
The Systems and Workflow Magic Podcast
Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence?❌ Tired of last-minute content scrambling?❌ Overwhelmed by all the moving pieces of a launch?❌ Wondering how to create simple, strategic systems that actually make life easier?💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you.That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to:✔ Stay visible & consistently book clients (without being glued to social media)✔ Implement workflows & automation so your business runs smoothly✔ Plan & execute stress-free, high-converting launches🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks.You'll get:✨ Step-by-step strategies for organizing your marketing, backend, and launches✨ Behind-the-scenes insights into my own business & real-world client case studies✨ Guest expert interviews on business growth, automation, and systems💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined.🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today!Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Feb 17, 2025 • 28min
Google Analytics for Family Photographers: Key Metrics to Track w/ Glenneth Reed
🚨 Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family photographers—without the overwhelm! Learn key metrics to track, how to make data-driven marketing decisions and simple ways to optimize your website traffic. If you're tired of guessing and ready to grow, hit play now! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Glenneth ReedWebsite: https://www.thevisibilitymethod.comIG: https://instagram.com/glennethdotcomFree Resource: https://www.thevisibilitymethod.com/guide-to-getting-visible-on-google/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, Google Analytics For Family Photographers, Metrics To Track For Family Photographers Hosted on Acast. See acast.com/privacy for more information.

Feb 10, 2025 • 44min
The Secret to Standing Out in a Crowded Family Photography Market (w/ Makena Delaney)
🚨 Struggling to stand out in the crowded world of family photography? You’re not alone! With so many photographers competing for the same clients, it’s easy to feel lost in the mix. But what if the secret to standing out isn’t about working harder—it’s about working smarter with strategic branding and website design? In this episode of The Systems & Workflow Magic Podcast, I’m joined by Makena Delaney, creative strategist and founder of Makena Creative, to uncover the biggest branding mistakes family photographers make—and how to fix them.📢 If you’re ready to attract your ideal clients, book more sessions, and confidently market your photography business, this episode is for you!🎧 Listen now and start standing out!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Need a new Website (Brand + Website Design)? Work with Makena HERE🎉Makena's Branding Session With Dolly DeLong Photography HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Makena DelaneyWebsite: https://makenadelaney.com/IG: https://www.instagram.com/makena_delaney/Free Resource: 3 Secrets To An Epic WebsiteThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, Launch Strategy, Website Design, Branding For Photographers Hosted on Acast. See acast.com/privacy for more information.

Feb 3, 2025 • 45min
Why Google Ads Might Be the Missing Piece in Your Marketing Strategy (w/ Donnie Conley)
🎉Thinking about running Google Ads but feeling overwhelmed? In this episode, I chat with Donnie Conley of Pandas on Fire Digital Marketing about why Google Ads could be the game-changer your business needs in 2025. We cover the benefits of Google Ads over Meta Ads, budgeting strategies, keyword planning (including negative keywords!), and how to set realistic expectations for paid advertising. If you’ve been hesitant about investing in ads, this episode will help you take confident action!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Need Google Ads help? Work with Donnie 🎉 3 Easy Google Ad Campaigns (Free Resource) HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Donnie ConleyWebsite: https://pandasonfire.com/dollyHis Free Resource: https://pandasonfire.com/3-easy-campaigns/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Google Ads Strategy, Marketing For Photographers, Tips For Family Photographers, Marketing For Family Photographers, Launch Strategy Hosted on Acast. See acast.com/privacy for more information.

Jan 20, 2025 • 47min
How to Craft a Seamless Client Workflow for Wedding Photographers Featuring John Mansfield
🎉 In this episode, John Mansfield shares how to elevate your client experience with a seamless workflow. Learn how to nurture clients from booking to post-wedding, save time with tools, and create a process that leads to raving fans. Hit play for actionable tips to grow your business!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with John MansfieldWebsite: https://allheartphoto.com/IG: https://www.instagram.com/witt.pod/ & https://www.instagram.com/allheartphoto/ Podcast: Wisdom in the Tangents PodcastEducation for Photographers: https://allheartphoto.com/educationHis Free Resource: https://allheartphoto.com/emailguideThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Launch Strategy, Launching For Photographers, Launch Planning Services Hosted on Acast. See acast.com/privacy for more information.

Jan 13, 2025 • 50min
[Case Study] Behind the Launch of Heather Leicy’s Tax Course for Photographers
🎉 In this episode, we dive into the launch journey of Heather Leicy’s tax course for photographers. Discover how Heather combined strategy, content planning, and expert collaboration to create a successful course that simplifies taxes for photographers. Whether you’re launching your first course or looking for inspiration, this episode is packed with actionable insights!📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 Heather Leicy's "Make Taxes Suck Less Course" (for photographers)🎉 Need launching help? Work with me 1:1 hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Heather Leicy💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Launch Strategy, Launching For Photographers, Launch Planning Services, Launch a Digital Course, Launch in 2025, Photography Education, Tax Course For Photographers Hosted on Acast. See acast.com/privacy for more information.

Jan 6, 2025 • 29min
Mastering Organic Marketing Strategies for 2025 with Stephanie Kase
🎉 In this actionable episode, Dolly DeLong dives into the transformative power of organic marketing strategies to help you grow your business sustainably in 2025. Joined by the incredible Stephanie Kase, this episode explores how to connect authentically with your ideal audience, craft a marketing plan that resonates, and build a foundation for long-term success—all without relying on paid ads. Stephanie shares practical tips on mastering one platform at a time, creating evergreen content, and leveraging SEO to make your marketing efforts work for you. Whether you’re a service-based business owner, digital product creator, or entrepreneur in the online space, this episode is packed with actionable insights to help you reduce overwhelm, focus your efforts, and achieve consistent growth. If you’re ready to embrace the power of organic marketing and create a system that works for YOU, this episode is a must-listen!📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Online Marketing Club (affiliate link)🎉 The Master Trello Business Operations BoardConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Stephanie Kase 💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Hosted on Acast. See acast.com/privacy for more information.

Dec 30, 2024 • 19min
How to Prep Your Dubsado Account for 2025
🎉 In this actionable episode, Dolly DeLong dives into the transformative power of preparing your Dubsado account to streamline and organize your business for 2025 (Instead of being scattered and all over the place). Dolly shares practical tips and personal insights on how to audit your workflows, refresh your forms and templates, automate processes, and create a centralized hub for all your client management needs. Whether you're a photographer, educator, or service provider, this episode is packed with strategies to help you stay organized, reduce overwhelm, and focus on what matters most in the new year. If you’re ready to ditch the chaos and implement a system that works for YOU, this episode is a must-listen! (And no, you don't have to be a Dubsado user to apply this to your business!) 📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Bookkeeping Template For Creatives🎉 The Emails Needed For Your Next Launch (Free PDF) 🎉 The Master Business Operations Trello Board🎉The Master Mini-Session Roadmap Checklist (Dubsado)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Hosted on Acast. See acast.com/privacy for more information.

Dec 23, 2024 • 29min
How to Organize Your Small Business Under One Digital Roof Using Trello
🎉 In this actionable episode, Dolly DeLong dives into the transformative power of creating a centralized hub to organize your business operations under one digital roof using Trello (Instead of being scattered and all over the place). Dolly shares practical tips and personal insights on how to streamline the moving parts of your business, reduce overwhelm, and create a centralized hub for all your biz operations, marketing plans, finances, and more. Whether you're a photographer, educator, or service provider, this episode is packed with strategies to help you stay organized, focused, and ready to tackle 2025 with clarity and confidence. If you’re ready to ditch the chaos and implement a system of organization that works for YOU, this episode is a must-listen!📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Bookkeeping Template For Creatives🎉 The Emails Needed For Your Next Launch (Free PDF) 🎉 The Master Business Operations Trello BoardConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Hosted on Acast. See acast.com/privacy for more information.

Dec 16, 2024 • 25min
How to Forecast Expenses for a More Profitable and Sustainable Business As You Enter 2025
🎉 In this actionable episode of the Systems and Workflow Magic Podcast, host Dolly DeLong dives into the often-overlooked power of forecasting your expenses to transform how you run your business. Inspired by a simple yet life-changing bookkeeping system created by her husband (Ty), Dolly shares practical tips and personal insights on how to plan for high and low months, understand your overhead costs, and set realistic income goals for sustainable growth.Whether you're a photographer, educator, or service provider, this episode is packed with strategies to help you treat your business like a business—not a side hobby. So, if you’re ready to step into 2025 with clarity, confidence, and a financial system that works for YOU, this episode is a must-listen! 💡📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Bookkeeping Template For Creatives🎉 The Emails Needed For Your Next Launch (Free PDF) Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Hosted on Acast. See acast.com/privacy for more information.

Dec 9, 2024 • 52min
How To Create A System For Marketing Your Small Business (Replay) Featuring Tayler Cusick Hollman of Enji
🎉 In this repurposed episode of the Systems and Workflow Magic Podcast, host Dolly DeLong revisits a fantastic conversation with Tayler Cusick Hollman to chat about Enji, which is a suite of online marketing tools designed for small business owners who want simple, effective solutions for marketing their businesses. Dolly and Tayler dive into the importance of building sustainable marketing systems, the emotional hurdles small business owners face when it comes to self-promotion and practical strategies for creating marketing workflows that work for YOU.Whether you are juggling your business, family life, or both, this episode will empower you to approach marketing with clarity and confidence.📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Emails Needed For Your Next Launch (Free PDF) Connect With Tayler Cusick HollmanWebsiteInstagramConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Hosted on Acast. See acast.com/privacy for more information.