Point Of The Story

I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.TOPICS & TANGENTS— The micro-negativity that's sabotaging your manifestation— Starting small when you don't actually believe you can win the lottery— How to manifest that your boyfriend will leave work early— Why you have to spend money to make money— Jillian's gratitude and manifestation practice— Making space for what you want (literally clearing out nightstands)— My accidental coaching moment (yay!)POINT OF THE STORYYou're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JILLIAN LINKS— Follow Jillian on Instagram— Check out her website— Subscribe to her newsletter, Prosperity Pages— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping— Check out her challenge Magic Money Makeover— Jillian’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Serena Kerrigan on TiktokTIMESTAMPS00:00 Intro00:23 Meet Jillian, Money Manifestation Coach01:57 Rapid-Fire Squirrel Brain Questions09:03 What Is Manifestation (And Does It Actually Work?)17:59 Start Small When You Don't Believe It Yet20:22 Why You Can’t Just Manifest and Sit on Your Ass24:47 Scarcity Mindset, Negative People, and Other Blocks39:55 The Most Common Manifestation Mistakes40:05 Common Mistakes in Manifestation47:49 Jillian's Money Manifestation Routine59:30 Sara's Accidental Coaching Session01:08:51 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life.The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and niche interests are marketing gold, and how Vix scaled her programs while working 25 hours a week.TOPICS & TANGENTS— The social media presence scale (from "mystery human" to "oversharing your bowel contents")— My discovery that not everyone’s lungs burn when they run— How to be more you without trauma-dumping on Instagram— Why overusing ChatGPT is killing your launch conversions— Our sophisticated Threads strategy of relentless shitposting— Building in public: how Vix got 220 people in a Slack channel before her membership even existed— Why the "nurture your current audience" advice is keeping you stuckPOINT OF THE STORYYour community doesn't want you to be more professional — they want you to be more you. Stop over-strategizing and start sharing the parts of yourself that make people say "finally, someone who gets it."GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Vix @vixmeldrew on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤VIX LINKS— Follow Vix on Instagram and Threads— Check out her website— Listen to her podcast— Join her membership, VOLUME— Join her mastermind, Sales Spice— Vix’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Morgan Roos on TiktokTIMESTAMPS00:00 Intro00:24 Meet Vix Meldrew, Community Building Queen06:04 Rapid-Fire Squirrel Brain Questions21:15 Your Community Wants More YOU (Not More Strategy)23:12 The Social Media Oversharing Scale28:10 Stop Overthinking Connection34:54 Put Down ChatGPT (It's Killing Your Conversions)38:53 Own Your Wins AND Mistakes48:48 Embarrassment Is a Choice You're Making51:45 Building It in Public: What Worked for Her Programs01:01:04 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you!In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here to give us the girly money chat we've been craving, complete with finance spreadsheets that don't make you want to cry and money management that works with your squirrel brain.TOPICS & TANGENTS— The difference between money mindset and money management— The chocolate orange obsession that transcends continents— Emilie's three-card spending system— Her controversial opinion about emergency funds— Jelly Cat and Cars collections and why we're all just big kids— How to know what "enough" money actually isPOINT OF THE STORYStop micromanaging every dollar and start managing your money like the confident business owner you are, with simple systems that work with your brain, not against it.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Emilie @emilienutley on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤EMILIE LINKS— Follow Emilie on Instagram— Check out her website— Browse her offers here— Enroll in her program Cashflow Confident— Emilie’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:26 Meet Emilie, Finance Coach & Posh Farmer02:17 Rapid-Fire Squirrel Brain Questions14:26 Be Proactive With Your Money, Not Reactive21:39 How to Split Your Money (Without 47 Different Accounts)23:12 Money Mindset VS. Money Management28:10 Should You Budget or Should You Just Make More Money?34:46 You Need a Breathing Fund40:26 Talking Shit About Profit First43:45 Money Fears & Why Comparison Is Toxic49:59 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.TOPICS & TANGENTS— The boost folder every founder needs (and why you should steal this idea)— The 70+ phone calls that built an entire brand strategy— Dating advice that made my editor Adrienne say I need a dating podcast— Why Sabah needs to start a podcast immediately— Why men steal Face Fog for football practice— Why we're never shutting the fuck up about astrology chartsPOINT OF THE STORYYou can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Sabah @sabahyaqoob on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤SABAH LINKS— Follow Sabah and Calling Beauty on Instagram— Follow her on Tiktok too— Check out her website— Her community for Muslim women navigating dating and marriage— Her product that Sara is absolutely obsessed with— Sabah’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Podcast episode: What Even Is A Quantum Leap? with Kaitlyn Kessler— Newsletter: TOC #119: So, We Got Tattoos Together— Cosmetic Executive WomenTIMESTAMPS00:00 Intro00:24 Meet Sabah, Founder of Calling Beauty04:18 Rapid-Fire Squirrel Brain Questions19:21 How to Cold Email Taylor Swift's Makeup Artist24:16 Sara's Obsession with Face Fog28:19 Makeup, Body Image, and Self-Love37:57 The Only Origin Story You'll Hear on This Podcast49:23 The 70 Phone Calls That Built a Brand58:44 The Unglamarous Side of Creating a Beauty Product01:05:09 Even Men Love Face Fog01:09:08 Fulfillment Centers, Brexit, and Shipping Costs01:17:31 The Role of PR in Brand Visibility01:21:33 Sabah's Long-Term Goals01:29:08 The Moment This Became a Dating Podcast01:39:56 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Raise your hand if you've ever said "I'll worry about investing when I have more money." Yeah, that was me too — until I met Matt!In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.TOPICS & TANGENTS— The difference between SEP IRAs and 401(k)s for business owners— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding— Why Matt always has to be the first one to hang up the phone— Protection planning for single moms and business owners who can't afford to wing it— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)POINT OF THE STORYStop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MATT LINKS— Learn more about Matt— Matt’s walkout songs: song 1 + song 2Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.CRN202803-8252118BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:25 Meet Matt, My Actual Financial Planner01:58 Rapid-Fire Squirrel Brain Questions12:12 Is Financial Planning a Rich People Thing?16:00 How Matt Helps Business Owners19:44 Your Retirement Account Options25:08 Help, I'm Bad at Saving Money!31:13 The Earlier You Start, The Better41:21 Matt's Final Money Tip42:57 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Join Shannon Vondy, a seasoned email marketer with 15 years in the game, as she demystifies email marketing. She explains why list cleaning is crucial, how open rates are less of a dealbreaker than you think, and shares her unique take on subject lines. Expect anecdotes about unexpected replies, the importance of consistency, and how to treat unsubscribes as opportunities, not disasters. Don't overthink your email strategy—let Shannon's insights guide you toward making email a vibrant part of your business!

Can we talk about how everyone's out here treating Instagram like it's rocket science?In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.TOPICS & TANGENTS— Why there's no secret Instagram formula— How to research your audience when you don't have one yet— The Mr. Potato Head approach to creating your ideal client— How to make social media easier by doing what feels natural— Recording your discovery calls for content gold mine material— Why you should stop checking your analytics 15 times before noonPOINT OF THE STORYSocial media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it.KATIE LINKS— Follow Katie Creative Co on Instagram— Check out her website— Join Katie’s group program Social Sweet Spot— Katie’s EXCELLENT About Page— Katie’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow the The Idea Haven on Instagram— Follow Alexia Degremont on InstagramTIMESTAMPS00:00 Intro00:25 Meet Katie, Social Media Strategist + Playlist Queen03:01 Rapid-Fire Squirrel Brain Questions16:42 There's No Secret Formula for Social Media21:03 3 Questions to Start Creating Your Social Media Strategy24:44 Get to Know Your Audience Like They're Your Best Friend31:23 Creating Your Ideal Client Mr. Potato Head Style41:15 Getting Specific Even If It Turns People Away50:11 Personality + Perspective = Your Entire Strategy58:51 Making Social Media Easier (It's Not That Serious)01:01:54 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You didn’t hear it from me…But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.TOPICS & TANGENTS— Why “putting people first” is a marketing non-negotiable— What athletes can teach us about mindset + consistency— James’ antidote to imposter syndrome (it involves ants)— What AI can’t do (and why trying to cut corners will cost you)— How to repurpose everything and show up more without burnout— The one piece of Showit team tea I forced James to spillPOINT OF THE STORYThe best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JAMES LINKS— Follow James and Showit on Instagram— Check out his website— James’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Click here to get one FREE month of Showit!— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Showit’s viral reel: “How we keep our meetings short”TIMESTAMPS00:00 Intro00:25 Meet James, Director of Marketing at Showit01:25 Rapid-Fire Squirrel Brain Questions06:50 Marketing Is About People First10:33 The 50 Videos in a Day Showit Experiment20:04 Stop Letting the Ants Win24:49 The Athlete Marketing Mindset35:20 Bonus Showit Tea38:48 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you’re reading this, you need SEO.And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.TOPICS & TANGENTS— Why blog posts aren’t automatically the SEO magic trick you think they are— The “SEO sandwich” every website needs— Keyword logic 101: let the phrase tell you where it goes— Why basic AI-generated blogs are a terrible idea— Contact form etiquette (and Sara’s ex’s Hollister points)— What MySpace usernames have to do with SEOPOINT OF THE STORYYou can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.GIVEAWAYThis week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MARIAH LINKS— Follow Mariah on Instagram— Check out her website— Tune in to the Curiously Guided podcast— DIY SEO Course— Use the code SEOLOVE10 for $10 off in the SEO for Designers Workshop— For even more resources click here!— Mariah’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Sara and Mariah’s Copy x SEO Masterclass— Blog post: How To Write Your Contact Page (Cuz, Yeah, It Matters)TIMESTAMPS00:00 Intro00:25 Meet Mariah Magazine, SEO Strategist02:20 The MySpace Name That Became a Brand08:16 Rapid-Fire Squirrel Brain Questions17:53 It’s Not Just About Blog Posts21:20 The Different Kinds of Search Intent25:13 Why Story-Driven Blog Posts Win at SEO30:06 The Keyword Will Tell You Where It Belongs36:36 Keywords for Your Homepage vs. Services Page38:37 Why SEO Feels So Complicated44:10 Mariah’s SEO Icks51:38 The SEO Sandwich53:01  ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

An incomplete list of things that do not make you iconic:1. Having a tragic backstory2. Treating every Instagram post like it’s a free masterclass3. Saying five different things about your business and hoping one of them sticksYou know what DOES make you iconic?Clear messaging + creative delivery.In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”TOPICS & TANGENTS— What makes a brand “iconic”— Why your messaging is probably trying to do too much— The Diet Coke copywriting masterclass you didn’t know you needed— The real reason no one’s clicking on your stuff— Storytelling vs. trauma-dumping: how to connect without oversharing— Pretending to be an influencer in the back of an Uber— What to say when you’ve never personally struggled with what you teachPOINT OF THE STORYTo be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ABBIE LINKS— Follow Abbie on Instagram— Check out her website— Listen to The Industry Icon Podcast— Abbie’s walkout song— Abbie’s Diet Coke reelBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Book: Manifest: 7 Steps to Living Your Best Life— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?— Workshop: I’m Cool, But My About Page Isn’tTIMESTAMPS00:00 Intro00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur01:14 Rapid-Fire Squirrel Brain Questions18:28 Messaging 101: Say Less (But Say It Better)24:12 Why Telling Your Story Is the Best SEO Strategy30:40 What If You’ve Never Struggled With What You Teach?34:04 Your Dream Ted Talk: Where to Start with Messaging40:07 The Kind of Niching that Works44:32 Being Creative With Your Content54:50 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription