Business Wars
Wondery
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
Episodes
Mentioned books
Mar 2, 2022 • 37min
ESPN vs Fox Sports | The Wide World of Sports Broadcasting | 6
Richard Deitsch, a sports writer at The Athletic and host of the Sports Media Podcast, dives into the fierce rivalry between ESPN and Fox Sports. He discusses how the pandemic reshaped viewership and fan engagement, while highlighting the NFL's dominance in the media landscape. Deitsch reveals the evolving nature of sports debate programming and the influence of social media on sports broadcasters negotiating power. He also touches on the rise of streaming services and their potential to disrupt traditional sports broadcasting models.
Feb 23, 2022 • 41min
ESPN vs Fox Sports | Undisputed | 5
In 2015, Fox Sports 1 is struggling to compete with ESPN, eagerly turning to savvy hires like Jamie Horowitz to shake things up. The podcast highlights the shift towards opinion-driven programming, which is transforming sports media. As technology looms over traditional cable, both networks brace for competition from streaming giants. Key topics include ESPN's launch of ESPN+ and Disney's strategic moves affecting broadcasting rights. It's a thrilling dive into the fierce rivalry shaping the future of sports entertainment.
Feb 16, 2022 • 40min
ESPN vs Fox Sports | Fox Strikes Back | 4
In the intense sports broadcasting battleground of 2005, ESPN's new programming chief John Skipper is on a mission to secure broadcasting supremacy. Meanwhile, Fox Sports faces struggles as it attempts to launch its own 24-hour national sports network. The rivalry heats up with strategic shifts from both sides, as Fox seeks innovative programming to attract viewers. As ESPN and NBC vie for major event rights, the competitive landscape becomes increasingly complex, highlighting the fierce clash between these two giants in sports media.
Feb 9, 2022 • 38min
ESPN vs Fox Sports | Best in Show | 3
As the 1990s close, ESPN races to fend off emerging rival Fox Sports, whose aggressive strategies aim to capture the cable sports market. The rivalry heats up with bold bids for NFL rights and innovative broadcasting techniques, like the virtual first down line that changes viewer experience. ESPN's programming revolution, spurred by hits like 'Pardon the Interruption,' reflects their battle for ratings. Meanwhile, Fox navigates its own challenges with regional networks, unfolding a dramatic saga in the world of sports broadcasting.
Feb 2, 2022 • 37min
ESPN vs Fox Sports | Aussie Rules Football | 2
In the early 90s, Rupert Murdoch's Fox Network aims to disrupt American TV by acquiring NFL broadcasting rights, challenging ESPN's dominance. A pivotal lunch meeting unveils innovations like virtual billboards, hinting at the future of sports viewing. The mid-90s brings intense rivalry, as both networks employ aggressive strategies and technological advancements. Disney's acquisition of ABC throws a new twist into the competition, raising stakes for both giants during a transformative time in sports broadcasting.
Jan 26, 2022 • 43min
ESPN vs Fox Sports | First Down | 1
Dive into the late 1970s as Bill Rasmussen dreams of a cable sports network with no resources. Tensions soar when two ESPN salesmen gear up for a life-changing debate, battling nerves and a town's dark history. Discover how ESPN defied all odds to become a 24-hour sports channel amidst fierce competition, financial struggles, and strategic negotiations. Experience the chaos and ambition behind ESPN's groundbreaking launch that reshaped sports broadcasting forever.
Jan 19, 2022 • 25min
Encore: Hershey's vs Mars | Global Chocolate Domination | 6
In a thrilling twist, Hershey faces a potential takeover, igniting a community's fight to preserve its chocolate legacy. Meanwhile, Mars is determined to become the top candy king, adding pressure on Hershey to expand globally. The battle for Cadbury intensifies with Hershey making a bold counter-offer against Kraft. As Halloween approaches, the candy giants clash over marketing strategies and market dominance. Will Hershey secure its future, or will Mars triumph in the global chocolate arena?
Jan 12, 2022 • 24min
Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5
In the late 1970s, Mars reigns as the top candy maker, but Hershey is ready to stage a comeback. Fueled by a desire to outshine Mars, Hershey focuses on innovation and emotional connections to its community. The competition heats up as Hershey finds a golden opportunity in Hollywood, leading to the success of Reese's Pieces. With both companies battling fiercely for market dominance, the candy landscape is forever changed. This rivalry is about more than just candy—it's a fight for identity and legacy.
Jan 5, 2022 • 25min
Encore: Hershey's vs Mars | Mars Attacks! | 4
In 1965, Hershey faces a formidable competitor as Forrest Mars enters the chocolate market with Snickers and M&M’s. The traditional Hershey, unaccustomed to marketing, struggles with internal doubts while trying to catch up. Meanwhile, the establishment of a new marketing department creates tension over innovative strategies. As negotiations for Kit Kat unfold, economic shifts tip the scales, challenging Hershey's dominance and igniting an all-out battle for America's candy throne.
Dec 29, 2021 • 26min
Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3
In the 1940s, Forrest Mars plans to revolutionize the candy industry with a bold idea that could rival Hershey. As Mars seeks to launch M&Ms amidst wartime, Hershey grapples with the loss of founder Milton Hershey and missed opportunities. Contrasting fortunes unfold in the candy landscape, with M&M's innovation clashing against Hershey's missteps. The rivalry intensifies as family dynamics come into play and strategic acquisitions shift the balance. Don't miss the gripping tale of survival that threads through this candy-coated saga!
