Ultimate Guide to Partnering®

Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All - feat Oguo Atuanya

Sanjay Mehta, Chief Cloud Officer at Tackle.io, and Erin Figer, VP of Co-Sell, share their expertise on cloud go-to-market strategies and co-selling. They reveal tips to boost pipeline growth, highlighting Erin's proven approach that led to 200% growth in just 60 days. The duo discusses the shift towards collaborative sales tactics and the importance of strategic partnerships with big players in the industry. Tune in to discover actionable insights on maximizing co-selling effectiveness and the evolving landscape of cloud marketplaces.

Jason Rook, a cloud computing expert at Microsoft, discusses partner growth, Azure Marketplace opportunities, and strategies for success in the cloud industry. Topics include maximizing revenue through ISV solutions, engaging with Microsoft's selling teams, and the importance of trusted relationships for smaller partners.

How Clazar is Revolutionizing Cloud GTM & Democratizing Access for All

As the VP of Strategic Allience at Elastic, Laurent has played a crucial role in driving the company’s success in the highly competitive cloud industry.

In the latest episode of Ultimate Guide to Partnering, host Vince Menzione sits down with Nicole Dezen, General Manager of Global Channel Sales for IoT at Microsoft, to explore the transformative potential of IoT and how Azure IoT solutions are driving innovation across industries.

With a background rich in entrepreneurship and a mission-driven approach, Ashleigh Vogstad has carved out a unique space in the marketing landscape within the Microsoft ecosystem.

I'm excited to welcome my next guest to Ultimate Guide to Partnering, Dux Raymond Sy, Chief Brand Officer @ AvePoint. With over 20 years of business, marketing, and technology experience, Dux has driven organizational transformations worldwide with his ability to simplify complex ideas and deliver relevant solutions. He is recognized by Microsoft as Regional Director (RD) and Most Valuable Professional (MVP), as well as the author of LinkedIn Learning course How to Build Your Personal Brand, book SharePoint for Project Management, and numerous whitepapers and articles.

I'm excited to welcome my next guest to Ultimate Guide to Partnering, John Jahnke - CEO at Tackle.io, a Cloud Go To Market Platform that enables software companies to sell via the cloud. As the CEO of Tackle, John has been instrumental in helping Independent Software Vendors (ISVs) streamline their business operations by leveraging cloud marketplaces. Since its inception in 2016, Tackle has been at the forefront of this transformation, creating a new category of software that simplifies the process for ISVs to list and sell their products in the cloud. In this episode, John and I discuss the rapid evolution of cloud go-to-market strategies, the role of hyperscalers, and the future of AI in the industry. Let’s dive into the world of cloud marketplaces with John as he shares insights on the challenges and opportunities within this space. We explore the strategic decisions made by top software companies, the impact of economic conditions on cloud adoption, and the significant role AI plays in shaping the future. John also discusses the importance of aligning marketing and sales strategies with cloud channels and the transformative potential of AI-driven solutions.

In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.