

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Oct 23, 2017 • 1h 30min
Bluefishing: The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims - I Love Marketing #309
The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims, author of “Bluefishing.” It’s the fascinating adventures of the real-life Wizard of Oz and stories of singing on stage with the rock band Journey, a private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli, breakfast with Oprah Winfrey, and more. Steve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/309. Here’s a glance at what you’ll learn from Steve in this episode: Anything You Can Imagine and Afford: Getting married in the Vatican. Diving trips to the Titanic. Singing on stage with the rock band Journey. Private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli. Breakfast with Oprah Winfrey. The fascinating adventures of the real-life Wizard of Oz, Steve Sims... The RIGHT way to connect with powerful, influential people and get almost any door opened What to do when you hit obstacles and objections on the way to making things happen Steve gives you two fantastic pieces of advice for overcoming almost any fear you face F*** Vision Boards: Some real talk about making your wildest dreams come true Steve's book marketing campaign and the gifts he's offering with his book.... What Steve does to pull himself out of his comfort zone and lead a super exciting life

Oct 10, 2017 • 1h 1min
Discover Your Massively Transformative Purpose with Peter Diamandis - I Love Marketing Episode #308
Peter Diamandis of XPrize, Abundance 360, and more sat down with Joe Polish to discuss the following: More about Peter’s program can be found at http://ILoveMarketing.com/Abundance Billionaires Secrets: 4 things billionaires do different from everyone else (Peter is personal friends with some extraordinary billionaires. Listen as he reveals billionaire secrets almost no one knows…) Mindset Matters: Why we’re living during one of the best time in history and what YOU can do to think more abundantly Strategies for getting ahead of the coming technological boom, using rapid change to your advantage and solving the world’s biggest problems The Power of Moonshots: How to go 10x bigger, push the boundaries of possibility and make “crazy” ideas a reality Why what you loved doing (and were passionate about) as a kid may hold the key to your ultimate success 2 powerful pieces of advice for companies that want to grow FASTER (PLUS: Peter’s advice for turning around any struggling company) Your Massively Transformative Purpose: How to accomplish meaningful, inspiring, significant and world changing goals Peter talks about the newest, emerging technologies every entrepreneur needs to be aware of (Including autonomous cars, Blockchain, genomics and more….) How negative news hijacks our brain and what you can do to take back control of your thinking Going From Idea To Billions: How entrepreneurs can turn emerging technologies into the next billion dollar businesses

Oct 9, 2017 • 1h 20min
Should You Date Nate: A Behind-The-Scenes Look At One of The Most Bizarre Dating Profiles Ever - I Love Marketing #307
Copywriter Nate Rifkin wrote a sales letter offering himself as a date to women. He built an entire marketing campaign called Should You Date Nate. What happened next was beyond belief. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/307. In one of the most unusual I Love Marketing podcasts ever, you'll discover… Why a "self-confessed greedy capitalist pig" wrote what E! News called "The Most Bizarre Dating Profile Ever" How Nate spent a little over $800 on Facebook to promote his dating profile and made it go VIRAL THOUSANDS of Hate Mail Messages: Nate reveals how his "weird" dating profile got 250,000 visits over 7 days (He got a TON of hate and backlash, BUT also HUNDREDS of potential dates) Two MASSIVE mistakes Nate made in his dating profile (Nate shares what he would do differently if he could turn back time...) Planning For An Uproar: Real world advice for dealing with criticism, public attacks and hate mail

Sep 25, 2017 • 1h 52min
Tapping The Secret of True Genius: Purpose with Mastin Kipp - I Love Marketing #306
Want to tap into the secret of true genius? Mastin Kipp says claiming your power and knowing your purpose will do just that. Discover what Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey, why even high achievers have trouble reaching their next level, and more … Mastin Kipp is a two-time best-selling author and the creator of Functional Life Coaching who specializes in a strategic, no-B.S. approach to accelerate his clients’ lives and businesses. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/306. Here’s a glance at what you’ll learn from Mastin in this episode: Claim Your Power: How to dissolve hidden blocks, thrive in your life's unique purpose and transform your life What Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey Why even high achievers have trouble reaching their next level and what you can do to naturally breakthrough The most important key that makes a speaker, entrepreneur, actor or performer great Joe and Mastin discuss the truth about trauma and how to start healing your life Mastin's recommendation for anyone addicted to technology, work, and more.... The Ultimate Performance Tool: Why your heart has more decision-making wisdom than you think 2 strategies to accelerate your success and achieve rapid results The secret to discovering your purpose and how you can start living it 5 elements of a "purpose-driven schedule" that make you more powerful How to overcome the #1 thing that holds people back and skyrocket your success Mastin talks about what fear and anxiety really are and how you can experience more courage The difference between setting goals, having a mission and creating a vision Having worked with over 2 million people in over 100 countries around the world, Mastin reveals the secret to marketing Personal Development... Mastin shares his definition of "success" that can lead to more happiness, joy, and fulfillment

Sep 11, 2017 • 39min
The Truth About Technology with Randi Zuckerberg (Encore Replay From The Genius Network Show) - I Love Marketing Episode #305
The Truth About Technology - the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused, and more - with Randi Zuckerberg. Randi Zuckerberg is an entrepreneur, author, investor, and media personality. As an early employee at Facebook, she lead major marketing initiatives in the company’s formative years and helped create Facebook Live. This is an encore presentation from the Genius Network Show - http://GeniusNetwork.com/43

Aug 28, 2017 • 12min
How to Go From Offline to Online to Offline Success with Brian Kurtz - I Love Marketing Episode #304
How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He’s mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304. Here’s a glance of what you’ll learn from Brian in this episode: Brian shares the most important direct marketing lessons he’s learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail 5 old-school direct response marketing techniques that make your online marketing more effective The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too) Multi-Channel Marketing: How to make your company a solution through multiple media channels PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren’t the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here’s how to profitably add direct mail to your marketing mix…)

Aug 14, 2017 • 1h 5min
What it Really Takes To Become A Successful Writer With Anna David - I Love Marketing Episode #303
Want to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world. Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She’s the author of Party Girl, Bought, the non-fiction Reality Matters, and more. If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303. Here’s a glance of what you’ll learn from Anna in this episode: What it really takes to become a successful writer (PLUS: The only real way to make money as a writer) One thing you must eliminate from your life if you want to overcome writer's block forever Finding Your Flow: What to do to become a better, more productive writer Anna shares how to handle rejection, failure, and disappointment What having a written book can do to transform your career, your business, and your life Joe and Anna candidly discuss addiction, trauma, shame, and recovery The Power Of The Written Word: How to use words to make a bigger impact in the world

Jul 31, 2017 • 13min
Why Unique Abilities Require Unique Marketing with Ben Altadonna - I Love Marketing Episode #302
Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you’ll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more. Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He’s the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices. (Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.) If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302. Recorded Live At The Genius Network Annual Event Here’s a glance of what you’ll learn from Ben in this episode: How to connect your Unique Ability with Unique Marketing to transform your business Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs What the “Unrealistic Conversion Window” is and how to think more accurately about your business The best way to get your prospects to WANT your marketing (Instead of trying to ‘sell’ or push your products and services, do THIS to create ‘invisible marketing’ that causes your prospects to sell themselves) The Unique Marketing Triangle: 1. R______ (This is what you’re known for) + 2. R_______ (To do this, create valuable, useful, innovative information and ideas) + 3. R _______ (To do this, communicate often) A success principle utilized by Joe Polish, Dan Sullivan, Gary Vaynerchuk and others that helps them create businesses people love

Jul 17, 2017 • 1h 22min
Celebrity Supermensch with Shep Gordon - I Love Marketing Episode #301
Meet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more. Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch. Here’s a glance of what you’ll learn from Shep in this episode: Behind the scenes with Shep Gordon and his fascinating life Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert The connection between self-worth and celebrity Picking Up On A Wave: How to become the face of a movement Shep shares his perspective on the dark side of fame The “guilt by association” strategy Shep utilized to help artists break through How Shep created and built the celebrity chef genre A heartfelt question Shep asked Michael Douglas about fame (and Michael’s interesting answer…) Shep reveals the entertaining story behind Teddy Pendergrass’s success How Shep determines who gets into his inner circle The role belief plays in achieving your wildest dreams What Shep loves most in his life today (PLUS: What Shep does to stay grateful, humble and appreciative)

Jul 3, 2017 • 1h 21min
Supercharge Your Business and Health with Harry Massey - I Love Marketing Episode #300
How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey. Harry Massey is the co-founder of NES Health and co-creator of the world’s first practical system for reading your body field and then offering solutions to optimize it – giving you the ability to have more energy, vitality, and optimal health. Here’s a glance at what you’ll learn from Harry in this episode: Supercharge Your Business and Health: How to increase your energy and transform your business How Harry overcame 8 years of chronic fatigue and started experiencing more vigor, vivacity, and vitality Joe and Harry discuss ethical marketing and using it to create more good in the world Feeling tired? Here are 2 simple actions you can take right now to quickly increase your energy… Joe and Harry tell you what you can do to turn any struggle into success Decoding The Human Body-Field: The new science that is helping read and correct the energy of the human body Harry shares why films are so powerful for spreading ideas and sharing impactful stories A strategy for getting famous, well-known, connected people to help you with your initiatives, movements and/or projects The #1 job of any entrepreneur (Focus on THIS if you want your company to thrive) Shownotes and links from this episode can be found at: www.ilovemarketing.com/300