Everything You Want to Know About Email Marketing with Shannon Vondy

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Jun 5, 2025

Join Shannon Vondy, a seasoned email marketer with 15 years in the game, as she demystifies email marketing. She explains why list cleaning is crucial, how open rates are less of a dealbreaker than you think, and shares her unique take on subject lines. Expect anecdotes about unexpected replies, the importance of consistency, and how to treat unsubscribes as opportunities, not disasters. Don't overthink your email strategy—let Shannon's insights guide you toward making email a vibrant part of your business!

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INSIGHT

Email Marketing Actually Works

Email actually works and deserves more than one-shot tests before you judge it.
Consistent sending builds top-of-mind familiarity even when people don't open every message.

ADVICE

Run An Annual List Cleanse

Clean your email list at least once a year and sooner after fast list growth.
Removing inactive subscribers restores open rates and improves deliverability.

INSIGHT

Inactive Subscribers Damage Deliverability

Keeping uninterested people on your list hurts your sender reputation and deliverability.
Algorithms may start treating your emails as spam if engagement drops over time.

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You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there!

In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid to ask. So deep in fact that this episode feels more like a whole ass masterclass than a podcast episode!

Shannon's been doing this for 15 years (10 of which she spent avoiding email like the plague, so she gets it), and she's here to tell you the truth: email works. Period. End of story. Stop giving it one chance and then deciding it's broken.

TOPICS & TANGENTS

— List cleaning 101: why keeping people who don't want to be there is actually hurting you

— Open rates, click rates, and why 20% isn't the failure you think it is

— The dating story that became a newsletter (featuring two hot girls in gray on computers)

— Domain verification and why you should reconsider an email address like sarah@gmail.com

— Why your subject lines don't need to be Shakespearean masterpieces

— The woman who replied "what is this, the streets?" to Sara's email

— Why chasing people down the street when they unsubscribe is not a business strategy

POINT OF THE STORY

Email marketing doesn’t have to be that complicated, and your open rates aren't a reflection of your worth as a human. Stop overthinking it, start being consistent, and remember — the people who unsubscribe weren't going to buy from you anyway.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Shannon @mrs.vondy on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SHANNON LINKS

— Follow Shannon on Instagram

— Check out her website

— Clean out your email list with The Email List Detox

— Join her membership, The Email Club

— Check out all her resources and offers here

— Shannon’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

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— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.