

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Aug 8, 2016 • 1h 12min
Influence, Communication, and Speaking Mastery with Joel Weldon and Joe Polish - I Love Marketing Episode #268
In his 42+ year career, Joel has gone from being a shy carpenter to a full-time professional speaker - having done over 3,000 paid presentations and coached or critiqued over 10,000 speakers. Listen as Joel shares his story about becoming a speaking coach, what makes a good presentation, and how you can use speaking as a marketing tool for your business. Here’s a glance at what you’ll learn from Joel in this episode: How Joel went from being a shy carpenter earning $67/week to becoming a million dollar speaking legend 3 secrets to creating great speaker introductions (PLUS: The #1 x-factor that makes a great speaker) The NFV Formula: How you craft an unforgettable message your audiences will love Joel shares the biggest mistake people make when speaking What’s more important for a presentation: Great content OR great delivery? The answer may surprise you... The 51% Rule: How to make everything in your life even better A simple strategy you can use if you’re scared to speak… Joel reveals the ONE SIMPLE IDEA that doubled his selling ability and changed his life forever! One of the most effective ways to constantly improve and grow your skills as a speaker The difference between good and bad visuals in presentations How to reframe, reposition and customize a talk in a way that emotionally connects with your audience The Ultimate Speaking System: A powerful formula for increasing profits through effective speaking Show notes and links for this episode can be found at www.ilovemarketing.com/268

Aug 1, 2016 • 13min
The Tale of the Handwritten Note with Steve Sims - I Love Marketing Episode #267
Steve Sims shares “The Tale of the Handwritten Note.” He is the founder of BlueFish, the world’s first luxury concierge service. He shares insights between ineffective communication and the power of using handwritten notes and messages instead of relying on email. You’ll get a deeper understanding of how to connect with your clients, your friends, and even your family with a new twist on this proven strategy. Here’s a glance at what you’ll learn from Steve in this episode: One simple tool Steve Sims uses makes impossible meetings possible The most important action you can take to impact people's lives Steve shares some of the mind-blowing access and events he makes happen The greatest sign of respect and trust someone can give you What to send your clients that almost guarantees they will read your message Shownotes and links for this episode can be found at: www.ilovemarketing.com/267

Jul 25, 2016 • 16min
How to Rock the Room, Communicate with Impact Anywhere, Anytime with Victoria Labalme - I Love Marketing Episode #266
Victoria Labalme, a member of the Speakers Hall of Fame and strategic performance coach to elite entrepreneurs and executives, talks about taking yourself and your customers out of the “conveyor-belt mindset.” She shares her own insights into how to add more meaning to your business and your life. Take a moment to listen to her advice and learn how to connect with others and get them off of the conveyor belt, to go from transactional to transcendent. Here’s a glance at what you’ll learn from Victoria in this episode: How to discover the driving force behind your life The most profound question your will ever ask yourself Getting off the entrepreneurial conveyor belt and reconnecting with what really matters The #1 communication mistake entrepreneurs make and the solution for communicating with impact anywhere, anytime How to fully express your personality and take your audience on a journey 3 secrets for creating mesmerizing presentations that rock the room How to position and package your communication so it becomes transcendent to your customers The most effective way to close a presentation A time saving technique Victoria teaches her highest level clients like Microsoft, Joe Polish, JJ Virgin and more Shownotes and Links for this episode can be found at: www.ilovemarketing.com/266

Jul 18, 2016 • 1h 27min
The Entrepreneurial Personality Type, the Shortcut to Capital and more with Alex Charfen and Joe Polish - I Love Marketing Episode #265
Joe Polish interviews Alex Charfen, a lifelong entrepreneur whose sole focus is dedicated to helping businesses grow. Alex is the creator of the Entrepreneurial Personality Type, which helps entrepreneurs understand how to look at their attributes objectively, and go beyond weaknesses or perceived areas for improvement in order to see their unique value. Here’s a glance at what you’ll discover in this episode: The Entrepreneurial Personality Type: Understanding the most important (and misunderstood) personality type How to make the most of your strengths and abilities to achieve what you want in your business and life Liberation From Labels: How to overcome suppression and change the world 2 questions to ask yourself every morning if you want to create faster results Why entrepreneurs are similar to hunters and where this drive comes from Alex and Joe walk through the attributes of The Entrepreneurial Personality Type The truth about every major entrepreneurial success in history from Edison and Ford to Jobs and Gates Alex reveals the 9 Entrepreneurial Personality Type’s fundamental life questions 4 simple steps for overcoming constraints and creating more freedom “Contribution is a shortcut to capital” : What this means and why it could change your life How to harness your entrepreneurial gifts, create more value and make your greatest contribution Alex shares the 3 states entrepreneurs exist in: 1. M__________ 2. R__________ 3. C__________ The Overwhelm Equation: How to master overwhelm, reduce pressure and noise, and create greater clarity and momentum Shownotes and Links for this episode can be found at: www.ilovemarketing.com/265

Jul 11, 2016 • 1h 14min
Connection, Networking and the Pursuit of Happiness with Joe Polish and Dave Will - I Love Marketing Episode #264
Hear from Joe Polish as he is interviewed by friend, entrepreneur, and host of the Entrepreneur’s Organization podcast Dave Will about the origins of the Genius Network®. Listen as Dave and Joe dive into what makes connectivity such a powerful business asset, why meaning is the key to happiness, and why a willingness to destroy anything that isn’t excellent is a marker of success. Shownotes and Links from this episode can be found at: www.ilovemarketing.com/264

Jul 4, 2016 • 1h 4min
Telling Your Story and Finding Your Stage with Joe Polish and Sean Stephenson - I Love Marketing Episode #263
Joe Polish invites friend, speaker, and New York Times Bestselling Author Sean Stephenson onto the I Love Marketing Podcast to share strategies for greater influence, how to create a movement online, and illustrate how anyone can build a profitable speaking career.

Jun 27, 2016 • 1h 6min
Turning Your Ideas Into a Business and the Value of Knowing Your Business with Joe Polish and Anthony Amos - I Love Marketing Episode #262
Joe Polish invites Anthony Amos onto the show to discuss how he converted a dog grooming business into a multi-million dollar franchise. An Australian with an electric personality, Anthony details his journey from the ranks of professional football, to life as an aspiring entrepreneur. He details his formula for entrepreneurial success (which includes a willingness to eat baked beans), and itemizes his passion for friends, family, and dogs. Listen to learn about the importance of having hope and faith, why enthusiasm is every entrepreneur’s biggest ally, and the value of knowing your business at the ground level. Selected Links from the Episode Think and Grow Rich - Book by Napolean Hill How To Catch A Shark - Book by Anthony Amos The 7 Habits of Highly Effective People - Book by Stephen Covey Here’s a glance at what you’ll learn from Anthony in this episode with show notes: Introduction [00:30] Anthony joins the show [01:06] Anthony describes himself as a lunatic [01:35] How Anthony came up with the idea for HyrdoDog [02:40] When you’re good with people, you’ll go far [05:20] Washing dogs won’t make you a millionaire, learning how to build a business AROUND dog washing will [06:09] Anthony’s thoughts on family [07:06] Hope and faith can carry you a lot of places [09:12] Defining the difference between American and Australian entrepreneurial environment [10:00] Being successful as an entrepreneur means having thick skin [11:50] When the idea for a dog grooming business became a GOOD idea [14:45] Understanding what it’s like to eat baked beans day in and day out, in order to put money back into the company...that’s what it means to be an entrepreneur [15:20] Alignment is paramount for good relationships [16:40] Entrepreneurs are corporate athletes [18:52] How To Catch A Shark- Anthony Amos [19:53] Can and clone marketing is how Joe made his success [22:20] Not all money is created equal [22:45] When all you have is a dream and an idea, your enthusiasm is your fuel [24:10] Be prepared for isolation as an entrepreneur [26:15] Once success has been built, jump into something parallel, not something new [28:43] Do not obsess about the money, don’t chase the money [29:49] When you’re having a conversation with somebody, just be there...be present [33:30] Learn how to become a communication EXPERT [34:21] Defining what animals (specifically dogs) do for people [37:20] People mistake getting out of their comfort zone for taking a risk [42:50] Anthony shares the best business lessons he’s extracted from his life [45:15] Bathe to Save [47:20] The objective is to raise $1M and save 500,000 dogs [47:35] The legacy of the Bathe to Save campaign is to get dog groomers to go to a shelter 1-day per month to wash dogs and raise awareness about shelters [48:28] The different types of sharks [49:28] See the value of what you’re doing and bringing before you sit down at the negotiation table [52:20] Too many people focus on raising money and not on identifying how to SELL their idea [53:45] Know your business from the ground level and you’ll be able to franchise successfully [54:55] The rituals Anthony has to help him deal with the TOUGH times [57:29] Live in the moment [58:19] Say “Thank you” [01:00:00] Where to go to get in contact with Anthony [01:01:03] Be nice to the people you meet on the way up, because they’re the same people you met on the way down [01:02:00] Know when and where to burn bridges [01:02:39] Integrity, Courage, Honor [ 01:04:18] The 7 Habits of Highly Effective People [01:04:50] People Mentioned Anthony Amos ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Anthony Amos: Anthony Amos is the creator of the multi-million dollar Australian franchise Hydrodog. Hydrodog grew to the largest franchise of its kind in the world and Anthony, at the age of 28, became one of Australia’s youngest millionaires. Anthony’s business acumen and engaging personality have made him a desired speaker and author. He is a multi-founding franchisor, partnership expert, creator/inventor and angel investor. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

Jun 20, 2016 • 38min
Lessons from Twitter’s Jack Dorsey and Growing your Business with Joe Polish, Mike Koenigs, Nick Janicki, and Jason Fladlien - I Love Marketing Episode #261
Joe Polish invites Mike Koenigs, Nick Janicki, and Jason Fladlien onto the show to share their secrets for success. With four of the world’s best entrepreneurs in one place, this episode is packed with high-quality advice and value. Listen to learn about the biggest market opportunity Twitter’s founder, Jack Dorsey, isn’t going after; the four top strategies for building and growing a business; and what everyone can learn from a little bit of rock’n’roll.

Jun 14, 2016 • 1h 27min
Shorten The Gap with Mark Lack and Joe Polish - I Love Marketing Episode #260
Shorten The Gap| Mark Lack with Joe Polish on I Love Marketing - Episode 260 Hear from Joe Polish (and Dean Jackson, if only for a minute) as they interview Millennial entrepreneur Mark Lack of Shorten the Gap. After a brief stint as a professional paintballer, Mark made a stunning realization--the things that make people successful are universal across multiple industries. With that in mind, he set out to find a way to convey his observations to the masses. The result of his effort ended up becoming Shorten the Gap, a book and company that helps aspiring individuals shorten the gap between where they currently are, and where they would like to ultimately be.

Jun 3, 2016 • 1h 24min
Separate Yourself From The Circle - I Love Marketing Episode #259
Separate Yourself From The Circle | Clint Arthur Joe Polish interviews Clint Arthur. Clint is always TV-ready: he’s an expert at manufacturing celebrity and teaching everyone from plumbers to politicians how to book TV performances and create authority. Listen in to learn how to get yourself on TV any time, for free; the secrets behind why Donald Trump is so successful; and the best New Year’s resolution you can make to transform your life.