In episode 187, Joe and Dean discuss:
* Yellow Pages Roulette Is Back! Joe and Dean flip through the Yellow Pages and come up with marketing breakthroughs you can use to make more money
* 10 letter word that helps you sell more of your products and services (especially if you're not great at selling)
* Dean shares a unique way to compel "invisible prospects" to raise their hands and make themselves visible to you
* 4 step method for writing an ad that jumps off the page, grabs your prospect and gets them to take action
* Joe and Dean discuss how to amplify your sales message in a way that fascinates and motivates your customers
* How to create a "dream come true" your prospects and customers will pay high prices for
I Love Marketing