Marketing And Growing An Audience By Building A Persona With Frank Kern - I Love Marketing Episode #209

Frank Kern, a marketing expert known for his audience growth strategies, dives deep into the art of building authentic marketing personas. He discusses the importance of aligning your persona with customer aspirations and mastering consumer psychology. Kern shares insightful ways to reframe selling as a transparent, value-driven experience. The conversation also touches on effective copywriting techniques, emotional connections during product launches, and the potential of direct mail strategies in today’s market. Prepare for a blend of humor and practical marketing wisdom!