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The Systems and Workflow Magic Podcast

Latest episodes

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Apr 28, 2025 • 44min

(REPLAY) Master the Email Welcome Sequence That Converts w/ Liz Wilcox

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less than an hour to implement! Plus, your email list will be primed and ready to buy all of the amazingness you have to share with them. What more could you want?Top reasons to listen to the entire episode:-What to do with new subscribers so they transform into happy customers-Why having a welcome sequence is key to creating raving fans-The 4 things that should be included in every highly converting welcome sequenceWant to see ALL the resources & read the blog that goes with this podcast episode? Click HEREResources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Liz WilcoxWebsite: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How To Write Out An Email Sequence That Converts, Email Marketing, Liz Wilcox, Email Marketing Tips Hosted on Acast. See acast.com/privacy for more information.
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Apr 21, 2025 • 44min

How to Create a One of a Kind Customer Experience That Converts w/ Nadine Nethery

Want to stand out in a sea of sameness? It starts with a customer experience that actually converts.In episode 179, I’m joined by customer experience strategist Nadine Nethery, who’s breaking down how to build a thoughtful, streamlined, and stand-out client journey—from inquiry to delivery and beyond. Whether you're a service provider, course creator, or photographer, these practical ideas will help you create an experience your clients can’t stop talking about.Tune in now and start building a client experience that does the heavy lifting for you—then head to the show notes (aka scroll below) to grab Nadine’s free private podcast, Mastering CX.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect With Nadine NetheryMastering CX, the Private Podcast: https://link.candocontent.com/dollyWebsite: https://www.candocontent.comInstagram: https://www.instagram.com/candocontentThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️customer experience strategy, client journey tips, improve client experience, better onboarding process, client retention strategies Hosted on Acast. See acast.com/privacy for more information.
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Apr 14, 2025 • 36min

5 Powerful Ways to Use AI for Your Next Launch as a Solo Business Owner

Think AI is just for big businesses with big teams? Think again. In this solo episode, I’m pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI will help you ditch the overwhelm and show up with confidence.Ready to launch smarter, not harder? Hit play and take notes because I know you’ll want to try at least one of these strategies for your next launch.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Want to simplify your email marketing strategy? Listen to episode 157 with Ashlyn Carter HERE🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️AI for small business owners, how to use AI for a launch, solo business owner launch strategy, AI tools for digital product launches, using ChatGPT for marketing and content creation Hosted on Acast. See acast.com/privacy for more information.
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Apr 7, 2025 • 34min

The Ultimate Tech Stack for Creative Entrepreneurs: Showit, HoneyBook, and Flodesk w/ Octavia Elease

Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast, I sit down with Octavia Elease to talk about how to create a seamless and branded client journey using her favorite tools: Showit, HoneyBook, and Flodesk.We’re diving into how to strategically connect your website, CRM, and email marketing platforms, why consistent branding across all platforms matters, and how to automate the client experience without losing the personal touch. Whether you’re a photographer, designer, or service provider, this episode will show you how to simplify your backend with a tech stack that actually works for you.If you’re ready to streamline your systems and elevate your client experience, tune in now!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Octavia EleaseWebsite: https://octaviaelease.comInstagram: https://www.instagram.com/octaviaeleaseSuccess on Paper Podcast: https://octaviaelease.com/podcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Client experience workflow tools, Best CRM for creative entrepreneurs, How to connect Showit, HoneyBook, and Flodesk, Creative business automation systems, Tech stack for service-based businesses Hosted on Acast. See acast.com/privacy for more information.
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Mar 31, 2025 • 36min

Meta Ads 101: What to Know Before You Spend a Dime w/ Kwadwo Sampany-Kessie

Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can make or break your ad strategy. Whether you're a service provider or a family photographer, this episode will help you demystify Meta ads and approach them with clarity and confidence.🎧 Tune in now and walk away with a clearer understanding of how to use Meta ads strategically—and without wasting a dime.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here📧 Emails Needed For A Launch (Free Guide) 🔗 AD testing Cheat Code (use code DOLLY) (for $1) HERE🔎 Where Is Your Traffic Coming From? (YouTube Video) Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kwadwo Sampany-KessieWebsite: https://theartofonlinebusiness.comInstagram: https://www.instagram.com/quayjoFree Resource: Ad Testing Cheat CodeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How to get started with Meta ads, Beginner Facebook and Instagram ads strategy, Meta ads tips for small business owners, Running Meta ads for service-based businesses, Facebook ads vs. organic marketing for photographers Hosted on Acast. See acast.com/privacy for more information.
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Mar 24, 2025 • 44min

How to Create a Quiz That Attracts & Converts Your Ideal Clients W/ Yesenia Faiella

Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast, I sit down with Yesenia Faiella on how to create a quiz that attracts and converts your ideal clients.We’re diving into why quizzes outperform traditional lead magnets, how to craft engaging quiz questions that segment your audience, and the exact steps to turn quiz takers into paying clients. Whether you're a family photographer, service provider, or digital product creator, this episode will help you simplify your lead generation strategy and build a quiz that works for your business.If you’re ready to attract the right leads, personalize your marketing, and grow your email list with ease, tune in now!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Yesenia FaiellaWebsite: https://www.createyourquiz.comInstagram: https://www.instagram.com/thequizcreatorFree Quiz: What's the Easiest Way to Market YOUR Business?Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Quiz lead generation strategy, How to grow your email list with a quiz, Using quizzes for business marketing, How to create a quiz funnel, Lead magnet quiz ideas Hosted on Acast. See acast.com/privacy for more information.
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9 snips
Mar 17, 2025 • 52min

How to Build a Sustainable Marketing Strategy w/ Tayler Cusick-Hollman

Tayler Cusick-Hollman, founder of Enji and seasoned marketing consultant, shares her expertise on creating sustainable marketing strategies for small businesses. She emphasizes the importance of setting clear goals and understanding ideal clients to avoid overwhelm. The discussion delves into balancing short-term visibility with long-term growth and effectively using Google Analytics for data-driven decisions. Tayler also provides practical tips for simplifying marketing systems, attracting better leads, and preventing burnout in the process.
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Mar 10, 2025 • 41min

How to Confidently Price Your Photography Services & Book Clients Who Pay w/ Brooke Jefferson

Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest pricing mistakes photographers make—and how to finally charge what you’re worth. We’re diving into profit-focused pricing strategies, overcoming mindset blocks, and attracting clients who happily pay your rates. If you’re tired of second-guessing your prices, this episode is packed with actionable insights to help you build a profitable and sustainable photography business. Tune in now! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Brooke JeffersonWebsite: https://brookejefferson.com/IG: https://www.instagram.com/brookejanaephotoThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Photography pricing tips, How to price photography, Photography business pricing, Setting profitable photography rates, Confidently charge for photography, family photography business tips Hosted on Acast. See acast.com/privacy for more information.
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Mar 3, 2025 • 46min

How to Build Value-Based Systems in Your Family Photography Business w/ Jillian Dolberry

🚨 Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based systems in your family photography business so you can streamline your workflow, enhance the client experience, and create a business that truly reflects your core values. Hit play now and start building systems that work for you! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Jillian DolberryWebsite: https://jilliandolberry.comIG:  https://www.instagram.com/jilliandolberryFree Resource: jilliandolberry.com/quizThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Value-Based Systems for Family Photographers, Family Photography Business Systems, How to Create Systems for Photographers, Client Experience Systems for Photographers Hosted on Acast. See acast.com/privacy for more information.
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Feb 24, 2025 • 48min

How to Optimize Your Family Photography Service Page for SEO w/ Christy Hunter

In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of mastering SEO, her top six elements of a high-converting service page, and practical ways to improve your website's search rankings. If you're ready to attract better-qualified leads and book more clients, this is a must-listen!What You’ll Learn in This Episode:✅ How SEO plays a crucial role in attracting ideal photography clients✅ The importance of a well-crafted service page for conversion rates✅ Six must-have elements to optimize your service page for SEO✅ The impact of pricing transparency on client inquiries✅ Why testimonials and guides can boost trust and engagement📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Are you a small creative biz owner and need 1:1 launching help? Work with me 1:1 here🎉 Are you a family photographer needing systems/workflow/marketing help? Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Christy HunterWebsite: https://seocoachingforcreatives.comIG: https://www.instagram.com/seocoachingforcreativesFree Resource: https://seocoachingforcreatives.com/4-steps-to-startThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, SEO for family photographers, Search Engine Optimization Tips, Family Photographer Education Hosted on Acast. See acast.com/privacy for more information.

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