I Love Marketing

Discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales. Here’s what you’ll learn from Brad in this episode: How to convert more leads into sales using marketing automation How to reduce frustration around marketing automation The biggest problem with automation is not the software, it’s the process (and what you can do to maximize the process starting today) Why how you implement automation is your greatest asset (not the software) Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective) How to bridge that gap from idea to implementation with your automation What LEGO figured out for small business (and how it applies to you converting leads into clients) The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags) The BIG Problem with the framework of Marketing Automation (and how it’s keeping you stuck) Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective) How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas And more… Shownotes and links from this episode can be found at:  www.ilovemarketing.com/281

Learn how to take your greatest potential flaws and turn them into your greatest gifts with Genius Network Member Renee Airya.  Renee Airya is a former fashion model, who underwent massive brain surgery at age 29 for a life-threatening tumor that had been undiagnosed for 15 years. Coming out of anesthesia, she awoke to what most people would consider a nightmare. "Flip Your Flaws" is not only a compelling story of Renee's journey, she will challenge you to step out of hiding by flipping your flaws and using them as a gateway for expressing your sincerity and unique abilities. Here’s a glance at what you’ll learn from Renee in this episode: Why Choosing How we deal with our flaws will lead to a life of success, power and health or self-destruction, insecurity and shame The traditional definition of a flaw and why it may not support you The Human Condition:  Living with Flaws How Dealing with your Fears and Flaws can transform your future The gift of intuition - and how it can help others heal The power of Journaling to discover the inner truth What you can learn from listening to your intuition How Gratitude and Surrender can pull you through tough times; Finding the inspiration from your flaws How Visualization and Prayer can be instrumental in the healing process How you can transform others by sharing your story and access your own inner beauty and  inner power through a flaw Flip Your Flaw(s) and turn it into your most unique abilities The biggest benefit of hiding versus sharing - it will transform your future; Why pottery is valued more with cracks and flaws - and how this translates to you “We are perfect not in spite of our flaws, but because of them” And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/280

Hear from Genius Network member Mike Agugliaro as he shares his rags to riches story: how he started as an electrician and eventually built a multi-million dollar service company. Mike is the co-founder of Gold Medal Service and CEO of  CEO Warrior, organizations that help service professionals and small business owners with coaching and mentoring to get to the next level. Listen as Mike shares his journey to financial freedom , and hear his favorite tips for executing projects faster, transforming your pain into power, and what to do when you’re stuck in your business. Here’s a glance at what you’ll learn from Mike in this episode: How Mike went from being an electrician to the owner of a $30 million service company and a $3.5 million coaching business Ask yourself these two questions if you want to execute plans and projects 10x faster Transforming Pain into Power: How to turn adversity into massive accomplishments Mike reveals the 9 pillars for solving any business issue with any employee Why prioritizing progress over perfection can help any business owner get to the next level How to enter any niche and become one of the top companies in that niche Mike shares what to do when you’re stuck or face challenges in your life or business The #1 investment you can make to move the needle in your life and business One question to ask yourself if you want to become a game-changer in your industry   Shownotes and links from this episode can be found at: www.ilovemarketing.com/Warrior

Genius Network member, Michael Fishman shares the Drivers of Desire - How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth. With special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994. Here’s a glance at what you’ll learn from in this episode: The Drivers of Desire How to Know What People Want and How to Let them Know You Have It What You Can Learn from a famous 15 year old painter about Mastering the Basics How You Can Bring Certainty to Your Marketing - and Improve Your Results - Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice) Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution) The 3 Layers in the Drivers of Desire: ____ Tell, ____ Tell, ______ Tell The Drivers of the reptilian and unconscious brain - and what it means for you How You can Communicate to the Deep Drivers of Desire (real examples you can use) Why answering the question “What is the survival threat?” helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/279

Hear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more. Here’s a glance at what you’ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people’s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Why? The reason is because when you ask for someone’s opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone’s opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here’s one key skill used by the most successful persuaders in the world. Shownotes and links from this episode can be found at: www.ilovemarketing.com/278

Robin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for dramatically increasing your sales, recurring revenue, and profits. Here's a glance at what you'll learn from Robin in this episode: Why trying to "handle" objections is completely WRONG (and how to set up your selling process so objections are killed in advance before they are ever brought up) A strategy you can use to give intelligent answers to customer questions that makes them more likely to buy from you Robin shares the big secret behind answering ANY sales objections: "All sales objections are, are _ _ _ _ _ _w e r _ _ _ _ e _ t _ _ _ s! So if you've got objections, here's what you do... " The single most powerful marketing pieces you can put together The most engaging package to send prospects BEFORE they show up that eliminates objections and increases referability   Shownotes and links from this episode can be found at: www.ilovemarketing.com/277

Hear from Peter Diamandis, the founder and chairman of the Xprize, as he shares his vision of the future: a future where we stop thinking linearly and start thinking exponentially. You’ll discover the power of thinking big and bold, the 6D's of exponential framework, and the exponential organizational tools that can help businesses ride evolving technologies to a much bigger future. Here’s a glance at what you’ll learn from Peter in this episode: Evidence Of Abundance: Why we are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history. The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are. How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave). Why you need to build your business with an eye on where where technology is going to be and NOT where it is right now (If you deliver a product based on what it is today, you've missed the boat and you'll be out of business tomorrow). 6 rules for having the top talent in the world work for your company, becoming a massively productive organization, and having a self-managing company. Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives. How to know anything you want, anytime you want (Technological convergence is making this possible. Peter shares what you need to know to take advantage of this). Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going. 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset. 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies. Shownotes and links from this episode can be found at: www.ilovemarketing.com/276    

Richard Viguerie, a pioneer in political direct mail and writer with 50+ years of experience, shares insights on successful marketing strategies. He discusses the 'Four Horsemen' of marketing, the importance of unique ability, and nine critical elements for successful mail marketing. Learn the #1 secret to internet marketing and the four-word secret to success from Newt Gingrich.

In this episode, Joe interviews Genius Network Member Reggie Chandra PhD., P.E., CEO and lead traffic engineer at Rhythm Engineering, the innovative leader of real-time traffic signal optimization technology. You’ll discover the process for innovating new ideas and value, how artificial intelligence is cutting driving and commute times by 50% and transforming the way people drive, and what you can learn by thinking different. Here’s a glance at what you’ll learn from Reggie in this episode: The purpose, mission, and vision of Reggie’s company and why he founded Rhythm Engineering. How Reggie grew his company from $224,000 annual revenue to $7.3 million in 36 months. The difference between selling Business-To-Government compared to Business-To-Business. How the InSync adaptive traffic signal system is saving lives by eliminating a third of crashes. Reggie describes his process for discovering and innovating new ideas and value How artificial intelligence is cutting commute times by 50% and transforming the way people drive. Reggie shares one of the most important lessons he learned about running a business. Shownotes and links from this episode can be found at: www.ilovemarketing.com/greenlight

Hear from Dr. Michael Breus, a certified sleep specialist who has worked with high-profile people all over the globe. Whether you’re looking to boost productivity, performance, or creativity, you’ll learn about the different phases of sleep, the effects of poor sleep, how to get 7 hours of sleep in just 4 hours, and more. Here’s a glance at what you’ll learn from Michael in this episode: The two systems of sleep - and why you need both in sync Why many people suffer from sleeping disorders The three stages of sleep: light, deep, and REM - and how you can use them to accelerate your mental and physical capabilities How much sleep do you really need? (Debunking the myths) How much “sleep debt” can you hold onto before you suffer a deficit? What research shows about getting 5 hours or less of sleep daily (HINT: It doubles mortality rate) How you can speed and deepen learning with sleep What impact does your sleep have on Testosterone? What you can do to improve your sleep time and quality if you’re a frequent traveler Did you know that melatonin can be a contraceptive (HINT: If you take more than .5 to 1.0 mg, this may be impacting you) 7 things you can do if you stay in hotels to get a better sleep The importance of naps and how to create the perfect nap How you can use the “Nap-a-Latte” to be more creative and productive The perfect time to take naps Sleep Hacking: Getting 7 hours of sleep in 4 hours And much, much more… Shownotes and links from this episode can be found at: http://www.ilovemarketing.com/274