Business Wars Target vs Walmart | The Beast from Bentonville | 2
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Jun 7, 2023 In the 1990s retail showdown, Walmart faces intense scrutiny over ethical practices as Target positions itself as the friendly alternative. Target seizes on Walmart's vulnerabilities, sparking fierce competition. Explore Target's bold leap into upscale design through collaborations, transforming its image. Meanwhile, Walmart struggles to adapt with aggressive pricing strategies during the holidays. The podcast dives deep into the rivalry, examining how both giants navigate shifts in consumer expectations and market dynamics.
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David Glass's Dateline Interview
- Walmart CEO David Glass gave an interview shortly after Sam Walton's death.
- The interview took an unexpected turn when a reporter showed footage of child labor in a Bangladeshi factory producing Walmart shirts.
Target's Undercover Operation
- Target employees went undercover at a Walmart store to investigate price comparison practices.
- They found that Walmart's signs often compared different-sized items or listed items Target didn't even sell.
Target's Ad Campaign and Competitor Complaints
- Target launched an ad campaign criticizing Walmart's price comparisons and invoking Sam Walton's legacy.
- Other competitors like Meyer also complained, leading to legal action and a settlement with Walmart.
