Three Key Components to Direct Response Marketing with MaryEllen Tribby

What is Direct Response Marketing?

How Direct Response Marketing compares to Branding (and which one you want to focus on);

Direct Response Marketing Channels you can be using;

The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on;

The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks;

The Most Desirable Traffic Online: __________ Traffic;

The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead;

Why Buying Your Way In helps you build a long term sustainable business;

The Key Components of Media Buying and using a data card;

The difference between an email and direct mail data card - and what to look for;

Why split testing your creative is important in your campaigns;

The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)

Why you must be a detective when reviewing lists and data cards;

Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue;

The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________);

Three Key Components to Direct Response Marketing with MaryEllen Tribby - I Love Marketing Episode #285