Business Wars Encore: Diet Wars | Losing Streak | 4
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Apr 12, 2023 In the battle of weight loss strategies, the 2010s see a surge in calorie-counting apps as Weight Watchers faces mounting challenges. The company grapples with how to evolve while staying true to its dieters. Oprah's connection with WW adds depth to the discussion about dieting versus holistic wellness. The narrative unveils the shift from traditional dieting to a broader emphasis on fitness and well-being, while Noom's rise highlights changing consumer attitudes amid a backlash against conventional diet culture.
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Nutrisystem's Freebie Problem
- Nutrisystem's CEO, Dawn Zier, inherited a company with declining sales.
- She discovered unprofitable freebies were masking the issue and promptly ended them.
Shifting Consumer Preferences
- The diet industry's traditional vanity-driven marketing was losing its effectiveness.
- People increasingly sought self-directed weight loss, forcing companies to adapt.
Food as Addiction
- Ad execs at Wieden+Kennedy explored the emotional relationship with food, likening it to addiction.
- They emphasized the difficulty of weight loss and societal pressures around food.