I Love Marketing

When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc. and the inventor of the Video Sales Letter and Email CopyPro. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/319. Here’s a glance at what you’ll learn from Jon in this episode: The secret to doubling, tripling, even quadrupling your earnings per click An overlooked weakness with traditional sales funnels and why a “Tunnel Funnel” works MUCH better… I-D-S: A tool that takes the guesswork out of giving your client what they want Add THIS little thing on your order page to increase your conversions… A smarter way to leverage your relationships and other people’s products to make more money

Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time… If you would like access to the full video presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/318. Here’s a glance at what you’ll learn from Brian in this episode: 6 eternal truths from 6 of the greatest advertising legends that ever lived The biggest reason for unsuccessful advertising that destroys sales and what to do instead How to understand your customer even better than they understand themselves One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy) A profitable (often overlooked) lesson that can make all you advertising more successful

Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times best-seller Conquer the Chaos. Recorded live at the Genius Network Annual Event. If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/317. Here’s a glance at what you’ll learn from Clate in this episode: Lifecycle Marketing: How small businesses are winning the big business game Clate shares a truth about lead acquisition that will change the way you look at prospecting forever One thing you should do in your business if you want to increase your conversion rates and boost your income An automated way to attract right-fit prospects, nurture them and make more sales How to uncover and mine the hidden opportunities sitting in your customer base"

Master motivator and salesman Zig Ziglar is one of the most important people any entrepreneur, business owner, millennial, inventor, salesperson and more can learn from In this special episode of I Love Marketing Joe Polish, Dean Jackson, Mark Timm, Kevin Harrington, and Jason Fladlien all examine the impact Zig has had on their lives and professional careers. Stay tuned to the end of this episode to learn more about your free access to the Ziglar Vault at ZigSecrets.com/ILoveMarketing If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/316. Here’s a glance at what’s covered in this episode: Why master motivator and salesman Zig Ziglar is one of the most important people any entrepreneur, business owner, millennial, inventor, salesperson and more can learn from Secrets for closing more sales, positioning yourself and making A LOT more money Zig Ziglar impacted 250 million people while he was alive. Here’s why Zig is going to impact 2.5 BILLION in the future… How Zig transformed Joe Polish, Kevin Harrington, Jason Fladlien, Dean Jackson and Mark Timm’s life (PLUS: One of Zig’s most powerful 19-word quotes) Read This Revolutionary Book: The ONE “master source” book almost all sales books and presentations today lead back to… A technique for overcoming any price obstacle and getting people to take action The ultimate skill that leads you to more wealth, more success and financial freedom L.E.A.D.S and S.A.L.E.S.: Dean reveals a new, more positive way to think about lead generation and sales The one big difference between struggling salespeople and six-figure salespeople “Going Out For Business”: Dean shares a very funny sales story that will make you smile Want to have your passion, purpose, and products impact millions of people? Here’s what you need to do… Many people are afraid to hear ‘no’ when selling. Here’s why Zig LOVED hearing ‘no’ (and why hearing ‘no’ made him so successful) The biggest secret to getting almost anything you want in life… ACCESS THE ZIG ZIGLAR VAULT: How to get VIP access to thousands of dollars of value and 10x your success courtesy of Mark Timm and Kevin Harrington by visiting http://www.ZigSecrets.com/ILoveMarketing

At a recent I Love Marketing Meetup in Tempe, Arizona, a group of Genius Network Members shared their Moonshots and Multipliers. Included in the mix is the one percent advantage, being deserving of happiness, and more. This is part 2 of a 2 part series. The first recording can be found at ILoveMarketing.com/314. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/315. Here’s a glance at what you’ll learn in this episode: Genius Network member Michael Bernoff: The one percent advantage that makes life work better and makes a difference in the world Genius Network member Susan Potje: How she's inspiring and empowering others to feel capable and deserving of happiness

At a recent I Love Marketing Meetup in Tempe, Arizona, a group of Genius Network Members shared their Moonshots and Multipliers. Included in the mix is transforming the American healthcare industry, sports, addiction recovery and more. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/314. Here’s a glance at what you’ll learn in this episode: Genius Network founder Joe Polish: His biggest, most important moonshot and his greatest multiplier Genius Network member Joel Weldon: How his life improved because of Genius Network and meeting Joe Genius Network member Chris Smith: One simple change that made his services much more valuable Genius Network member Jim Dew: The key to having more success in your business (Plus: The best business decision he ever made) Genius Network member Nick Janicki: How he free up his time and brings more relaxation to peoples lives Genius Network member Kevin Donahue: His vision to transform sports and impact the world Genius Network member David Berg: Why healthcare doesn't work and what he's doing to alter American healthcare Genius Network member Kevin Kauffman: Changing the way the world views real estate agents Genius Network member John Levin: Protecting families and transforming communities with life insurance Genius Network member Michael Bernoff: The one percent advantage that makes life work better and makes a difference in the world Genius Network member Susan Potje: How she's inspiring and empowering others to feel capable and deserving of happiness

Kevin Harrington has generated over 4 billion dollars in sales worldwide and offers a 5-step method for attracting greater opportunities, earning more money and creating greater success. Kevin Harrington has appeared on the television series Shark Tank and is the founder of As Seen On TV. Recorded live at the Genius Network Annual Event. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/313. Here’s a glance at what you’ll learn from Kevin in this episode: What Kevin discovered launching over 500 products and generating over 4 billion dollars in sales worldwide The 5-step method for attracting greater opportunities, earning more money and creating greater success Kevin reveals his 3-step formula for creating the perfect pitch that more easily sells your products and services One of the most important things you can do to create massive credibility, stand out from the competition and build your brand A Product Never Sleeps: Why you need to productize your assets if you want to make real passive income How Kevin helped Tony Little do over $300 million in sales and helped Jack LaLanne do over $1 billion in sales A big secret to enhancing your reputation as an expert and attracting millions of eyeballs towards your business

Learn the traits of high achieving kids and how to assure happiness from Richard Rossi.  Richard is the president and executive director of the National Academy of Future Physicians and Medical Scientists. He is also the co-founder of two of the world’s largest and most prestigious enrichment programs for high-achieving students having served over 640,000 students from more than 118 countries over 26 years. Here’s a glance at what you’ll learn from Richard in this episode: Why your child can be so much more than you ever thought possible The two things every parent wants for their child and how to give it to them 8 skills the highest achieving young people in the world have in common How to assure your child's success and happiness in school and life The secret to making sure your child reaches their full potential in life Show Notes: Who is Richard Rossi? Richard’s background and story Having kids is hard work Be as strategic in raising kids as you are in business: they are your real future At the end of the day, every parent is looking for the same thing: we all want our children to be safe and happy Peter Diamandis’ Exponential Unknowable Future for your kids Richard’s interview of Dr. Cherry Murray Dr. Cherry’s first pearl of wisdom: Shit happens Second, when shit happens, look for an opportunity Richard’s lessons working with over 640,000 high achieving young people What you can learn from the top 1% They have the courage to act in the face of discomfort They are self-managed, self-directed and self-motivated They are goal setters They are strategic in time-management They have great speaking and listening skills They have great negotiating skills They are consistent in their actions They also understand that failure is not an option University of Chicago’s amazing research proves these traits correct Just One Chance: Assuring Your Child’s Success and Happiness in School and Life Final thought: always be willing to work with your child  

What is “Genius Marketing?” Jason Fladlien joins Joe and Dean for a conversation about simple ways to get more leads, secrets for becoming a more effective marketer, and more. Jason is co-founder of Rapid Crush, a digital sales and marketing services firm with over a century of combined marketing & business management expertise. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/311. Here’s a glance at what you’ll learn from Dean and Jason in this episode: How Jason started making money online and why he joined Genius Network and GeniusX (The 100K Group) Jason defines what marketing is and the #1 way to improve almost anyone’s life One of the simplest ways to get more leads, more sales and more money The Landing Page Origin Story: How (and why) Dean created the squeeze page Dean discusses the power of “Scale Ready Algorithms” that transform the world Why the highest level entrepreneurs focus on WHAT and WHO, not HOW and DOING… Secrets for becoming a more effective marketer and a better entrepreneur The Road To Financial Success: What stops people and what it takes to succeed

Could you use marketing to find the love of your life? The similarities between dating and marketing are amazing and explored, in depth, in this episode of I Love marketing. Annie Lalla has spent her life studying the world of emotions -mapping the complexities of communication & subtleties of relationships. A philosopher, speaker and a thought leader, Annie is known as the “Cartographer of Love”. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/310. Here’s a glance at what you’ll learn from Annie in this episode: How to use marketing to find the love of your life Joe and Annie discuss finding Joe's soulmate The similarities between dating and marketing Do opposites REALLY attract? Here's the surprising truth… Annie shares her perspective on true love and intimacy 3 most common mistakes people make when dating Conscious Uncoupling: A healthier way to break up How to transform relationship conflicts in a crucible for love Relationship Depth and Duration: Standing for your partner's growth and greatness