. Like Who You Hire: We don't really want to hire anybody that we don't want to hang out with at our holiday party. I think that kind of goes for the vendors that we work with, too. Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just have to go on, Hey, who do I like? Hire Optimists: If an optimist is faced with a problem, they know they can solve it. Identifying Pessimists: Ask them about companies they worked for. If they keep talking about the companies as if they were stupid in the decisions they made and they weren't wise about this and they didn't do this right, and that's why each of the companies they've worked for has not succeeded in some way, and if it's always completely externalized, that means that the person is probably a pessimist.  

In episode 184, Dean and Joe discuss: Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip's marketing consultant on-and-off for over a 13 year period! The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children's wishes and receiving their highest award One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry) Joe's #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!) Joe reveals the story behind Bill Phillips "Physique Transformation Contest" and "Body Of Work" documentary How Joe came up with "The New Theory Of Evolution" which became the visual communication and famous brand logo for Bill's company Experimental and Applied Sciences (EAS) THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill's company an additional $4.5 million!)   http://ILoveMarketing.com/184

Here are some of the points discussed in Dr. Peter Diamandis' Presentation on having a BOLD and Abundance Mindset Evidence Of Abundance: Why were are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history. The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are... How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave...) Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies Get Peter Diamandis' new book Bold here: http://ilovemarketing.com/peter-diamandis-bold/

In episode #182 Joe Polish, Joel Cohen and Jon Webel discuss: Joe's #1 stealth marketing method that gives you a huge advantage over your competitors How to potentially double, triple, or even quadruple your business using direct mail A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly) A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?" How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%... What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)