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Bootstrapped Web

Latest episodes

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Jun 14, 2024 • 1h 10min

Hey, Rosie

Jordan, associated with Rosie, and Brian, running Instrumental Products and Clarityflow, dive into their new project, Hey Rosie. They detail their strategic, relationship-focused launch tactics and the challenges of customer communication tools. The conversation touches on innovative outreach for small businesses, emphasizing networking and refining marketing strategies. They also explore the complexities of UI design in SaaS, the ethics around AI demonstrations, and share personal anecdotes about concert plans and family life, blending nostalgia with excitement.
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Jun 7, 2024 • 59min

Prompt Engineering

Brian, a product consultancy leader, and Jordan, a product development expert, dive into the world of AI and prompt engineering. They unpack the nuances of system versus user prompts and the importance of crafting effective prompts for enhanced user interaction. The duo also highlights the challenges of product launches, navigating marketing strategies for B2B SaaS, and the impact of AI on content creation. Additionally, they share personal anecdotes about coastal living and the lively community spirit that summer brings.
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May 31, 2024 • 1h 8min

Build in public

This discussion features Jordan, who leads a tech solutions company, and Brian, a SaaS developer and consultant. They dive into the nuances of building in public, debating its genuine benefits versus superficiality. The duo highlights the importance of ergonomics to combat back pain in sedentary work environments. They also explore AI's role in appointment scheduling and discuss building custom frameworks for efficiency, emphasizing the evolving landscape of software reliability and the potential of AI technology.
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May 24, 2024 • 56min

Launch and learn

Brian, a product consultant and the founder of Clarityflow, teams up with Jordan from Rally to discuss the ups and downs of launching products. They tackle shady domain brokers and the challenges of securing a domain name. The duo dives into pricing strategies and the importance of understanding B2B customer behavior. They also share personal stories about fitness struggles and exciting summer travel plans, all while emphasizing the iterative nature of product development and the need for customer feedback in the entrepreneurial journey.
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May 17, 2024 • 59min

AI Products

Join Jordan from Rally and Brian of Instrumental Products and Clarityflow as they share insights on innovation in product development. They dive into the emotional rollercoaster of idea sharing and project crafting, particularly in the evolving AI landscape. Topics include the challenges of bootstrapping without external funding, effective onboarding for small businesses, and the delicate balance between AI integration and service delivery. Plus, they reflect on personal plans and the impact of social media on mental well-being.
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May 10, 2024 • 57min

Product Hunting

Brian Casel, a product consultancy expert, and Jordan Gal, a professional dedicated to fresh ideas, dive into the art of hunting for new product concepts. They humorously address Mother's Day traditions and the psychological escape hobbies provide amid daily pressures. The discussion shifts to the competitive landscape of AI, distinguishing between foundational and application-layer technology. Finally, they emphasize the tension between creating compelling products and building an audience, stressing practicality in design and strategic partnerships.
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May 3, 2024 • 54min

Startup Names

Jordan, founder of innovative solutions company Rally, and Brian, a branding expert and consultant at Instrumental Products, dive deep into the art of naming startups. They discuss the challenges of reaching foreign industries and the intricacies of SEO in e-commerce and software. The duo emphasizes the importance of a distinct brand identity and adapting to customer feedback. Plus, they share insights on leveraging YouTube for audience engagement and the role of AI in enhancing product development. Join them for a lively conversation filled with valuable takeaways!
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Apr 26, 2024 • 56min

Entrepreneurial Seasons

Brian, an entrepreneur behind a product studio and various SaaS projects, joins Jordan, a business leader in community engagement. They delve into the evolving landscape of MVP development, emphasizing the need for swift feedback and market validation, especially with AI integration. The duo shares personal anecdotes about family milestones and balancing business growth with mental wellness. They also navigate the balance between bootstrapping and venture capital, highlighting strategies for efficient business expansion in today's marketplace.
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Apr 19, 2024 • 47min

Not Selling to SaaS

In this insightful discussion, guests Jordan, founder of the SaaS company Rally, and Brian, who runs a consultancy and SaaS product Clarityflow, delve into the evolving landscape of SaaS solutions. They share valuable strategies for optimizing customer support through training, the shift from traditional email marketing to AI solutions, and the need for in-person marketing to combat skepticism. Additionally, they explore UI/UX design trends, the creativity behind video content production, and the challenges of balancing work and leisure.
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Apr 11, 2024 • 35min

Sell to SaaS?

Brian, a product development expert focused on SaaS, and Jordan, who drives innovative strategies at Rally, dive into selling products tailored for the SaaS landscape. They share personal travel experiences, highlighting the benefits of loyalty programs. The duo discusses SaaS customers' emotional barriers to switching tools and stresses the importance of Minimum Viable Products for market validation. Additionally, they explore the balance between ambition and core values while seeking new growth opportunities, making for a dynamic and insightful conversation.

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