I Love Marketing

This is Joe Polish, and on my other Podcast, Genius Network, I just released an AMAZING INTERVIEW with my good friend JJ Virgin. In it, we talk clear and specific tools to build your courage and have more strength and resilience and, among other things, the single most important thing to pay attention to if you want to thrive in EVERY area of your life. It’s an important interview, and I wanted to make sure you knew about it. If you subscribe to Genius Network TODAY on iTunes, you’ll get that episode delivered right to your device. Or, visit GeniusNetwork.com/Subscribe and we’ll take you exactly where you need to go. Do you know biggest thing that can help you when you’re facing any obstacle or fear in life? JJ does - and you can listen to the entire interview today - subscribe on iTunes - or visit GeniusNetwork.com/Subscribe

Learn how to Get People to Care, why sales prevention can be extremely lucrative for you, the counterintuitive way to create a rapidly growing (and profitable) business you love, how to create a bonded community of customers and clients that sell your products and services for you and more with Marie Forleo. Marie Forleo is a marketing and lifestyle expert as well as a bestselling author. She’s the creator of MarieTV, the B-School, and has influenced millions of readers in over 191 countries worldwide with her socially conscious digital media company, books, programs,and resources. Recorded Live from the Genius Network Annual Event. Here’s a glance at what you’ll learn from Marie in this episode: How to get people to care about your products and services by building a brand that people love and trust. Why sales prevention is a strategic pattern interrupt that gets people's attention - and more sales. When you narrow your marketing, those who join you, trust you more. How you can take your refund rate from 19% to under 2% with one simple step. A simple change in your refund policy that will help you create more profits Shownotes and links from this episode can be found at: www.ilovemarketing.com/288

Learn how you can get the Strategic Advantage to Create Financial Independence, how to accelerate your business growth and invest wisely with Genius Network Alumni Garrett Gunderson. Garrett is the Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Here’s a glance at what you’ll learn from Garrett Gunderson in this episode: How Garrett and Joe met and why Garrett thinks Joe is brilliant The most strategic advantage you can have as a business owner if you want financial independence Stock Market Slipups: Why being heavily invested versus keeping a lot of cash on hand could be a BIG mistake (PLUS: When diversification is the WRONG move…) How to increase your cash flow, keep more of what you make and successfully manage your money Ask THIS question to invest your money wisely and accelerate your business growth 2 harmful money mistakes entrepreneurs make and what you should do instead What every parent should understand about stewarding family wealth and setting up the next generation Here’s how to tell if you’re overpaying on your taxes and what you can do to legally lower them Scared of running out of money? Here’s what you need to know and do… 4 smarter ways to look at expenses and the RIGHT way to think about cash flow A Surprising Truth: There’s No Such Thing as Passive Income.  Instead, if you want to truly be financially free, focus on “________ Income” Garrett shares the simple financial principles you can put into place immediately to improve your finances, create economic independence and enjoy your life more Call to Action Shownotes and links from this episode can be found at: ilovemarketing.com/287

Learn about the entrepreneurial personality type, the contribution equation, the power of momentum and more with Genius Network member Alex Charfen. Alex is an internationally recognized speaker, business consultant, coach, co-founder and CEO of Charfen. He has helped tens of thousands of entrepreneurs grow and scale their business including consulting for billionaires, the Fortune 500, and some of the most successful people in the world. Here’s a glance at what you’ll learn from  in this episode: 3 Awakenings of The Entrepreneur: Where they begin and you can harness their power Alex shares the one thing that makes you unique from everyone else The Contribution Equation: How unleashing your skills and abilities can change the world An advantage you have as an entrepreneur that can get you anything you want The Power of Entrepreneurial Momentum: How it makes you physically stronger and cognitively smarter Shownotes and links from this episode can be found at: www.ilovemarketing.com/286

The Coming Boom in Science and Technology w Peter Diamandis- Available Now Exclusively On The Genius Network Podcast - https://itunes.apple.com/us/podcast/genius-network-worlds-best/id1161195772?mt=2 Peters Event - http://DiamandisEvent.com Genius Network Online - http://GeniusNetwork.com

Discover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don’t Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO’s Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event. What is Direct Response Marketing? How Direct Response Marketing compares to Branding (and which one you want to focus on); Direct Response Marketing Channels you can be using; The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on; The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks; The Most Desirable Traffic Online: __________ Traffic; The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead; Why Buying Your Way In helps you build a long term sustainable business; The Key Components of Media Buying and using a data card; The difference between an email and direct mail data card - and what to look for; Why split testing your creative is important in your campaigns; The little known (and critical) question to ask your list broker about a given list: (HINT: Usage) Why you must be a detective when reviewing lists and data cards; Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue; The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________); Call to Action Shownotes and links from this episode can be found at: ilovemarketing.com/285

In this special Episode with Dean Jackson and Joe Polish, you’ll Discover How to Make 2017 your best, how to get ahead and achieve true success and fulfillment, an insight from Jeff Bezos that everyone running a business needs to hear, and much, much more. Here’s a glance at what's in this episode: Joe and Dean give an update on everything that's been happening in their life and how to make 2017 one of your best years ever The Artist for Addicts Movement: Using art as a force for good and changing the global conversation about how people view addicts From Idea to Book: How Dean has simplified the book creation process and what YOU can do to simplify your life Joe and Dean look back at how Genius Network has grown and where it's going How to get ahead and achieve true success and fulfillment in life A brilliant insight from Amazon founder Jeff Bezos that everyone running a business needs to hear The amazing technologies that are being created and how they are going to transform millions of people's lives Joe talks about some rituals and practices you can put in place to feel healthier and happier in 2017

Discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches. Here’s a glance at what you’ll learn from Jeff in this episode: How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apples marketing budget to pull it off) The secret to making sales like a natural born "closer" without using high pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling) 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks) Shownotes and links from this episode can be found at: www.ilovemarketing.com/284

Learn how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author, Speaker, Interactive Online Personality, Entertainer, and founder of MiXiV Media Network. Here’s a glance at what you’ll learn from Mike in this episode: How to broadcast your content to the entire planet for free on any device and build an audience anytime, anywhere Apple's billion dollar secret you can use to become more successful and make more money A technology you can use to stand out, gain trust and have your prospects buy faster than ever How to read the minds of your audience, customers and prospects 7 types of media and 9 different dashboard tools you can use to effectively sell more of your products and services A shortcut for rapidly engaging and interacting with your audience Shownotes and links from this episode can be found at: www.ilovemarketing.com/283

 Ideas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. Here’s a glance at what you’ll learn from Dean in this episode: A Counter Intuitive way to generate more sales, revenue, and profits How to sell something for 5X more than your competitors by delivering results in advance One Question that can change the way you operate your business (and get you better clients) What you can do to reduce costs in your marketing, advertising, and fulfillment Why you have to deliver far less to produce a happy client with a new way of structuring your offer Why it’s LESS expensive to deliver the result than it is to convince people to give you money to deliver the result How to reduce your cost of acquisition by delivering a result for your clients in advance What to do to create greater value and a friction free experience How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models Your clients are compelled to seek their ____ __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don’t have to convince them) And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/282