Run the Numbers

The Hidden ROI of Generosity: Meghan McKenna on How Human Connection Closes Deals

Sep 22, 2025
In this insightful discussion, Meghan McKenna, founder of Females in Finance and a seasoned banker, delves into the power of human connections in finance. She emphasizes a people-first approach, highlighting how genuine relationships trump transactional mindsets. Meghan shares her thoughts on the evolution of banking, the rise of modular fintech, and the crucial role of personal connections during the SVB crisis. With candid career reflections and networking insights, she inspires finance professionals to prioritize authenticity and build trust.
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ANECDOTE

SVB Exposed The Value Of Relationships

  • When SVB failed on March 16, 2023, Meghan got 279 emails and calls asking how quickly customers could open accounts.
  • That crisis revealed the value of long-cultivated personal relationships in banking.
ADVICE

Prioritize Relationship Selling

  • Build trusted relationships rather than relying only on product features to convert prospects.
  • Focus on knowing people and earning trust to turn prospects into long-term customers.
INSIGHT

Bank Choice Depends On Company Stage

  • Large global banks still dominate later-stage and international needs while challengers target early-stage customers.
  • Company stage dictates whether you prioritize relationship depth or product simplicity.
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