Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold EP. 69- 6 LANDING Page TIPS to Instantly Boost Results! Jay's Scoop
In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.
Main Discussion Points:
- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions.
- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds.
- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants.
- Use a two-step form process if collecting over 8 fields.
- Straight down forms convert better than zig-zag forms by 15%.
- Repeat the offer wording in the call to action button. This leads to a 17% increase.
- Include a supporting testimonial next to the call to action button.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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