Point Of The Story

Dive into the world of website creation as a passionate creator unveils her ambitious 70-page site! Discover the reasoning behind the relaunch of a perfectly good website, and learn essential tips on DIYing your own copy. Uncover the various page categories, from core offerings to hidden backside gems that enhance user experience. Delve into strategies like keyword research, social proof, and effective audience engagement. It's a treasure trove of insights for anyone looking to level up their online presence!

Chelsea Riffe, a podcast strategist and pitching expert, dives into the art of 'orbit jumping,' explaining how to borrow audiences for greater visibility. She discusses the common pitfalls of poor pitches and shares her three essentials for crafting the perfect pitch. Chelsea emphasizes that pitching isn't just for business—it's a vital skill for everyday scenarios like negotiations and dating. With stories of successful asks, including a savvy apartment deal in Cape Town, Chelsea's insights will make you rethink your approach to getting 'yes' in all areas of life.

When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built.This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of how I make about $400k a year in my business.I'm walking you through every single way I make money — the services that account for half my income, the brand new $31/month subscription I just launched, and all the stuff I barely mention but still brings in cash.TOPICS & TANGENTS— The 11 income streams: services, programs, courses, workshops, templates, digital products, subscriptions, newsletter sponsorships, podcast sponsorships, affiliate income, and Substack— How website copywriting services make up 50% of my income (and why I rarely talk about them)— Why my OBM Claire nearly fainted when she saw the price of my new offer— The difference between a $7,900 website and a $30,000 website project— Success Story: my most prized possession and signature group mentorship program— Site Series Sprint and why it's the most comprehensive website copywriting course on the internet (I said what I said)— How newsletter sponsorships accidentally popped off— The Back To December pop punk cover I'm obsessed with (but you'll have to stick around until the bloopers for that one!)POINT OF THE STORYThere are a million different ways to make money in your business, and it's not girl boss to talk about your success. If someone thinks you're annoying for confidently discussing your income, they're not cooler than you — they're just not satisfied with their own life. Nobody cooler than you ever made fun of you. Remember that!GIVEAWAYLeave a review for the podcast and DM it to me at @btlcopy for a chance to win a 30-minute one-on-one strategy call with me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Chelsea Riffe, Mariah Magazine, Claire French, Tori Sprankel— The $30,000 website— Use code BTLCOPY at Tonic Site Shop and Eldest Daughter Studio— Check out my services, Success Story (group mentorship for copywriters), Site Series Sprint (website copywriting course), my website copywriting template, and all other resources in my shop!TIMESTAMPS00:00 Welcome to Point of the Story 2.0!02:18 Ripping Off the Girl Boss Band-Aid07:23 Income Stream #1: Services16:57 Income Stream #2: Programs20:22 Income Stream #3: Courses23:27 Income Stream #4: Workshops26:36 Income Stream #5: Templates29:09 Income Stream #6: Digital Products30:52 Income Stream #7: Story Subscription Swipe File (Brand New Membership!)34:49 Income Streams #8 & #9: Newsletter & Podcast Sponsorships35:14 Income Stream #10: Affiliate Income37:23 Income Stream #11: Millionaire Moment on Substack38:34 Point of the StoryThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.TOPICS & TANGENTS— My gift card birthday system for December babies— My friend who thought "walkout song" meant funeral music— Why people are nosy as fuck and DO want to hear what you had for breakfast— My journey rating every chai latte on Cape Cod— The upcoming Season 3 guest lineup that's absolutely stackedPOINT OF THE STORYPeople want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!GIVEAWAYThis podcast episode features my first very ad, and, of course, it’s for a giveaway!If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:1. Rate this podcast2. Leave me a review on Apple Podcasts3. Comment what you love about the podcast on SpotifySend me evidence in Instagram DMs @btlcopyLove you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”TIMESTAMPS00:00 Intro04:45 What's Your Nut?25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?27:36 If Your Life Had a Warning Label, What Would It Say30:52 What’s Something You Would Win an Olympic Gold Medal In?33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?36:48 If You Had a Walkout Song, What Would It Be?41:24 ClosingThis episode was edited by Adrienne Cruz.

The most requested guest FINALLY makes his debut!That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.This might be the shortest and most chaotic episode in Point of the Story history, forever and always.TOPICS & TANGENTS— Candy, candy, and more candy— TOYYYYYYYSSSS!!!!— Why 304 + 568 is apparently advanced mathematics— Wesley’s life goals— Live popcorn ASMR nobody orderedPOINT OF THE STORYWesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.TOPICS & TANGENTS— Pattern interruption and why your brain loves surprises— How to hook people in the first 60 seconds of your episode— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday— Why editing your podcast doesn't make it less authentic— Adrienne not being able to find her mirror neurons— Episode titles that actually make people click— Adrienne audits her clients’ podcasts— Season three planning happening live on the podcastPOINT OF THE STORYMarketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ADRIENNE LINKS— Follow Adrienne on Instagram and Threads— Check out her website and services— Subscribe to her newsletter Sounds Like Brunch— Adrienne’s walkout songs: girly pop option + emo optionBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS (all podcasts, of course!)— 6 Degrees of Cats— Good Hang with Amy Poehler— The Freak Show— Modern Agent Marketing GirlsTIMESTAMPS00:00 Intro00:23 Meet Adrienne, My Podcast Manager!08:02 Rapid-Fire Squirrel Brain Questions20:19 Marketing Can't Make People Love Your Show26:02 Why Your Brain Loooves Being Surprised30:14 Your Listeners Should Want to Hang Out With You40:29 Mirror Neurons and Why Enthusiasm Is Contagious42:41 Keeping People on the Edge of Their Seats48:19 Vulnerability Without Trauma-Dumping Your Audience52:52 Honoring the Squirrel Brain (Why Editing Matters)57:49 What to Do Outside Your Episodes to Keep People Listening01:05:20 Point of the Story Season Three Planning Session01:08:48 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!TOPICS & TANGENTS— Five-figure credit card debt and why shame-posting about it on Substack was the right move — Rebecca Black's gay icon era— Nine grids that work for Instagram— Price transparency and why hiding your rates is helping no one— The Content Constellation offer that sold out in 8 hoursPOINT OF THE STORYYou can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KP LINKS— Follow KP on Instagram— Check out their website— Subscribe to their Substack— Listen to them in the Twelfth House podcast— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)— KP’s walkout songs: cool kid option + the real choiceBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Savannah BananasTIMESTAMPS00:00 Intro00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast01:32 Rapid-Fire Squirrel Brain Questions29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)32:04 How to Stop Posting on Instagram By Creating a 9 Grid41:19 Content Constellation: The Offer that Sold Out in 8 Hours51:59 Savannah Bananas Baseball Discourse55:33 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

3 things that happened when I cornered a bookkeeper at a conference:1. I almost choked to death2. I realized I should learn how to perform the Heimlich maneuver3. I found out that S-Corps are much more complicated than they seemIn this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.TOPICS & TANGENTS— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)— My obsession with Queen Latifah and how I named my Roomba after her— Business expenses that'll get you audited vs. ones that actually count— Why Madison wants to set QuickBooks on fire (we support this energy)— The tea on Intuit and why Madison despises them— Baby steps to bookkeeping that won't make you want to cryPOINT OF THE STORYThe best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MADISON LINKS— Follow Madison on Instagram and Threads— Check out her website— Subscribe to her newsletter— Subscribe to her Youtube channel— Join her Monthly Bookkeeping Club— Check out her services and resources— Madison’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life03:27 Rapid-Fire Squirrel Brain Questions15:37 The S-Corp Reality Check You Need to Hear24:53 A Bookkeeping Crash Course30:31 The IRS Doesn't Care About Your Brand Shoot Blazer39:13 Madison's Rant on Intuit41:42 Baby Steps to Better Bookkeeping44:17 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way). We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.TOPICS & TANGENTS— The "oh shit" cycle of back taxes (and how to break it)— Why your team members are probably employees, not contractors— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva— How to automate your tax savings so your ADHD brain doesn't forget— Business insurance, trademarks, and other things that'll save your assPOINT OF THE STORYYour business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.GIVEAWAY Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me! AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤BRADEN LINKS— Follow Braden on Instagram and Threads— Check out his website— Check out his podcast Unf*ck Your Biz— Join his signature group coaching program to get your legal and tax shit in order— Join his membership The Contract Club — Check out his trademark services— Read his book — Braden’s walkout songs: song 1, song 2, song 3BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Le Creuset Cosmos Braiser TIMESTAMPS00:00 Intro00:24 Meet Braden from Not Avg Law01:24 Rapid-Fire Squirrel Brain Questions11:54 You Need a Separate Business Account12:36 His Offer Suite and Team Structure16:18 Employees vs. Contractors (And Why You're Probably Wrong)20:45 The 3 Ways to Scale Your Business23:48 Steps to Unfuck Your Biz38:21 ClosingThis episode was edited by Adrienne Cruz. Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Tori Sprankel, a brand and website designer known for elevating "cool moms" and founder of Eldest Daughter Studio, shares her insights on personal branding. She challenges the notion that businesses need logos, emphasizing the power of consistent visual identity instead. Tori discusses essential branding elements for social media and the concept of micro-storytelling to connect with audiences. They dive into the importance of Instagram-first strategies and how simplicity can enhance brand presence.