

AI-Driven Marketer: Master Practical AI Marketing Skills
Dan Sanchez
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
Episodes
Mentioned books

Feb 23, 2024 • 39min
Content Alchemy: How AI Turns Your Content Into Gold w/Greg Wasserman
In this episode of the AI-Driven Marketer, Dan Sanchez interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications. Timestamps:00:00 Tool for sharing AI content with control.05:25 Producing podcast content was time-consuming and tedious.06:35 Cast Magic enables rapid podcast turnaround times.12:24 Podcasting use case, customized prompts for calls.13:38 Efficient content creation saved time for writers.16:50 Early movers on app; competitors duplicating, falling behind.21:15 Recording highlighted underutilization of magic chat, overuse of modify button and AI input.23:18 Chat GPT executes deep, diverse prompts effortlessly.27:02 Automating research and content repurposing for outreach.30:16 Content generates questions, aiding engagement and branding.36:12 Leveraging content for inspiration and time management.37:31 Expanding customer-only slack to public soon. Workshop offered.

Feb 21, 2024 • 16min
Marketers at the Crossroads of AI: Navigating Excitement, Fear, Hype, and Uncertainty
Exploring the emotional spectrum towards AI in marketing, from excitement to fear. Embracing the technological shift and challenges of AI. Encouraging active learning and a growth mindset for marketers to lead in the AI era.

Feb 16, 2024 • 22min
Behind the Beat: How AI is Changing Music w/Maya Ackerman PhD
In this episode of the AI-Driven Marketer, Dan Sanchez delves into the intriguing intersection of AI and music with Dr. Maya Ackerman, CEO and co-founder of WaveAI. They explore how AI is not just infiltrating every aspect of our lives but is also revolutionizing the music industry by transforming the songwriting process. From foundational machine learning to computational creativity, Dr. Ackerman shares her journey from academia to entrepreneurship, highlighting how her personal experiences and challenges in songwriting led to the creation of WaveAI's groundbreaking tools, LyricStudio and MelodyStudio. Discover how these AI-driven platforms empower musicians, enabling them to create music more efficiently and expressively. This conversation sheds light on the ethical considerations, the future of AI in music, and the balance between technology and human creativity.Episode Timestamps:00:00 - Introduction to the transformative role of AI in music with Dr. Maya Ackerman.01:01 - Dr. Ackerman's journey from academic research to pioneering AI in music.04:32 - Understanding how LyricStudio and MelodyStudio work and their unique approach to aiding musicians.06:22 - The non-invasive, artist-centric design philosophy behind WaveAI's products.08:05 - The training processes and creative foundation of WaveAI's AI models.10:18 - The role of 'hallucinations' or creative freedom in AI's music composition.13:20 - Addressing the challenges and limitations musicians face with AI.17:22 - Success stories and the transformative impact of WaveAI's tools on musicians.19:57 - Advice for musicians skeptical about integrating AI into their workflow.22:12 - How to get started with WaveAI's tools, and the accessibility of LyricStudio and MelodyStudio.

Feb 14, 2024 • 13min
Build Your Personal AI Writer (A Step-By-Step Guide) #BehindTheBot
Discover how Dan Sanchez shares his journey of mastering AI and building a personal AI writer to mimic his writing style using LinkedIn data. Explore the steps of exporting data, creating a writing style guide, and generating an outline. Learn how to train your own AI to write like you and boost your productivity.

Feb 9, 2024 • 41min
AI in Action: A Strategy for Enhanced Buyer Personas w/Ryan Paul Gibson
Discover how to revolutionize marketing with 'Living Buyer Personas' using AI integration in Slack/Teams. Dive into the challenges, applications, and future visions of this cutting-edge approach. Explore the power of custom GPT models for enriched buyer personas and the potential for AI to enhance customer service and marketing strategies.

Feb 2, 2024 • 47min
Revolution in Pixels: How AI is Redefining Visual Content w/Bart Caylor
Bart Caylor, a forward-thinker in marketing, discusses practical applications of AI in enhancing marketing visuals. He explores automating design processes, generating hyper-realistic visuals, and ethical considerations in AI-generated content. Bart also shares recommendations for marketers exploring AI and highlights the evolution of AI in creating marketing visuals. Join us as we explore the future of visual marketing, driven by AI innovation.

Jan 26, 2024 • 33min
A Marketing Leaders Guide to Approaching the Future of Ai
In this podcast, Dan Sanchez interviews Courtney Baker, CMO at Knownwell, about leading marketing teams in the age of AI. They discuss AI's influence on marketing roles, training and leveling up teams, the agility of small teams in adopting AI, and recruiting talent in the age of AI. They also explore fostering a learning mindset, utilizing AI as a strategic tool in marketing operations, and encouraging a growth mindset in teams facing AI integration.

Jan 24, 2024 • 17min
From Idea to Image: AI's Transformation of Thumbnail Creation
In this episode of the AI-Driven Marketer, Dan Sanchez explores the innovative application of AI in graphic design, particularly for creating engaging YouTube thumbnails and podcast cover images. Dan shares insights from his experience as a graphic designer and how AI tools like Midjourney have revolutionized his creative process. Learn about the transformative power of AI in enhancing visual content, making design more efficient and impactful. This episode is a must-listen for marketers, content creators, and anyone interested in leveraging AI for graphic design.

Jan 19, 2024 • 47min
From Ears to Eyes: How AI Brings Podcasts to the Page w/Jakub Grajcar
In this episode of the AI-Driven Marketer, Dan Sanchez talked to Jakub (Kuba) Grajcar, the Content Marketing Manager at ZenPilot, for a conversation about repurposing podcast content. Kuba brings his unique insights into the world of AI, sharing his journey into content marketing as a writer and his current role at ZenPilot. Danchez, our host, dives into the nuances of AI in marketing, discussing how these technologies are reshaping the landscape. Whether you're a seasoned marketer or just starting to explore the potential of AI, this episode is packed with valuable lessons and tips to help you leverage the power of AI in your marketing strategies. Join us for an engaging session filled with expert insights and practical advice!Timestamps:00:29.42 - Introduction to Jakub Grajcar's Journey into Content Marketing03:12.97 - Discussion on AI's Role in Small Teams06:23.73 - Exploring Different AI Tools for Content Creation14:58.94 - Key Benefits of Transforming Podcasts into Blog Content24:22.94 - Crafting Blog Posts from Podcasts: The Process33:18.48 - Preserving the Essence and Tone in AI-Transformed Content39:04.27 - Advice for Newcomers in AI-Driven Content Creation

Jan 16, 2024 • 27min
See All the Custom GPTs I'm Working On #BehindTheBot
Welcome to AI-Driven Marketer, in this episode I take you on a deep dive into the world of custom GPTs (Generative Pre-trained Transformers). I've been passionately working on various AI projects, and I'm thrilled to give you a glimpse over my shoulder to see what's been brewing in my AI lab.Timestamps:03:15 - Personal Brand Builder: I'm developing a GPT-based course to help with personal branding. This tool includes interactive steps and video links for an in-depth understanding.06:30 - CoPilot: I've created a personal business mentor and life coach GPT. This tool is customized with my personal information to provide tailored advice and guidance.10:20 - HOA Helper: This AI tool helps me interpret and reference HOA charters and CCRs, acting almost like a legal guide.13:45 - Dan's Writer: I trained a custom GPT on my LinkedIn posts and writing style. It's fantastic for creating content that matches my voice and tone.17:10 - Close Mode Newsletter Builder: I'm automating the newsletter creation process. It's still a work in progress and is currently being used for a client.20:55 - SEO Article Planner: This tool is for analyzing keywords and planning SEO-focused articles. It helps determine search intent and suggests unique content angles.24:40 - SoundPlan: I developed a GPT for crafting podcast strategies. It assists in researching topics and audiences, plus generating content ideas.28:25 - MyShowrunner: This is a comprehensive tool I use for podcast preparation. It does guest research, suggests interview angles, and helps generate episode titles.32:50 - NameFrame: I created this GPT for generating creative names for podcasts, products, companies, and more, based on a streamlined naming strategy.36:10 - ByteBot: This is an experimental project where I'm creating a social media persona that generates engaging and humorous content.39:35 - Thumbnail Maker: I'm working on a tool for creating appealing thumbnails for podcasts. I'm finding that Dall E 3 isn't quite ready though.


