The Rebranding of Weight Watchers: A Shift to WW

It's the 2010s and the weight-loss industry's battling intensifying headwinds. Calorie-counting smartphone apps are attracting millions of users and the diet backlash is getting louder by the day.

As the pressure mounts, Weight Watchers realizes it needs to move with the times and reinvent itself. But it soon finds itself facing a conundrum: how to change convincingly without alienating the dieters the business depends on?

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