The Systems and Workflow Magic Podcast How to Build a Sustainable Marketing Strategy w/ Tayler Cusick-Hollman
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Mar 17, 2025 
Tayler Cusick-Hollman, founder of Enji and seasoned marketing consultant, shares her expertise on creating sustainable marketing strategies for small businesses. She emphasizes the importance of setting clear goals and understanding ideal clients to avoid overwhelm. The discussion delves into balancing short-term visibility with long-term growth and effectively using Google Analytics for data-driven decisions. Tayler also provides practical tips for simplifying marketing systems, attracting better leads, and preventing burnout in the process.
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Start Marketing with Clear Goals
- Start your marketing by clearly defining your business goals to guide your efforts effectively.
- Limit yourself to a maximum of three goals to maintain focused attention and avoid overwhelm.
Unique Marketing Journeys Vary
- Different budgets lead to different marketing paths but the same destination.
- Your marketing journey is unique; compare progress, not methods.
Understand Your Ideal Client
- Know your ideal client deeply by conducting surveys and customer research regularly.
- Focus marketing on your ideal client persona to differentiate from competitors and avoid speaking to everyone.