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AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Latest episodes

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Jul 12, 2024 • 48min

Hallucinations to Innovations: Generative AI's Dual Nature w/Noz Urbina

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Noz Urbina, an AI consultant with extensive experience in technical documentation, about leveraging generative AI for marketing tasks like creating personas and dream maps. They discuss how AI can empower small companies to outpace larger competitors, the potential improvements in AI's working memory and context length, and the role of external tools like knowledge graphs. Noz emphasizes the importance of adapting to new concepts and processes to maximize AI's capabilities, while Dan shares his insights on using custom GPTs and the need for a process-driven mindset. Tune in to explore the intersection of AI and marketing, and gain strategies to implement AI innovatively in your workflow.Timestamps:05:47 Limitations in marketing automation are overcome by AI.09:07 AI cycle integrates tech with human collaboration.10:52 Internship experience impacts leveraging AI and automation.15:58 Language model can't capture all nuances accurately.19:31 Powerful generative AI essential for big business.21:18 Google panel populates various brand information sources.25:19 Small players innovate, data management challenges ahead.27:51 Content marketing focuses on user experience and value.33:23 Leverage external tools for AI and knowledge.37:21 Tips for AI development: Use specialized AIs.39:52 Specific custom GPT performs better for show.43:21 Questioning continuation of GPT without value.45:58 Meeting customer demands for omnichannel content formats.
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Jul 10, 2024 • 25min

Inside My Journey From Consultant to AI Podcast Agency

In this episode of the AI-Driven Marketer, Dan Sanchez dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using AI-generated newsletters. Tune in to learn how you can replicate these processes and take your content marketing automation to the next level.Resources Mentioned: HighLevel: https://www.gohighlevel.com• Podcastpage.io: https://www.podcastpage.io• LucidChart: https://www.lucidchart.com• Zencastr: https://zencastr.com• MidJourney: https://www.midjourney.com• Adobe Photoshop: https://www.adobe.com/products/photoshop.html• AI Driven Marketer Course: https://aidrivenmarketer.com/courseTimestamps:00:00 Teaching AI marketing for self-sufficient growth.03:16 AI's evolving role as consultant and coach.07:44 Utilizing AI for podcasting yields abundant content.09:53 App automates guest communication, show preparation & checklists.14:37 Save time by automating social media updates.17:43 AI leverages workflow, triggers automation for newsletters.19:26 Custom data sequencing for optimal guest engagement.23:26 Automating content creation, coaching for original ideas.
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Jun 24, 2024 • 41min

Integrating AI for Seamless Podcast Production

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Lee-Ann Scott to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical challenges of integrating LinkedIn with HighLevel, and the importance of scheduling deep thinking work. Tune in to grasp how AI can transform your marketing game and streamline your workflows.Timestamps:03:35 Automated LinkedIn outreach using conversational bots.09:03 Networking and podcast appearances offer valuable insights.11:37 AI clipping tools find almost perfect margins. Allows easy archiving, editing, and publishing.13:32 Editing, production, upload, distribution - simplified with AI.16:52 Successful show brings financial benefits, lacks video RSS.22:00 Edited content still sounds wonky with ums.25:57 Minimize software handoffs to reduce potential failures.28:45 Customize super prompts for specific industry use.32:39 AI will handle numerous steps in digital marketing.33:32 Podcasting needs marketers to drive traffic.38:23 Podcast production time reduced through automation.
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Jun 19, 2024 • 18min

The Future of AI Marketing (& How to Prepare for It)

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.Timestamps:04:15 Exciting potential for DALL E and GPT-5.07:58 Exciting AI features to broaden daily usage.10:18 AI integration will become increasingly normal.15:24 AI mastery critical for job security in 2025.16:37 Mastering a popular skill with dedication and effort.
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Jun 7, 2024 • 49min

Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.Timestamps:05:49 Challenges and opportunities in marketing with AI.08:51 Revenue goal, lead gen, market problems, scale.12:26 AI tools can save time in writing.14:41 Creating staged photo of CEO fixing a bus.17:24 AI model, experimentation, use case framework, problem-solving.22:18 AIs as probability engines, crucial for future.24:29 Early adoption of AI gives competitive advantage.27:03 Train for AI to transform business operations.32:34 Hallucinations occur due to lack of information.33:56 Microsoft Copilot aims to revolutionize data access.37:22 AI needs specific and clear prompt guidance.40:47 Team dynamics influence idea generation and prioritization.45:17 Addicted to personal and educational YouTube content.47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.
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May 31, 2024 • 47min

Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter

In this episode of AI-Driven Marketer, Dan Sanchez interviews Harrison Painter, who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing.Resources Mentioned: - ChatGPT: https://openai.com/chatgpt- Google Gemini: https://gemini.google.com/app- Midjourney: https://www.midjourney.com- DALL-E: https://openai.com/dall-e- Headliner: https://www.headliner.app- AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-businessTimestamps:05:30 Startup demands time, AI tools provided balance.06:38 AI success relies less on technical skills.10:40 Tech exhaustion from rapid technology changes and adoption.15:22 Avoid mistakes, research thoroughly, and improve credibility.17:58 Developing multiple chatbots to enhance factual debate.20:37 Small businesses can create synthetic content using Oodio.25:37 Finding the best, cost-effective solutions is essential.27:01 Platform with multiple chat agents, time saver.30:43 Headliner program quickly creates vertical videos from podcasts.36:02 Value emotional intelligence over technical assessments, questioning.39:21 New tech can be instantly useful or gimmicky.42:42 Indiana Wesleyan developing world-class AI training platform.43:56 Testimonials about AI tech, impactful on non-technical.
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May 29, 2024 • 7min

Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. Timestamps:00:00 Quick demo of simple AI chat function.05:43 Be specific for precise feedback from AI.06:25 Record, transcribe, and edit audio easily with OpenAI.
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May 24, 2024 • 43min

AI Marketing: Trends, Tools, and Transformations w/Mark Fidelman

In this episode of AI-Driven Marketer, Dan Sanchez talks to Mark Fidelman, host of the AI Marketing podcast, about his three-year journey into AI in marketing, and the transformative potential of AI tools like ChatGPT and Claude Opus for marketers. They delve into the groundbreaking advancements of AI technologies such as Synthesia by OpenAI, and explore how AI is rapidly changing content creation, customer service, and personalized marketing. Mark also shares practical insights on overcoming resistance to AI adoption within organizations and leveraging existing data for dynamic, personalized user experiences. Timestamps:03:11 Doubtful about video editing with AI prompts.09:16 Podcast used to learn about blockchain and AI.09:46 Using AI to build wealth, differentiate platform.15:13 Leveraging AI for marketing and outreach strategies.16:54 Custom email outreach for influencers yields 80% response.21:03 Privacy concerns overlooked, data obtained non-consensually.25:05 CTOs need to be marketer friendly, AI.27:03 Marketing departments must lead in implementing AI.30:23 Carefully consider use case before proceeding.35:10 Future trends: Solopreneur unicorns vs. automated tasks.38:07 Using AI for CMO activities with Sora.39:02 Architecting processes for AI is key.42:25 Primary focus shifted from Twitter to LinkedIn.
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May 22, 2024 • 12min

5 Types of AI Marketing: Which Are You Using?

In this episode of AI-Driven Marketer, Dan Sanchez dives into the fascinating world of AI-driven marketing, exploring the five distinct types that are revolutionizing the field. He breaks down the central role of the internal copilot, the power of content production and distribution, the untapped potential of hyper personalization, the efficiencies of multichannel chatbots, and the forthcoming impact of automated analysis. With practical examples and future predictions, this episode is a must-listen for marketers eager to harness the full potential of AI. Tune in to discover actionable insights that can transform how you approach marketing in the AI era.Timestamps:00:00 AI in marketing: 5 types, internal Copilot.05:16 Hyper personalization in marketing creates better connection.06:55 AI agents manage chatbots, handle SMS conversations.10:35 Hyper personalization, chatbots, automated analysis, feedback, AI. Seek input on AI in marketing.
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May 17, 2024 • 46min

Become a Super Marketer in the Age of AI w/Gen Furukawa

Gen Furukawa, Founder of SuperMarketers, discusses leveraging AI in marketing. Topics include building an AI-enhanced marketing stack, AI tools for small teams, content repurposing, predictions on AI in marketing, practical AI applications in data analysis, and essential AI tools for marketing efficiency.

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