

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Sep 7, 2015 • 34min
Game Changer Part 2 - I Love Marketing Episode #218
Episode 218 Dan shares three keys for making the jump to becoming a Game Changer Joe talks about a Game Changing breakthrough that transformed the cleaning industry The biggest difference between a guru and a Game Changer How to free up your focus, time and energy with Project Managers and your Self-Managing Company Six ways Game Changers get paid and expand their success http://ILoveMarketing.com/218

Aug 31, 2015 • 28min
Game Changer Episode - Part 1 - I Love Marketing Episode #217
Episode 217: Game Changer Part 1
How to become a Game Changer and transform your biggest competitors into your best customers
Strategies for changing the game in your industry and being permanently out front of everyone else
Dan shares how Uber and Airbnb are creating massive inequality in the marketplace
A Game Changer scorecard you can use to expand your entrepreneurial freedom
PDFs Mentioned:
Changing Your Game http://media.instantcustomer.com/12423/0/322_h.cyg.ds.2002.pdf
Game Changer Charity One Pager http://media.instantcustomer.com/12423/0/323_charityws2015-application.pdf

Aug 24, 2015 • 1h 19min
How To Re-Energize Your Life, Become More Focused and Productive - I Love Marketing Episode #216
Episode 216:
David gives you his best thinking on entrepreneurial perseverance, passion and purpose
Secrets for transforming almost any failure into your next big breakthrough
Joe, Dean and David discuss the truth about becoming an overnight success
Why saying 'No' can help you become more productive, focused and fulfilled
Three timeless strategies for being smarter with your money and enjoying your life more
What David discovered on his one year sabbatical and what you can do to re-energize your life
How to free yourself financially, invest time with the people you love and live your best life

Aug 17, 2015 • 1h 7min
How To Create A Results Driven Company Culture And Have Gamechanging Breakthroughs - I Love Marketing Episode #215
Episode 215: Interview with Christian Cotichini
A platform you or your company can use right now for tapping into crowdsourcing solutions, innovations and game-changing breakthroughs
The wild behind-the-scenes story of how the personal spaceflight industry was born...
How to create an inspiring company culture of star players, leaders and winners who drive results forward and love working in your company
The biggest mistake people make when trying to come up with their company's core values (and the step-by-step method to use instead)
Christian shares the importance of having FUN in business and the competitive advantage it gives you

Aug 10, 2015 • 1h 20min
How To Build A Team Of Talented Millennials - I Love Marketing Episode #214
Episode 214 Jared explains how Millennials are shifting the business landscape and makes some predictions to watch for... The mission behind "2 Billion Under 20" and why some of the world's smartest, talented young people are part of it 2 ways to make your company more attractive to Millennials How people who are under 20 years old are redefining success and how it could effect your business Jared shares his insights into finding and working with talented Millennials 2 big pieces of advice for Millennial and Generation Z-er's who want to be more successful and fulfilled The 3 most important things entrepreneurs need to know about Millennials and Generation Z

Aug 3, 2015 • 1h 1min
How To Discover Your Natural Abilities With Kathy Kolbe - I Love Marketing Episode #213
Episode 213: How the Kolbe system helps achievement minded entrepreneurs grow their company 10x What Kolbe is (and isn't) and the importance of discovering your natural abilities and strengths Dan shares why Kolbe is the greatest team building system in the world for entrepreneurs Kathy talks about her greatest joy in life and how it can help you gain more freedom Websites: www.kolbe.com

Jul 27, 2015 • 1h 6min
The Secrets Of Email Marketing Masters with John Carlton and Dean Jackson - I Love Marketing Episode #212
Episode 212: How to get close to reading the minds of your prospects and customers One big secret master salespeople know for becoming successful How to write in an authentic way that makes a lot of money John shares a mindset change that can alter your business life The way copywriting legends write powerful guarantees

Jul 20, 2015 • 11min
How To Use Crowdfunding To Increase Your Reach And Define Your Customers With Slava Rubin - I Love Marketing Episode #211
Episode 211: Why entrepreneurs should pay attention to crowdfunding How to use crowdfunding to test your marketing Using the crowd to amplify your reach and multiply your funding How music creators have used crowdfunding to define their fans

Jul 13, 2015 • 1h 2min
Effective Copywriting and Lead Generation With Dan Meredith - I Love Marketing Episode #210
In this discussion, Dan Meredith, a successful copywriter who transformed his life from surviving on $40 a week to earning six figures, shares invaluable insights. He highlights major mistakes marketers make and how to avoid them. Dan reveals his pivotal 'Aha!' moment that led to his first $22,000. He emphasizes simple yet powerful lead generation strategies and the importance of ethical marketing practices. Listeners will learn how to quickly elevate their business network and financial success through innovative, results-driven methods.

Jul 6, 2015 • 1h 46min
Marketing And Growing An Audience By Building A Persona With Frank Kern - I Love Marketing Episode #209
Frank Kern, a marketing expert known for his audience growth strategies, dives deep into the art of building authentic marketing personas. He discusses the importance of aligning your persona with customer aspirations and mastering consumer psychology. Kern shares insightful ways to reframe selling as a transparent, value-driven experience. The conversation also touches on effective copywriting techniques, emotional connections during product launches, and the potential of direct mail strategies in today’s market. Prepare for a blend of humor and practical marketing wisdom!