

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

May 30, 2016 • 1h 19min
Meetings Suck! - I Love Marketing Episode #258
Meetings Suck, Double Double, and Leadership - Cameron Herold Meet Cameron Herold, author of Meetings Suck, the founder of the COO Alliance and the man behind 1800‐Got‐Junk. Unlike a lot of his modern contemporaries, Cameron believes that meetings aren’t just important, they’re integral to the success of any company, in any industry. Meetings only lose their value when they’re not properly executed. During today’s interview, listen as Joe and Cameron discuss the readily repeatable formula to the successful meeting. A formula that can be used to get people, money, and ideas optimally aligned for maximum benefit.

May 25, 2016 • 1h 4min
Success Unshared is Failure - I Love Marketing Bonus Episode
Episode 257: Summary Success Unshared is Failure | John Paul DeJoria In this episode Joe Polish interviews John Paul DeJoria. John Paul grew up in poverty and spent time homeless with his young son before finding work as a janitor. Fast-forward and he’s on the Forbes 400 list with a net worth of over $3 billion. He’s a businessman and philanthropist who’s joined Warren Buffett and Bill Gates in the pledge to give away half his wealth to charity.

May 23, 2016 • 1h 48min
The Art and Science of Reinventing Your Career and Life - I Love Marketing Episode #256
How Adam went from being a workaholic attorney to becoming a transformational leader A 1-minute technique you can do anytime, anywhere to feel more connected and present The Secret Life of A Transformational Leader: Behind-the-scenes challenges and fears almost no one talks about What it means to Pivot and how it leads to an extraordinary life The biggest obstacle you must overcome if you want to reach your next level 6 Steps For Getting Clarity: How to get clear on what you really want in life One of the most important skills to develop in business if you want to be more successful and help more people Joe and Adam discuss how to learn faster, make more money, and become a leader The Superhero Formula: What is it and how it can change your life Adam shares how to be happier, more peaceful, and more purposeful How to embrace fear and turn it into creativity, power and opportunity Why failing could be the key to helping you grow faster and get bigger, better results How to increase the quality of your life, elevate your circumstances and become more authentic The Power of Rituals: 3 simple habits to put in place that lead to more success and fulfillment

May 16, 2016 • 1h 6min
Effective Visual Communication To Increase Conversions - I Love Marketing Episode #255
I Love Marketing #255 Show Notes: Erik shares how to communicate your most important messages to your most important audience in a way that is impossible to misunderstand One of the most powerful, scientifically validated ways to engage your clients (HINT: Focus on S EL I .) The Psychology of Engagement: What every entrepreneur needs to understand about marketing their company and delivering solutions Steps you can take to vet a production company before hiring them Effective Communication Made Simple: Getting a friendly, fun, effective video created for your business that causes people to know, like and trust you The quickest and easiest way to differentiate yourself from competitors "We've never met a control we weren't able to beat": The Draw Shop makes a bold promise about the results they can deliver for your company The Power of Clarity: A strategy you can use that increased one business owners revenue $250,000 within 90 days Do THIS before, during and after you make sales if you want happy customers who refer more business to you Erik talks about some of his favorite Draw Shop success stories An enhancement tool your company can use to increase the production and effectiveness of your team Getting into the minds of your prospects and becoming the only product or service they want to buy

May 8, 2016 • 1h 8min
The Code of The Extraordinary Mind - I Love Marketing Episode #254
Show Notes How Vishen went from being broke, sleeping on a couch to founding a global education platform that is positively changing millions of peoples lives Vishen shares the beliefs, systems and practices of legendary leaders like Elon Musk, Richard Branson, Arianna Huffington and many more The 2 biggest mistakes people make when it comes to achieving more success and happiness The 2 biggest mistakes people make when it comes to achieving more success and happiness Vishen reveals the spark that moved him to write his new book "The Code of The Extraordinary Mind" Live A Life That Speaks To Your Soul Vishen explains the difference between means goals and end goals A 3-step method for upgrading your system for living The one thing all extraordinary people have in common How to break free from the rules that hold you back and craft a life vision that aligns with who you truly are and changes the world What the Culturescape is and how you can step out of it and transcend it The way to turn pain and failure into learning, insight and transformation Chapter 9 ("Be Unfuckwithable") in Vishen's new book was inspired by Joe. Here's how you can become unfuckwithable. The 3 most important questions to ask yourself if you want to live an extraordinary life Consciousness Engineering: 2 principles for accelerating your personal growth and rapidly upgrading every area of your life A system you can put in place in your company to attract and hire talented people from around the world One of the best biographies written by a billionaire that everyone should read

May 4, 2016 • 54min
The biggest and boldest initiatives Tony Robbins and Peter Diamandis are working on - I Love Marketing Episode #253
Joe Polish Interviews Tony Robbins and Peter Diamandis: How Tony is disrupting the financial industry while partnering with Feeding America to help provide 100 million meals to families in need Peter shares how he's helping solve humanity's grand challenges with XPrize, Planetary Resources and Human Longevity The Psychology of Transformation: How to achieve what most people consider "impossible" 3 secrets to creating a breakthrough in any area of your life The Myth of Sacrifice: How to contribute your greatest value in the world, focus on your highest calling and have a blast doing it Why work-life balance is an illusion and the power of life-work integration 2 skills you need for achieving an extraordinary quality of life Tony reveals his core belief that drives him to help people all over the world How to prime and wire yourself for success, opportunity, impact and happiness One simple antidote to anger and fear that works anytime, anywhere Where all suffering comes from and the #1 secret to leading and living a magnificent life How Tony and Peter deal with, think about, handle and channel extreme levels of stress, adversity, criticism, public opinion and failure The Tyranny Of "How": Focusing on "What", "Why" and inspiring everyone around you 10x Bigger: Peter shares how to let go of the past, reinvent the way you look at life, surround yourself with big thinkers and catapult your future results Peter explains difference between The Giving Pledge and The Impact Pledge The 5 letter word for understanding, appreciating, transforming and enjoying your life at the deepest level

May 2, 2016 • 17min
How Technology Affects Your Business In The New Digital Age - I Love Marketing Episode #252
Show Notes: Why we should all be concerned about the future Over the span of 13 years, Internet users grew from 361 million to 2.4 billion Mobile Devices in circulation – 907 million to 6 billion+ 72 hours of video are uploaded to YouTube every minute 4. 4 billion hours of YouTube video are watched every single month. The Number of SMS texts sent every day exceeds population on earth 2 lessons based on the next 5 billion people getting online Why virtual entourages are going to become gigantic The reason it's so important to talk to kids about online privacy and security

Apr 25, 2016 • 1h 7min
Developing a Marketing Mindset To Become More Valuable, Persuasive And Successful - I Love Marketing Episode #251
Show Notes:
Yellow Page Roulette Is Baaaaack! Dean and Joe flip through the Yellow Pages and give you ready-to-use strategies and techniques to grow your business
How to focus on and select the single most valuable target market you can to get your largest cheque ever
The ONE thing that stops people from buying (and how to remove it)
Offer THIS if you want to attract more prospects: A smart way to differentiate yourself from competitors and attract prospects to you more easily
Joe shares how to develop a Marketing Mindset so you can become more valuable, persuasive and successful
A clever way to use others people's advertising to get them to buy from YOU

Apr 18, 2016 • 1h 32min
How To Stay Peaceful, Positive And Productive In The Face Of Negative Feelings - I Love Marketing Episode #250
Show Notes:
Catching The Carrot: How to live your truth and be happy
Kevin reveals how he got his article shared over 348,000 times
Why unlearning is key to living a life of balance, purpose and clarity
How to stay peaceful, positive and productive in the face of negative feelings
Connecting The Dots: How to become more creative by having more fun
A powerful 60-second technique that can transform your life
Kevin shares 3 books everyone should read
The truth about building an audience from scratch
Kevin gives you his best tip for becoming a great writer
How to achieve success and live a fulfilling life

Apr 11, 2016 • 47min
How To Use The Vasper Machine So You Can Experience Optimal Health And Superior Function - I Love Marketing Episode #249
Show Notes:
Joe and Peter show you step-by-step how to use the Vasper machine so you can experience optimal health and superior function
Peter explains why he created the Vasper, how it works with other forms of exercise and why the Vasper is different from anything else out there
How to compress the benefits of a 2-hour workout into 20 minutes with one of the most powerful and efficient exercise technologies available
Peter talks about the type of person that would benefit from using a Vasper and how the Vasper can help maintain balanced hormones
Vasper Success Stories: Peter shares some of the best Vasper success stories he has seen and heard