
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth. www.mostlymetrics.com
Latest episodes

Feb 3, 2025 • 1h 1min
You Can Securitize Anything! — Art as an Asset Class with Nigel Glenday of Masterworks
In this enlightening discussion, Nigel Glenday, CFO and COO of Masterworks, shares his expertise on securitizing high-value artworks for everyday investors. He unveils the complexities of art as an asset class, emphasizing the power of data in valuation. Glenday compares art investment to other unique assets like racehorses while exploring innovative strategies to navigate market dynamics. He also highlights the significant role of financial approaches in art auctions, illustrating how creativity meets investment in this evolving landscape.

22 snips
Feb 2, 2025 • 16min
State of the Private Markets: January 2025
Dive into the latest insights on private markets with a look at top tech valuations and hiring trends. Discover which companies are rapidly expanding, and who’s facing layoffs. Key players like Databricks, Anduril, and Canva are spotlighted for their transformative impacts. Learn about recent funding rounds and executive hires that could shape the future landscape, plus sector highlights in foundational models, fintech, and autonomous driving. Get the scoop on how private and public valuations are evolving!

9 snips
Jan 27, 2025 • 58min
“What’s in It for Me?” The Art of Storytelling in an IPO - with Monday.com CFO Eliran Glazer
Eliran Glazer, CFO of Monday.com and a key player in its upcoming IPO, shares his insights on the importance of storytelling in corporate finance. He discusses the unique culture of the Israeli tech scene and how military service shapes entrepreneurial skills. Eliran delves into the challenges and strategies involved in navigating IPO preparations, emphasizing authenticity and tailored messaging to attract investors. He also highlights lessons learned on resilience and adapting to high-pressure situations, making the case for robust storytelling in leadership.

27 snips
Jan 23, 2025 • 52min
The Analytics Escalator: Unlocking Value in Finance with Mambu CFO Jesper Sorensen
Jesper Sorensen, CFO of Mambu and author of three analytical books, shares his journey from early jobs to fintech leadership. He introduces the Analytics Escalator, a framework for maximizing data value. The discussion highlights the importance of integrating analytics within financial operations and building strong BI tech stacks. Jesper emphasizes the collaborative relationship between finance and sales teams and the need for professionals skilled in both analytics and finance to drive impactful decision-making.

Jan 20, 2025 • 52min
"Be Interesting" and Other Unconventional Finance Career Advice from CFO Jeff Cassidy
Jeff Cassidy, CFO of Prodigy Education, has a fascinating career spanning finance, biotech, and more. He shares unconventional advice on prioritizing personal fit over credentials in hiring. Jeff discusses building strong teams through ambition and skill, particularly during the challenges of the pandemic. He critiques the traditional college system, advocating for practical skills and diverse experiences. Additionally, he emphasizes the importance of empathy in financial management, especially in supplier relations and team dynamics.

7 snips
Jan 16, 2025 • 59min
“Your budget is counter-productive” — Michiel Boere, CFO of Remote
Michiel Boere, CFO of Remote, shares his expertise in building global companies and revolutionary approaches to budgeting. He discusses the benefits of remote work, enhancing equity in the job market and managing international finance complexities. Michiel critiques traditional budgeting, advocating for flexibility that better aligns with actual company needs. He also shares insights on risk management, unit economics, and the importance of fostering a positive workplace culture to retain talent.

18 snips
Jan 13, 2025 • 1h 11min
A Masterclass with the Michael Jordan of B2C Subscription, Reid DeRamus
Reid DeRamus, a media and tech executive with experience at Hulu and HBO Max, shares insider insights on B2C subscription strategies. He discusses navigating price increases and their impact on customer retention and acquisition. Reid highlights the importance of effective communication around pricing changes and pitfalls of discounting. He introduces the concept of 'elevating the cohort floor' for retention and examines the delicate balance between subscription and ad revenue. Unique monetization lessons from platforms like OnlyFans are also explored.

38 snips
Jan 9, 2025 • 57min
“Most Decisions Are Reversible” – A Masterclass in Decision Making with Zapier’s Ryan Roccon
Ryan Roccon, CFO of Zapier, shares insights on the art of financial storytelling and how it connects complex data to company strategy. He emphasizes that most decisions are reversible, advocating for a culture of transparency in remote teams. Roccon discusses tailoring narratives for different audiences and simplifying metrics through analogies. He also addresses the unique challenges faced by a bootstrapped, remote-first company and the importance of collaboration and effective decision-making frameworks that foster organizational buy-in.

9 snips
Jan 6, 2025 • 1h 5min
The Best Ever Answer to Build Versus Buy, and Other Wisdom from Matt Hudson of Coda
Matt Hudson, CFO of Coda and former product manager at Google and YouTube, dives into fascinating insights from his diverse career. He introduces the 'Vacation Rule' to tackle the build versus buy dilemma and discusses innovative frameworks like the Blue and Black Loop for product growth. Hudson also explores Coda's pricing evolution, emphasizing community-driven strategies and the balance between product-led and sales-led growth. He shares valuable lessons on collaborating with product managers and the impact of luck and failure on success.

19 snips
Jan 2, 2025 • 54min
So You’re Looking for a “Strategic” CFO? Bloomerang’s Steve Isom on What That Really Means
Steve Isom, CFO of Bloomerang, dives into the evolving role of the strategic CFO. He emphasizes the vital connection between finance and people, reminding us that finance shouldn't just be a math problem. Discussing the importance of proactive leadership, he shares insights on effectively bridging gaps between metrics and human interaction. Steve also recounts his rapid transaction readiness during Flywheel's unexpected acquisition. Plus, he offers stellar advice on building a dynamic finance team and fostering collaboration across departments.
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