Point Of The Story

Can we talk about how everyone's out here treating Instagram like it's rocket science?In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.TOPICS & TANGENTS— Why there's no secret Instagram formula— How to research your audience when you don't have one yet— The Mr. Potato Head approach to creating your ideal client— How to make social media easier by doing what feels natural— Recording your discovery calls for content gold mine material— Why you should stop checking your analytics 15 times before noonPOINT OF THE STORYSocial media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it.KATIE LINKS— Follow Katie Creative Co on Instagram— Check out her website— Join Katie’s group program Social Sweet Spot— Katie’s EXCELLENT About Page— Katie’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow the The Idea Haven on Instagram— Follow Alexia Degremont on InstagramTIMESTAMPS00:00 Intro00:25 Meet Katie, Social Media Strategist + Playlist Queen03:01 Rapid-Fire Squirrel Brain Questions16:42 There's No Secret Formula for Social Media21:03 3 Questions to Start Creating Your Social Media Strategy24:44 Get to Know Your Audience Like They're Your Best Friend31:23 Creating Your Ideal Client Mr. Potato Head Style41:15 Getting Specific Even If It Turns People Away50:11 Personality + Perspective = Your Entire Strategy58:51 Making Social Media Easier (It's Not That Serious)01:01:54 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You didn’t hear it from me…But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.TOPICS & TANGENTS— Why “putting people first” is a marketing non-negotiable— What athletes can teach us about mindset + consistency— James’ antidote to imposter syndrome (it involves ants)— What AI can’t do (and why trying to cut corners will cost you)— How to repurpose everything and show up more without burnout— The one piece of Showit team tea I forced James to spillPOINT OF THE STORYThe best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JAMES LINKS— Follow James and Showit on Instagram— Check out his website— James’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Click here to get one FREE month of Showit!— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Showit’s viral reel: “How we keep our meetings short”TIMESTAMPS00:00 Intro00:25 Meet James, Director of Marketing at Showit01:25 Rapid-Fire Squirrel Brain Questions06:50 Marketing Is About People First10:33 The 50 Videos in a Day Showit Experiment20:04 Stop Letting the Ants Win24:49 The Athlete Marketing Mindset35:20 Bonus Showit Tea38:48 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you’re reading this, you need SEO.And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.TOPICS & TANGENTS— Why blog posts aren’t automatically the SEO magic trick you think they are— The “SEO sandwich” every website needs— Keyword logic 101: let the phrase tell you where it goes— Why basic AI-generated blogs are a terrible idea— Contact form etiquette (and Sara’s ex’s Hollister points)— What MySpace usernames have to do with SEOPOINT OF THE STORYYou can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.GIVEAWAYThis week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MARIAH LINKS— Follow Mariah on Instagram— Check out her website— Tune in to the Curiously Guided podcast— DIY SEO Course— Use the code SEOLOVE10 for $10 off in the SEO for Designers Workshop— For even more resources click here!— Mariah’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Sara and Mariah’s Copy x SEO Masterclass— Blog post: How To Write Your Contact Page (Cuz, Yeah, It Matters)TIMESTAMPS00:00 Intro00:25 Meet Mariah Magazine, SEO Strategist02:20 The MySpace Name That Became a Brand08:16 Rapid-Fire Squirrel Brain Questions17:53 It’s Not Just About Blog Posts21:20 The Different Kinds of Search Intent25:13 Why Story-Driven Blog Posts Win at SEO30:06 The Keyword Will Tell You Where It Belongs36:36 Keywords for Your Homepage vs. Services Page38:37 Why SEO Feels So Complicated44:10 Mariah’s SEO Icks51:38 The SEO Sandwich53:01  ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

An incomplete list of things that do not make you iconic:1. Having a tragic backstory2. Treating every Instagram post like it’s a free masterclass3. Saying five different things about your business and hoping one of them sticksYou know what DOES make you iconic?Clear messaging + creative delivery.In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”TOPICS & TANGENTS— What makes a brand “iconic”— Why your messaging is probably trying to do too much— The Diet Coke copywriting masterclass you didn’t know you needed— The real reason no one’s clicking on your stuff— Storytelling vs. trauma-dumping: how to connect without oversharing— Pretending to be an influencer in the back of an Uber— What to say when you’ve never personally struggled with what you teachPOINT OF THE STORYTo be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ABBIE LINKS— Follow Abbie on Instagram— Check out her website— Listen to The Industry Icon Podcast— Abbie’s walkout song— Abbie’s Diet Coke reelBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Book: Manifest: 7 Steps to Living Your Best Life— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?— Workshop: I’m Cool, But My About Page Isn’tTIMESTAMPS00:00 Intro00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur01:14 Rapid-Fire Squirrel Brain Questions18:28 Messaging 101: Say Less (But Say It Better)24:12 Why Telling Your Story Is the Best SEO Strategy30:40 What If You’ve Never Struggled With What You Teach?34:04 Your Dream Ted Talk: Where to Start with Messaging40:07 The Kind of Niching that Works44:32 Being Creative With Your Content54:50 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.TOPICS & TANGENTS— The difference between case studies and testimonials— What a case study collection system is and why you probably need one— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)— Why your onboarding form might be your biggest missed opportunity— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)POINT OF THE STORYSocial proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JOCELYN LINKS— Follow Jocelyn on Instagram and Threads— Check out her website— Take Jocelyn’s free micro-class— Join Jocelyn’s program Best Seller— Jocelyn’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:22 Meet Jocelyn, the Case Study Queen02:52 Rapid-Fire Squirrel Brain Questions18:19 Why Social Proof Isn’t Converting23:25 Where to Use Case Studies in Your Marketing28:43 Using Stories to Attract (Not Just Sell)31:11 What Is a Case Study Collection System?49:46 Key Questions for Effective Case Studies53:54 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms.Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.)Alli is here to walk us through WTF a loan officer actually does, how the home buying process works, and what you need to know if you’re self-employed and still want your white-picket-fence moment.TOPICS & TANGENTS— Why buying a house as a self-employed girly is not as scary as TikTok makes it sound— The crucial thing you need to tell your accountant before you even start stalking Zillow— Why your rent vibes do not translate to mortgage vibes— How not to accidentally kill your pre-approval status while you're in limbo— Our unhinged homebuying stories: bullying, bad math, and a Cape Cod side questPOINT OF THE STORYFind a house you can afford, live your life in, and not cry every time a bill shows up. That’s the dream.ALLI LINKS— Follow Alli on Instagram here and here— Subscribe to her newsletter to for home-buying tips— Alli’s walkout songs: song 1, song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Bookkeepers: Peach Perfect Financials, Madison Dearly, Coyne Bookkeeping— Sara’s high-yield savings account— Annual Credit Report websiteTIMESTAMPS00:00 Intro00:26 Meet Allie, the First-Time Homebuyer Whisperer03:26 Rapid-Fire Squirrel Brain Questions18:27 What Even Is a Loan Officer?22:42 Buying a House as a Self-Employed Squirrel29:18 The Homebuying Process, Step-by-Step41:01 Our Homebuying Stories54:14 How Equity Works (and Why You Should Care)57:55 Debt, Credit, and Other Capitalist Nonsense You Still Have to Deal With01:05:46 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.But turns out… she was!Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!TOPICS & TANGENTS— Why your content is taking too long to make— Gemma’s 15-minute strategy for showing up consistently on social media— The “stories, skills, symptoms, shifting objections” content system and how to use it— The ADHD struggle of putting laundry in but never taking it out— Why motherhood doesn’t have to be your only source of fulfillment— How to grow an Instagram account from zero with no welcome postPOINT OF THE STORYYou don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤GEMMA LINKS— Follow Gemma on Instagram— Check out her website— Follow her on Substack— Get Gemma’s prompts in your inbox— Get her FREE Caption Creator— Get her 15-Minute Growth Guide— Gemma’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The girl who talks to her baby on TiktokTIMESTAMPS00:00 Intro00:24 Meet Gemma, the Cozy Strategy Queen01:41 Rapid-Fire Squirrel Brain Questions18:57 The 15-Minute Social Media Strategy26:12 Why Your Captions Take Forever28:29 The Only Planning System You Need34:28 "Expert" Social Media Advice That Makes Gemma Cringe38:51 How to Not Hate Social Media45:01 What to Post and How Often52:40 Starting From Zero: Gemma's 3-Step Plan55:17 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”(I’ll go first. It was last month.)This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!TOPICS & TANGENTS— What “campaign thinking” actually means and how it can chill out your business— The tragic ADHD guilt of forgetting your kid's snack request— What to do about the very real urge to avoid your own launches— Kelsey’s 3-step warm-up strategy for cold audiences— Our Myspace song eras and why we all peaked with profile music— The reason your past launches might’ve flopped— The underrated power of building in publicPOINT OF THE STORYYou don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KELSEY LINKS— Follow Kelsey on Instagram— Check out her website— Kelsey’s famous progam Launch Your Own Way— Listen to her private podcast The Warm Up— Kelsey’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Mentioned by Kelsey: Michelle @byhellolemon and Alyssa @atnndesignTIMESTAMPS00:00 Intro00:25 Meet Kelsey, the Squiggly Launch Queen02:09 Rapid-Fire Squirrel Brain Questions19:47 Campaign Thinking 10122:52 The Inaction Problem No One Wants to Admit30:21 How to Warm Up a Cold Audience39:07 Can You Just Copy-Paste a Launch That Worked?51:11 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website.That’s just a Tuesday in the life of Sarah Kleist.She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most organized Notion girlie you’ve ever met.In this episode, we’re talking all about living a double life as a multi-passionate human, why “simple” websites aren’t always the move, and how to make a template look like a million bucks. Plus, we share the behind-the-scenes of what it’s like to collaborate on all the dreamy copy/design projects we’ve done together (and why we absolutely refuse to share a contract system. Ever.).TOPICS & TANGENTS— Why template websites aren’t a cop-out (and how to make them look custom!)— The very specific power of red leather pants and a good walkout song— Why you need more website pages than you think— The Notion obsession that will either inspire you or make your brain short-circuit— A highly emotional tangent about seltzer, energy drinks, and being short in real life— A mini lesson on the real difference between being outgoing and being an extrovert— The exact moment we went from TikTok mutuals to real-life besties— How our copy/design collabs actually workPOINT OF THE STORYA solid website template and smart UX will take you far. (A fresh Notion hub wouldn’t hurt either.)GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Sarah Kleist @kleistcreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KLEIST LINKS— Follow Kleist on Instagram— Check out her obviously kickass website— Download Kleist’s viral freebie: The To-Done List— BTL Copy x Kleist Creative - hire us together!— Kleist’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The book that inspired Kleist to reach out to me and the group we both joined as a result— What I asked you to search up on TikTok— Websites mentioned: Madden Made Events (designed with the Manhattan template by Tonic Site Shop), The Legalzine, Kat Wolff Creates, Frances House, Ashley Flowers, Monocle Productions, Katherine MarchandTIMESTAMPS00:00 Intro00:23 Meet Sarah Kleist, The Best Showit Website Designer06:03 Rapid-Fire Squirrel Brain Questions18:02 The Truth About Templates, UX, and Doing Too Much22:57 The To-Done List and Tracking Your Entire Life28:17 What It’s Like to Work with Sarah + Sara38:32 Favorite Projects We’ve Done Together42:31 What We’re Actually Like in Real Life48:21 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here?”Same.So in this episode, I brought in the one person I trust to de-mystify the energetic, the esoteric, the whole woo of it all and make it actually make sense.Today’s guest is my best friend once removed (we made it official mid-recording), Kaitlyn Kessler. She’s an energetics and business coach who helps high-achieving visionaries trust themselves more deeply, pivot with purpose, and create success that doesn’t feel like a cortisol-inducing hellstorm.We talk about why self-trust is the real secret to momentum, how “quantum leaps” actually happen, and why rest might just be the most rebellious thing you can do.TOPICS & TANGENTS— Why quantum leaps don’t happen overnight (even if the internet says you can make $3K while getting your hair done— How to build actual self-trust and stop lying to yourself about going to the gym at 5 AM— Kaitlyn’s best advice for the woo-curious— A deeply important tangent about plane strangers trauma dumping and squirrels holding mushrooms— Why “I’m hot no matter what” is a valid business mindset— What in the world is “energetics” anyways?POINT OF THE STORYQuantum leaps are made in the micro moments, when you trust yourself enough to show up differently.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Kaitlyn @kaitlynskessler on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KAITLYN LINKS— Follow Kaitlyn on Instagram— Check out Kaitlyn’s website— Listen to Spacious Podcast— Follow Kaitlyn on Substack— Kaitlyn’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.TIMESTAMPS00:00 Intro00:29 Meet Kaitlyn Kessler, Energetics Coach and Best Friend Once Removed03:10 Rapid-Fire Squirrel Brain Questions15:49 Self-Trust is Everything23:03 When Shoulds and Have-To’s Are Running the Show28:16 Rest as Rebellion and Fuck the Man31:49 What Even Is a Quantum Leap?38:05 What Energetics Have to Do With Business Strategy43:20 Did Anyone Say “Journal Prompts”?!?48:57 Woo-Curious? Let’s Talk About It54:23 Closing Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription