
The Systems and Workflow Magic Podcast
Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence?❌ Tired of last-minute content scrambling?❌ Overwhelmed by all the moving pieces of a launch?❌ Wondering how to create simple, strategic systems that actually make life easier?💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you.That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to:✔ Stay visible & consistently book clients (without being glued to social media)✔ Implement workflows & automation so your business runs smoothly✔ Plan & execute stress-free, high-converting launches🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks.You'll get:✨ Step-by-step strategies for organizing your marketing, backend, and launches✨ Behind-the-scenes insights into my own business & real-world client case studies✨ Guest expert interviews on business growth, automation, and systems💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined.🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today!Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Oct 31, 2022 • 26min
49: Week 6 of the series How to Automate & Streamline the Backend of your Lead Magnets (and Offers) - My Top 5 Favorite Ways to Grow my Email List
Is your opt-in ready for subscribers, but you aren’t sure how to get it out there? Maybe you know what the experts say to do next, but you want new, creative ways to promote your lead magnet. If you are ready for fresh ideas, five ideas to be exact, on creative ways you can grow your email list in the next quarter of your business, this episode is for you. In this episode, I share all about the puzzle piece of having a plan of action as to where to share your lead magnet or even product once it's put together. Get ready to listen in! Top reasons to listen to the entire episode:Find out how you can grow your email list as a small fish in an oversaturated industry.Learn how to weave your lead magnets in your pillar content pieces.Discover how to rapidly grow your email list with a bundle. Full Show Notes Here!Mentioned ResourcesHow To Automate The Backend Of Your Offers, Opt-Ins, & Even Bundles Mini-CourseKate Doster’s Bundle GrowthDubsado (Get 30% off!)The Legal PaigeIf you would like me to help you create a bundle & walk you step by step through how to create a bundle that grows your email list exponentially, shoot me a DM on Instagram @dollydelongeducation!Connect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles)Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!Leave a 5-star review or rating on Apple or Spotify (and subscribe too!) ️Have a streamlined & magical week! Hosted on Acast. See acast.com/privacy for more information.

Oct 24, 2022 • 37min
48: Week 5 of the series How To Automate & Streamline The Backend Of Your Lead Magnets (and Offers) - How to incorporate visuals featuring Jennifer Carfora
Do you still feel like your business is visually homeless? Maybe you have an idea of how you want to display your business, freebies or opt-ins, but you can't figure out how to get it right on the screen. If you find yourself scrolling other landing pages, websites, and Pinterest for inspiration, but you are ready to bring your visuals to life - this episode is for you! In this episode, Jennifer Carfora shares all about a puzzle piece that may also be a forgotten puzzle piece or a rushed afterthought as you're putting together your opt-in, service, or bundle…and that is the puzzle piece of visuals! Top reasons to listen to the entire episode:Get rapid-fire advice on where to find the best stock images.Learn how to get past that analysis paralysis of creating a color palette. Discover how to get scrappy when adding your designer touch to your images and mock-ups.Full Show Notes HEREMentioned ResourcesHow To Automate The Backend Of Your Offers, Opt-Ins, & Even BundlesThe "How To Automate The Backend Of Your Offers, Opt-ins, & Even Bundles" MINI Course is HEREThe Legal Paige (get your Privacy Policy & Terms and Conditions) HERE for your landing pagesConnect with Jennifer5 Free Showit Landing Page TemplatesInstagramWebsiteConnect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles)Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!Leave a 5-star review or rating on Apple and Spotify (and subscribe too!) ️⭐️Have a streamlined & magical week! Hosted on Acast. See acast.com/privacy for more information.

Oct 17, 2022 • 46min
47: Week 4 of the series How To Automate & Streamline The Backend Of Your Lead Magnets (and Offers) - The Ultimate Crash Course to Setting Up Your First Nurture Sequence featuring Amanda Stores
Do you look at email marketing as a monster you don't want to tackle? Maybe you want to dive into it someday, but today is not the day. This episode is for you if you need a little more hand-holding on setting up your nurture sequence and understanding why it can be so powerful in your business. In this episode, Amanda Stores shares her expertise about email marketing and nurture sequences in a way that will make you want to jump right in and take action. Get ready to listen in! Top reasons to listen to the entire episode:Get step-by-step instructions on setting up your first nurture sequence.Learn what to avoid when sending multiple emails to your subscribers. Find out how to stand out from those on your ideal client's social media feeds. ➡️Make your Offers MAGNETIC with Marketing (October 17th-21st, 2022) click HEREFull Show Notes Here!Mentioned ResourcesThe Legal PaigeHow To Automate The Backend Of Your Offers, Opt-Ins, & Even BundlesHow To Automate The Backend Of Your Offers, Opt-Ins, & Even Bundles (the Mini-Course) Connect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles) Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!Leave a 5-star review or rating on Apple Podcasts or Spotify (and subscribe too!)⭐️Have a streamlined & magical week! Hosted on Acast. See acast.com/privacy for more information.

Oct 10, 2022 • 27min
46: Week 3 of the series How To Automate & Streamline The Backend Of Your Lead Magnets (and Offers) The Perfect Guide to making your way into your subscriber’s inbox
Do you love having an engaged following on your social media accounts? Maybe social media is the only form of communicating with your audience which works for you. This episode is for you if you understand social media platforms are just borrowed land and want to learn how to dive into the magic of email marketing. In this episode, I share the third puzzle piece in automating your offers. Listen in if you are ready to start engaging with your community in their inbox! Top reasons to listen to the entire episode:Find out how you can have an engaged audience in your inbox. Explore three different email marketing platforms. Learn how to be compliant when using email marketing. Full Show Notes Here!Mentioned ResourcesFlodeskThe Legal PaigeHow To Automate The Backend Of Your Offers, Opt-Ins, & Even BundlesHow to Optimize The Backend of Your Offers & Opt-ins - The Mini CourseConnect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please leave us a rate and review to help us reach even more creatives ready to make their business streamlined and magical. Hosted on Acast. See acast.com/privacy for more information.

Oct 3, 2022 • 25min
45: Week 2 of the series How To Automate & Streamline The Backend Of Your Lead Magnets (and Offers) - All about LEAD MAGNETS
Are you providing value to your audience on the fly? If you are holding back on creating opt-ins, this episode is for you because you don’t know how to create the email automation ball rolling. In this episode, I share the next puzzle piece in automating your offers. If you are ready to create subscriber-worthy lead magnets, listen in! Top reasons to listen to the entire episode:Find out how to tap into your gold mine for lead magnet creation.Learn how to avoid the number one way creative business owners drop the ball. Walk away with action steps to take immediately!Full Show Notes Here!Mentioned ResourcesThe Legal PaigeHow To Automate The Backend Of Your Offers, Opt-Ins, & Even Bundles (The Free Resource Which Comes With This Episode) How To Automate The Backend of Your Offers, Opt-ins & Even Bundles (the Mini-Course) (The Waitlist) 🎙Listen to Episode 44 (Which is part ONE of this Series) HEREConnect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please leave us a rate and review on Apple and Spotify to help us reach even more creatives ready to make their business even more streamlined and magical! Hosted on Acast. See acast.com/privacy for more information.

Sep 26, 2022 • 44min
44: Week 1 of the series How To Automate & Streamline The Backend Of Your Lead Magnets (and Offers)The Importance of Copy & Having A High Converting Landing Page Featuring Ashlyn Carter
Is your landing page selling for you? If you are ready to turn your landing page into a converting machine, this episode is for you. In this episode, Ashlyn Carter shares how you can create and optimize a high-converting landing page for your opt-ins and challenges. If you are starting to doubt your offer and want to deactivate the whole page, take a deep breath and listen in! Top reasons to listen to the entire episode:Get access to Ashlyn's Homepage Homecoming Week Challenge (Join The Challenge HERE)Convert page viewers into eager subscribers.Find out how you can speak to the different buying personalities. Full Show Notes Here!Mentioned ResourcesAshlyn's ChallengeGet the FREE Opt-in "How to Automate The Backend Of Your Offers & Opt-Ins" HEREGet on the waitlist for "How To Automate The Backend Of Your Offers & Opt-ins Mini-Course": HEREConnect with AshlynYouTubeInstagramShop Connect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please leave us a rate and review on Apple and Spotify to help us reach even more creatives ready to make their business streamlined and magical. Hosted on Acast. See acast.com/privacy for more information.

Sep 19, 2022 • 33min
43: The SOPS I put into place in order to take ONE whole month off from my business (And I STILL Grew as a business!)
You wouldn't believe it, but this is the first episode I am recording in three months! You probably would have never guessed because the show has been airing consistently, every week, while I've been living out my life this past summer. Are you a solopreneur? This episode is for you if you have wanted to take time off but don't feel like it is possible. If you are skeptical or have a nagging voice telling you it's impossible to plan, turn that voice off and listen in!The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.Review full show notes at dollydelongphotography.com/podcast.Mentioned Resources ⬇️21: Systems for Financial Freedom - Ty DeLong20: How to Create a Profit First System for Your Creative BusinessMy SOPS for photographers freebie: https://dollydelongphotography.com/5-sops-for-photographersMy Strategic Content Batching Masterclass for creatives: https://dollydelongphotography.com/batching-masterclassInterested in The Blueprint Model With Shanna Skidmore? here's the waitlist https://blueprintmodel.shannaskidmore.com/Want to get a great contract for your future VA or contractor? Check out The Legal Paige (this is my affiliate link): https://thelegalpaige.com/?aff=33Connect with Dolly ⬇️instagram.com/dollydelongeducationfacebook.com/DollyDeLongEducationpinterest.com/dollydelong Hosted on Acast. See acast.com/privacy for more information.

Sep 12, 2022 • 37min
How to Build an Evergreen Email Sequence that Converts w/ Elizabeth McCravy
So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing strategy so much easier. Elizabeth is sharing some of her key tips to get started on successfully automating your emails on your own and smoothing out your workflow today. Top reasons to listen to the entire episode:-Get an inside look at Elizabeth McCravy’s automated email strategy that nurtures her audience for nearly a full year with just 27 emails.-Learn how to build and repurpose your own evergreen nurture sequence without overcomplicating it—perfect for busy creative business owners.-Discover how to balance live emails with automations (plus smart tips on avoiding sending multiple emails at once from different funnels).Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Elizabeth instagram.com/elizabethmccravyelizabethmccravy.com/podcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Evergreen Email Strategy, Automated Email Marketing, Email Marketing Tips for Creatives, ShowIt Website Templates, Email Funnels for Entrepreneurs, Email List Building Tips, Behind the Scenes Marketing, Systems and Workflows, Email Copywriting Strategy Hosted on Acast. See acast.com/privacy for more information.

Sep 5, 2022 • 34min
41: How to Create a Referral Worthy Business featuring Faith Burtamekh
Are referrals a major component of your business's marketing strategy? In this episode, I am chatting with Faith Burtamekh of Faith Marie Co about developing a referral-worthy business. Listen in as she shares some of the priorities you absolutely should consider when building your referral-worthy business and client experience, along with key tips for each of those considerations. Trust me, you’re going to want to take notes for this one!The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.Review the full show notes and transcript at dollydelongphotography.com/podcastConnect with Faith ⬇️Instagram instagram.com/faithmariecoWebsite faithmarieco.comsnag her resource on how to create a referral-worthy business click HEREConnect with Dolly ⬇️instagram.com/dollydelongeducationfacebook.com/DollyDeLongEducationpinterest.com/dollydelong Hosted on Acast. See acast.com/privacy for more information.

Aug 29, 2022 • 38min
How to Quarterly Plan Strategically for Your Business w/ Kat Schmoyer
In this episode of the Systems and Workflow Magic Podcast, I'm joined once again by my friend and fellow systems-loving business owner, Kat Schmoyer. Together, we’re diving into all things quarterly planning—specifically, how to approach the next Quarter with intention, strategy, and a whole lot less pressure. Whether you're gearing up for a packed season or you're slowing down to focus on refining your backend, this episode will give you permission and practical tools to finish the year strong without burning out!Top reasons to listen to the entire episode:-Discover Kat’s Four Pillars of Quarterly Planning – Learn how “Time, Money, Dreams, and Dailies” can revolutionize how you approach your business goals.-Stop the Burnout Spiral – Hear Kat and Dolly discuss the importance of realistic planning in busy seasons-Get Inspired to Serve & Sustain – Find out how simply focusing on client care in Q4 can be a powerful business strategy.Full Show Notes Here!Mentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off!🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kat🌐 Website📱 Instagram📹 YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Quarterly Planning for Creative Business Owners, Q4 Business Strategy, End-of-Year Planning, Strategic Goal Setting, Time Management, Kat Schmoyer, Systems and Workflow Magic, Small Business Planning, Planning for Busy Seasons, Client Experience Strategy, Trello for Creatives Hosted on Acast. See acast.com/privacy for more information.