Tayler Cusick-Hollman

Tayler Cusick-Hollman, founder of Enji and seasoned marketing consultant, shares her expertise on creating sustainable marketing strategies for small businesses. She emphasizes the importance of setting clear goals and understanding ideal clients to avoid overwhelm. The discussion delves into balancing short-term visibility with long-term growth and effectively using Google Analytics for data-driven decisions. Tayler also provides practical tips for simplifying marketing systems, attracting better leads, and preventing burnout in the process.