
Ultimate Guide to Partnering®
Empowering partners to thrive during this time of rapid transformation.
Latest episodes

Apr 8, 2024 • 44min
216 – From Startup to Success: Unlocking Cloud Marketplace Growth Strategies
Dexter Hardy, President and Chief Technology Officer of Integral, a company that brings over two decades of IT expertise to helping companies massively shift to Microsoft Azure. Last year alone, Ntegral's offerings drove over 100 million hours of Microsoft Azure consumption. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success, unlocking his cloud marketplace growth strategies.
From cloud migration to fostering partnerships in the tech industry, Dexter Hardy, President and Chief Technology Officer of Integral, a company that brings over two decades of IT expertise to helping companies massively shift to Microsoft Azure. Last year alone, Ntegral's over 300 Marketplace offerings drove over 100 million hours of Microsoft Azure consumption. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success, unlocking his cloud marketplace growth strategies.
From cloud migration to fostering partnerships in the tech industry, Dexter delves into key topics, including productization, brand building, and community focus for startups, with a focus on leadership, innovation, and adapting to technological shifts.
In this Ultimate Guide to Partnering episode, Dexter shares invaluable insights on mastering marketplaces, nurturing personal growth, and orchestrating successful partnerships. This episode is packed with actionable strategies for business growth and navigating the ever-evolving tech landscape. Don't miss it.

Apr 1, 2024 • 0sec
215 – Co-Sell Secrets Exposed: How Google Drives Growth with Partners
Chelsea Berlucchi Joins Ultimate Guide to Partnering®
Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.

Mar 25, 2024 • 0sec
214 – Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin
Global Managing Partner—Alliance Ecosystem at EY, Greg Sarafin, shares secrets to driving billions in growth through strategic partnerships and leadership. Topics include tech industry's impact on GDP, AI value creation, effective partner operations, and leadership skills for C-suite roles.

Mar 18, 2024 • 0sec
213 – What Do You Need to Know about Modern Partnership Sales Success?
Brandon Lee, Founder of Fist Bump and Co-Host of Mastering Modern Marketing, shares insights on modern selling, LinkedIn strategies, B2B marketing approaches, and digital marketing for businesses. The discussion delves into the evolving landscape of marketing and sales, leveraging platforms like LinkedIn, and the importance of trust in the selling process.

Mar 11, 2024 • 32min
212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners
Yvonne Muench discusses the power of Microsoft's marketplace for partners, highlighting AI adoption benefits, rewards for ISVs, strategic alignment, and marketplace growth. Learn about marketplace success, partner planning, and collaborations with Microsoft in the evolving ecosystem.

Mar 4, 2024 • 30min
211 – Why Does Every CEO Need to Be a Partnership Ecosystem Leader?
I just finished an amazing episode with Jay McBain here in our new South Florida studio. Jay is Principal Analyst at Canalis, a global technology analyst firm with a distinct channel focus. We had such an incredible discussion on why every CEO needs to be a channel leader. We're here in South Florida at our new Boca Raton facility. When did you hit the big toe? It's time to uplevel the game apart is the this is Ultimate. This is the ultimate partnering Ultimate Guide to partnering and ultimate ultimate partner. So live from Florida. Yep. And you are our very first guest in our new facility here. They're nice courtesy of media zones, our partner and just excited to be here in person with you. Absolutely. Sort of that we talked about this Florida, this connection. We're all the channel chiefs are coming to Florida. What do you think about that?

Feb 25, 2024 • 0sec
210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?
Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic landscape of partnership, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today's ever-evolving industry.

Feb 18, 2024 • 12min
209 – 7 Keys to Unlocking “Pinnacle Partner Success” (Even When They Pivot)
Discover the keys to achieving 'Pinnacle Partner Success' in the ever-changing partnership landscape. Uncover the power of growth mindset, leadership principles, and executing a winning partner strategy. Learn about partner success with Microsoft, branding essentials, and the crucial role of agility in staying ahead in the industry.

Feb 11, 2024 • 0sec
208 – Unlocking Ultimate Partner Success to Thrive in the Microsoft Ecosystem
Join Vince Menzione in this special episode of The Ultimate Guide to Partnering, where he shares insights from an exclusive interview conducted on the Partnerships Unraveled podcast hosted by Rick van den Bosch. Explore the intricate realm of tech partnerships and ecosystems, delving into Microsoft's dynamic partner ecosystem, mid-market focus, and AI investments. Discover invaluable perspectives on Microsoft's channel strategy and growth opportunities, alongside expert advice on leveraging marketplace opportunities when partnering with Microsoft. Uncover the crucial role of partners in Microsoft's AI strategy and explore potential opportunities in this burgeoning field. Don't miss out on this enriching episode packed with actionable insights and expert guidance.

Feb 4, 2024 • 0sec
207 – Unlocking FY24 Growth: AI, Partnerships & Customer Focus
Join Vince Menzione in a captivating conversation with Heather Deggans, VP of Microsoft Partner Go-to-Market for the Americas. Learn about Microsoft's FY24 priorities, AI focus, SMB opportunities, and the importance of partnerships. Discover the co-pilot program's benefits, insights on differentiation, and ecosystem growth strategies. Don't miss this deep dive into the tech industry's evolving landscape with a seasoned leader at the forefront of innovation.