Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books
Feb 16, 2022 • 40min
ESPN vs Fox Sports | Fox Strikes Back | 4
In the intense sports broadcasting battleground of 2005, ESPN's new programming chief John Skipper is on a mission to secure broadcasting supremacy. Meanwhile, Fox Sports faces struggles as it attempts to launch its own 24-hour national sports network. The rivalry heats up with strategic shifts from both sides, as Fox seeks innovative programming to attract viewers. As ESPN and NBC vie for major event rights, the competitive landscape becomes increasingly complex, highlighting the fierce clash between these two giants in sports media.
Feb 9, 2022 • 38min
ESPN vs Fox Sports | Best in Show | 3
As the 1990s close, ESPN races to fend off emerging rival Fox Sports, whose aggressive strategies aim to capture the cable sports market. The rivalry heats up with bold bids for NFL rights and innovative broadcasting techniques, like the virtual first down line that changes viewer experience. ESPN's programming revolution, spurred by hits like 'Pardon the Interruption,' reflects their battle for ratings. Meanwhile, Fox navigates its own challenges with regional networks, unfolding a dramatic saga in the world of sports broadcasting.
Feb 2, 2022 • 37min
ESPN vs Fox Sports | Aussie Rules Football | 2
In the early 90s, Rupert Murdoch's Fox Network aims to disrupt American TV by acquiring NFL broadcasting rights, challenging ESPN's dominance. A pivotal lunch meeting unveils innovations like virtual billboards, hinting at the future of sports viewing. The mid-90s brings intense rivalry, as both networks employ aggressive strategies and technological advancements. Disney's acquisition of ABC throws a new twist into the competition, raising stakes for both giants during a transformative time in sports broadcasting.
Jan 26, 2022 • 43min
ESPN vs Fox Sports | First Down | 1
Dive into the late 1970s as Bill Rasmussen dreams of a cable sports network with no resources. Tensions soar when two ESPN salesmen gear up for a life-changing debate, battling nerves and a town's dark history. Discover how ESPN defied all odds to become a 24-hour sports channel amidst fierce competition, financial struggles, and strategic negotiations. Experience the chaos and ambition behind ESPN's groundbreaking launch that reshaped sports broadcasting forever.
Jan 19, 2022 • 25min
Encore: Hershey's vs Mars | Global Chocolate Domination | 6
In a thrilling twist, Hershey faces a potential takeover, igniting a community's fight to preserve its chocolate legacy. Meanwhile, Mars is determined to become the top candy king, adding pressure on Hershey to expand globally. The battle for Cadbury intensifies with Hershey making a bold counter-offer against Kraft. As Halloween approaches, the candy giants clash over marketing strategies and market dominance. Will Hershey secure its future, or will Mars triumph in the global chocolate arena?
Jan 12, 2022 • 24min
Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5
In the late 1970s, Mars reigns as the top candy maker, but Hershey is ready to stage a comeback. Fueled by a desire to outshine Mars, Hershey focuses on innovation and emotional connections to its community. The competition heats up as Hershey finds a golden opportunity in Hollywood, leading to the success of Reese's Pieces. With both companies battling fiercely for market dominance, the candy landscape is forever changed. This rivalry is about more than just candy—it's a fight for identity and legacy.
Jan 5, 2022 • 25min
Encore: Hershey's vs Mars | Mars Attacks! | 4
In 1965, Hershey faces a formidable competitor as Forrest Mars enters the chocolate market with Snickers and M&M’s. The traditional Hershey, unaccustomed to marketing, struggles with internal doubts while trying to catch up. Meanwhile, the establishment of a new marketing department creates tension over innovative strategies. As negotiations for Kit Kat unfold, economic shifts tip the scales, challenging Hershey's dominance and igniting an all-out battle for America's candy throne.
Dec 29, 2021 • 26min
Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3
In the 1940s, Forrest Mars plans to revolutionize the candy industry with a bold idea that could rival Hershey. As Mars seeks to launch M&Ms amidst wartime, Hershey grapples with the loss of founder Milton Hershey and missed opportunities. Contrasting fortunes unfold in the candy landscape, with M&M's innovation clashing against Hershey's missteps. The rivalry intensifies as family dynamics come into play and strategic acquisitions shift the balance. Don't miss the gripping tale of survival that threads through this candy-coated saga!
Dec 27, 2021 • 24min
Encore: Hershey's vs Mars | Blast Off | 2
In 1923, Hershey reigns supreme in the candy industry with its iconic bars, but a family reunion at a Chicago diner sparks the rise of Mars. Tensions brew between father and son as they innovate and compete, leading to the creation of the Milky Way bar. The podcast explores the fierce rivalry, marketing battles, and adaptations both companies undertake during the Great Depression. Forrest Mars transforms from factory worker to candy magnate, igniting a sweet struggle that changes the landscape of chocolate forever.
Dec 22, 2021 • 28min
Encore: Hershey's vs Mars | Chocolate Town | 1
In 1886, Milton Hershey battles financial hardships while trying to resurrect his candy business. A pivotal visit shifts his fortunes, and he begins to unveil the magic of milk chocolate. As he navigates the sweet, yet challenging world of confectionery, Hershey's perseverance leads to the birth of his chocolate empire. Meanwhile, the rivalry with Frank Mars sparks a competitive edge in the industry, blending friendship with fierce competition. Plus, insights on self-care in entrepreneurship add an intriguing twist to the sweet saga.
