AI-Driven Marketer: Master Practical AI Marketing Skills

3 Tricks That Make ChatGPT Agents Actually Useful

24 snips
Aug 1, 2025
Discover how to unlock the full potential of ChatGPT agents with practical tips to enhance their reliability in marketing. Learn about the importance of using step-by-step SOPs and best practices for optimizing workflows. Dive into the creative aspects of AI-driven ads, including an analysis of a viral Ikea campaign that showcases innovation while reducing costs. Plus, get insights on privacy concerns and the exciting new study mode features of ChatGPT. It's a must-listen for marketers eager to navigate the AI landscape!
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ADVICE

Use Step-by-Step SOPs

  • Give ChatGPT agents step-by-step instructions or SOPs to improve reliability.
  • Structured, clear directions help them follow tasks like a competent intern would.
ANECDOTE

Agent Success with Podcast Posts

  • Dan trained ChatGPT agents to convert podcast transcripts into social posts and scheduled them via a marketing tool.
  • The agent successfully followed his step-by-step directions and logged into accounts using provided credentials.
ADVICE

Use Separate Accounts for Logins

  • Provide login credentials cautiously and preferably create separate accounts for AI agents.
  • Limit agent permissions to avoid risks and easily manage security by shutting down compromised accounts.
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