Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold EP. 68- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING
In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.
Main Discussion Points:
- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes
- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries
- Contests focused on speed, like rewards for the first 100 people, create excitement
- Jay finds red carpet interviews about celebrity fashion disingenuous
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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