AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Never Miss Another Lead with AI Conversational Marketing

36 snips
Jun 30, 2025
Guest
Fer Patel
In this engaging discussion, Fer Patel, Director of Special Projects at HighLevel and an expert in AI and conversational marketing, shares his journey from fintech to marketing tech. He reveals how AI tools are transforming lead engagement and sales conversion for businesses. Fer emphasizes the importance of instant communication and showcases HighLevel's AI voice agents that automate interactions. He also explores the ethical considerations in AI usage and shares insights into revolutionizing customer experiences through innovative marketing strategies.
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ANECDOTE

Overwhelmed by Lead Volume

  • Dan Sanchez shares a story of overwhelming lead generation at a university that sales couldn't keep up with.
  • The experience highlights how today's AI could have drastically improved enrollment outcomes by timely lead follow-up.
INSIGHT

Simplicity Drives SMS Success

  • Short, simple SMS messages often outperform lengthy ones for engaging leads.
  • Posing a direct yes/no question triggers responses and starts conversations efficiently.
ADVICE

Prioritize Text Messaging Marketing

  • Dan Sanchez advises marketers to leverage text messaging over email for higher engagement.
  • Text messaging cuts through noise and offers a direct communication channel, especially effective with younger demographics.
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