Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers.Key Discussion Points:- Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions.- Weight Watchers' GLP-1 House campaign with influencers backfired when it was revealed the influencers never actually used the product. Shows the need for authenticity.- Reddit plans to go public and is launching new ad creative certifications to grow advertising revenue. Opportunity to become an expert in Reddit ads early.- LinkedIn is aggressively positioning itself for consumer marketing targeting high-income households, citing stats like 19% higher average household income than other platforms.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries.Main Discussion Points:- Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts)- Improving call-to-action button copy in emails and social posts by asking ChatGPT to rewrite them with urgency and in first-person- Being very detailed when prompt ChatGPT to get the most useful information back- Using ChatGPT to analyze your writing style and generate content ideas- Asking ChatGPT to create detailed travel itinerariesAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.Key Discussion Points:- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience- Making AI more accessible and affordable for small E-commerce businesses- Using AI for data analysis and insights even as an individual- The potential of AI to have conversational interactions about products- Ensuring marketing and brand stories resonate emotionally in an AI worldTo register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI! To register for GURU Conference, the world's LARGEST virtual email conference, check out guruconference.com!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold

In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners.Key Discussion Points:- Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedback, and increase future email open rates.- Examples of effective questions brands and companies can ask their email lists to spur engagement- Jay's picks for his last fast food meal, whether he'd rather watch The Bachelor or Love is Blind, how long he'd last on Naked and Afraid, and which reality cooking show host he'd most like to hang out withAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons.Key Discussion Points:- Temu shopping app hits 100 million daily active users after spending $21 million on Super Bowl ads. Jay analyzes Temu's strategy of leveraging social media and shipping loopholes to achieve rapid growth.- OpenAI previews Soora, an AI that can generate videos from text descriptions. This technology could disrupt media creation. Jay urges listeners to see the preview videos showcasing Soora's current abilities.- An overload of hit reality shows like The Bachelor, Love is Blind season 3, and more makes it hard to keep up with them all. Jay jokes about having too many options for quality reality TV entertainment.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.Main Discussion Points:- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions.- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds.- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants.- Use a two-step form process if collecting over 8 fields.- Straight down forms convert better than zig-zag forms by 15%.- Repeat the offer wording in the call to action button. This leads to a 17% increase.- Include a supporting testimonial next to the call to action button.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.Main Discussion Points:- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries- Contests focused on speed, like rewards for the first 100 people, create excitement- Jay finds red carpet interviews about celebrity fashion disingenuousAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind."Key Discussion Points:- Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes.- LinkedIn algorithm report- Putting external links in LinkedIn posts can reduce reach significantly. Waiting 10 minutes before editing in a link avoids the reach penalty.- Love is Blind Season 6 premieres- The reality show about couples getting engaged before seeing each other returns for a new season.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.Main Discussion Points:- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates- "Cheat sheets" outperformed "checklists" by 40%- Early access promotions convert 25% better than previews- "Almost gone" crushes "last chance" by 30% more salesAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.Main Discussion Points:- Why Jay started a YouTube channel despite not having a big plan for it yet- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage themAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/