Point Of The Story

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…This episode is about to save you from yourself.Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).TOPICS & TANGENTS— How Katie is never on social media because she's always Bricked— Why your business name doesn't need to say everything at once— Personal brand vs. business name— Why crowdsourcing name opinions guarantees mediocrity— Why Chick-fil-A is objectively a bad name but we don't question it— The church sign that was so confusing Katie couldn't even Google it— The free association naming exercise— Service names: when to go clear vs. cleverPOINT OF THE STORYYour name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤KATIE LINKS— Follow Katie on Instagram and Threads— Check out her website— Grab her freebie, Name Drop— Get her custom GPT, Name-O-Matic— Subscribe to her newsletter, dot. dot. dot.— Browse her naming services— Blog post: Deciding on your Naming Criteria— Katie’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich)This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Consciously Cait, a fertility awareness educator, shares invaluable insights about understanding menstrual cycles. She dispels myths about periods being the cycle's main event and discusses the nuances of PMDD versus PMS. Cait provides practical tips for each cycle phase, including dietary needs during the luteal phase and how to align your business activities with your energy levels. Listeners learn effective tracking methods and the significance of cervical mucus, ensuring they can work harmoniously with their bodies.

In this engaging discussion, Fran from The Passions Collective, a client experience architect and Notion specialist, shares her insights on creating a supportive client experience. She emphasizes the importance of aligning systems with your unique brain and avoiding the trap of excessive automation. Fran advises testing platforms to find what truly works and reveals how too-polished welcome guides can complicate rather than clarify. Ultimately, she champions simplifying processes for a more enjoyable business experience that also benefits clients.

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.TOPICS & TANGENTS— What actually happens when you don't fuel your ADHD brain— Why hyper-focus kills your hunger cues (and what to do about it)— Protein, carbs, fats, and fiber, and what they actually do for you— Why you crave a sweet treat after every meal— Why your kid suddenly hates mac and cheesePOINT OF THE STORYIf you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CLAIRE LINKS— Follow Claire on Instagram and Threads— Check out her website— Check out her meal subscription, the Pretty Plates Club— Subscribe to her newsletter— Claire’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Violet Witchel’s Dense Bean Salad— Simple Beef Pasta SkilletThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

In this engaging conversation, Maia Benaim, a writer and mentor known for her work in empowering women in business, discusses the power of nervous system capacity. She explains how we're often held back by our hidden agendas and the importance of stability in achieving our goals. Maia shares insights on how our beliefs shape our perceptions and even discusses quirky personal stories, like her past hoarding of Korean face masks. Finally, she emphasizes the need to embody the version of ourselves that can attract more abundance and success.

Me if one more person asks whether or not they should put their pricing on their site:🧍‍♀️➡️🚪➡️🌱😵(You’ll understand that emoji sequence when you listen!)Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!TOPICS & TANGENTS— Why you’re afraid of repelling people who can't afford you— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere— Why not including pricing makes you look like you started your business yesterday— The fuck-ass-man theory of client selection— Wedding vendors… we need to talk!— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"— How to display pricing even if you're scaredPOINT OF THE STORYPut your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— My reel of me lying face down on the grass and the inspiration behind it— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian MinterTIMESTAMPS00:00 The Question That Rage Baits Me Every Single Day04:49 Primary Reason to Include Pricing: Pre-Qualifying10:21 The Fuck-Ass Man Theory of Client Selection13:13 Eliminating Pricing Debates And Making Future Clients Happy19:25 Debunking All Your Objections!26:26 Point of the StoryThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Nicole Marguerite Gray, a digital reputation strategist, brings her expertise to the table, convincing us why LinkedIn deserves a second look. She shares tips on transforming your profile into a sales page and discusses the effectiveness of the 11-touch rule for visibility. Nicole argues that a strong LinkedIn can even replace a website. With strategies for crafting compelling headlines and banners, she helps us reimagine what posting looks like on this platform. Get ready to embrace LinkedIn with confidence and creativity!

Dive into the world of website creation as a passionate creator unveils her ambitious 70-page site! Discover the reasoning behind the relaunch of a perfectly good website, and learn essential tips on DIYing your own copy. Uncover the various page categories, from core offerings to hidden backside gems that enhance user experience. Delve into strategies like keyword research, social proof, and effective audience engagement. It's a treasure trove of insights for anyone looking to level up their online presence!

Chelsea Riffe, a podcast strategist and pitching expert, dives into the art of 'orbit jumping,' explaining how to borrow audiences for greater visibility. She discusses the common pitfalls of poor pitches and shares her three essentials for crafting the perfect pitch. Chelsea emphasizes that pitching isn't just for business—it's a vital skill for everyday scenarios like negotiations and dating. With stories of successful asks, including a savvy apartment deal in Cape Town, Chelsea's insights will make you rethink your approach to getting 'yes' in all areas of life.

When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built.This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of how I make about $400k a year in my business.I'm walking you through every single way I make money — the services that account for half my income, the brand new $31/month subscription I just launched, and all the stuff I barely mention but still brings in cash.TOPICS & TANGENTS— The 11 income streams: services, programs, courses, workshops, templates, digital products, subscriptions, newsletter sponsorships, podcast sponsorships, affiliate income, and Substack— How website copywriting services make up 50% of my income (and why I rarely talk about them)— Why my OBM Claire nearly fainted when she saw the price of my new offer— The difference between a $7,900 website and a $30,000 website project— Success Story: my most prized possession and signature group mentorship program— Site Series Sprint and why it's the most comprehensive website copywriting course on the internet (I said what I said)— How newsletter sponsorships accidentally popped off— The Back To December pop punk cover I'm obsessed with (but you'll have to stick around until the bloopers for that one!)POINT OF THE STORYThere are a million different ways to make money in your business, and it's not girl boss to talk about your success. If someone thinks you're annoying for confidently discussing your income, they're not cooler than you — they're just not satisfied with their own life. Nobody cooler than you ever made fun of you. Remember that!GIVEAWAYLeave a review for the podcast and DM it to me at @btlcopy for a chance to win a 30-minute one-on-one strategy call with me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Chelsea Riffe, Mariah Magazine, Claire French, Tori Sprankel— The $30,000 website— Use code BTLCOPY at Tonic Site Shop and Eldest Daughter Studio— Check out my services, Success Story (group mentorship for copywriters), Site Series Sprint (website copywriting course), my website copywriting template, and all other resources in my shop!TIMESTAMPS00:00 Welcome to Point of the Story 2.0!02:18 Ripping Off the Girl Boss Band-Aid07:23 Income Stream #1: Services16:57 Income Stream #2: Programs20:22 Income Stream #3: Courses23:27 Income Stream #4: Workshops26:36 Income Stream #5: Templates29:09 Income Stream #6: Digital Products30:52 Income Stream #7: Story Subscription Swipe File (Brand New Membership!)34:49 Income Streams #8 & #9: Newsletter & Podcast Sponsorships35:14 Income Stream #10: Affiliate Income37:23 Income Stream #11: Millionaire Moment on Substack38:34 Point of the StoryThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription