AI-Driven Marketer: Master Practical AI Marketing Skills

Welcome to AI-Driven Marketer, in this episode our host Dan Sanchez delves into a fascinating conversation with Anne Murphy, a fundraising consultant specializing in AI for the nonprofit sector. Together, they explore crucial but often overlooked topics such as change management, upskilling, and the impact of AI on nonprofit marketing. Anne shares her expertise in using AI to create personalized thank-you notes for fundraising, and they discuss responsible AI frameworks, the challenges nonprofits face in digital marketing, and the potential for custom GPTs to revolutionize communication in the nonprofit sector. They also touch on the importance of building a community for sharing AI resources and skill development. So, whether you're a nonprofit professional or a marketer who wants to explore the power of AI, this episode has invaluable insights and practical tips for you. Join us as we uncover the hidden potential of AI micro skills with Anne Murphy.Timestamps:00:00 Nonprofit sector faces challenges amid changing behavior.05:52 Nonprofits need better marketing for donor retention.06:57 Responsible AI framework for fundraising ensures security.10:00 Stakeholder trust can be built or squandered.16:02 Helped thousands create practical, impactful GPTs.17:53 Teaching workshops, achieving goals, donating, winning raffle.20:13 GPT serves as personal development coach.24:06 Generate personalized thank you notes for donors.28:21 Importance of change management and upskilling emphasized.32:21 Recommendations for configuring GPT with knowledge base.33:34 Coach people to include email in GPTs.39:14 Recommendations for AI thought leaders and community.40:17 Engage proactively, don't wait for opportunities.

Welcome to AI-Driven Marketer, in this insightful interview, host Dan Sanchez sits down with Parthi Loganathan to dive into the world of AI in marketing. Parthi is the man behind Letterdrop, a tool that leverages AI to automate content creation and distribution for B2B companies. Throughout the conversation, they explore the ways in which AI is revolutionizing marketing automation, particularly in content creation and SEO. They also discuss the importance of understanding the limitations of AI and maintaining a focus on customer needs and authentic content. Tune in to gain valuable insights on leveraging AI for marketing and learn about the future of AI in the industry. Whether you're a seasoned marketer or new to the field, this episode will provide key takeaways to enhance your marketing strategy.Timestamps:00:00 Content marketing and AI fill marketing automation gaps.04:18 Automating sales analysis with generative AI software.06:49 AI analyzes content to optimize buyer trust.12:13 Using AI to bulk write podcast articles.13:55 AI excels at SEO analysis and content creation.16:26 Enable sales team to become social sellers.19:49 Marketers need customer focus, AI tools essential.23:18 Marketers need to stand out with expertise.26:04 Thank you for signing up for letter drop.

Welcome to the Ai Microskills podcast, where we uncover the latest trends and strategies for integrating AI into marketing operations. In this episode, host Dan Sanchez is joined by guest Andrew Bolis to delve into the growing role of AI in marketing and the practical use of AI tools for business success. They discuss the challenges and opportunities presented by AI in marketing operations and share insights on leveraging AI content creation tools, building a personal brand on LinkedIn, and automating business processes with custom GPTs. Join us as we explore how marketers can embrace AI to stay competitive and achieve their goals in the evolving landscape of digital marketing.Timestamps:00:00 Intro to attention podcast with Dan Sanchez.03:45 Found success on LinkedIn with CEO's help.09:05 Networking for building relationships and business success.12:50 LinkedIn viral content and AI relevance.15:42 AI content can be like junk food.19:37 Discovering custom GPTs streamlines business processes efficiently.21:16 AI tools improve processes for mid-sized companies.23:58 Automating name compilation process using custom GPT.28:52 Limited shared account causes usage constraints frustration.30:50 Increasing AI adoption by users and businesses.36:36 Automated AI transcription and publication process discussed.40:11 Use AI to cut costs in marketing.43:47 AI implications: competition, support, leverage, income opportunities45:11 Uniqueness and purpose lead to success.

In this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner, a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it also promises to revolutionize the podcasting process. Together, Dan and Susan explore the potential for further automation in podcasting, emphasizing the value of AI in enhancing the quality and accessibility of content creation. Join them as they provide an inside look at the development and future prospects of this innovative podcasting tool.Timestamps:00:00 Dan, thanks for the high-energy podcast automation.05:27 Use Susan's guide for custom GPT. Access at myshowrunner.com.08:36 Podcast production changing with new tools and features.11:57 Lowering barrier to entry, improving podcast quality.13:48 Grateful for quick, awesome work. Thank you.

Welcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation, they explore the use of AI in processing and analyzing podcast clips, and anticipate future advancements in AI for podcasting, such as automated production and distribution. Susan shares valuable insights into her preferred tech stack for recording and editing, while Dan expresses interest in implementing AI into his podcast process. Stay tuned as they discuss the transforming landscape of AI in podcasting and the potential of custom GPTs for podcast research. This episode is packed with actionable insights for marketers looking to harness the power of AI in their podcasting journey.Timestamps:04:01 Seeking human connections for AI and marketing.08:44 Injecting fun and controversial content into interviews.10:12 Improving communication and planning for interactions.12:56 Preferring cloud for processing larger volumes efficiently.18:08 Comparing different tools for transcribing audio content.19:26 Automate scheduling and posting podcast content efficiently.23:01 Seeking efficient time management through ChatGPT.26:26 Custom GPT generates content based on research.30:07 Refinement and innovation in editing technology expected.34:16 Exciting future with improved AI video analysis.36:16 Justin Feinberg and team provide valuable automation resources.Love these show notes? They're made by Ai with CastMagic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

Welcome to AI-Driven Marketer, in this episode Dan Sanchez discusses his five big predictions for AI in marketing in 2024. He shares insights on the impact of AI on big and small companies, the incorporation of AI into existing products, the potential for new AI applications, and the need for building competencies in AI beyond the basics. As the conversation unfolds, listeners can expect to gain valuable insights into the future of AI in marketing and how they can adapt their strategies to stay ahead of the curve.Timestamps:00:00 High expectations for AI despite potential setbacks.04:08 Small, agile AI companies outpacing larger players.06:30 Content automation and bots to increase in 2024.

Welcome to AI-Driven Marketer, the podcast where marketers can learn how to leverage AI to enhance their productivity and efficiency. In this episode, host Dan Sanchez interviews Karl Yeh, an expert in utilizing AI for business strategy and tactics. They discuss the potential of custom GPT copilots for practical advice, content creation, and automating business processes. From automating call summaries to creating tailored sales offers, they delve into real-world applications of AI in marketing and business. Join us as we explore the power of AI and how it can transform the way marketers work.Timestamps:00:00 Building a business copilot for personalized support.03:53 Custom GPT and language models for diverse tasks.07:44 Create AI Copilot for specific business needs.13:18 Chatbots for admissions streamline information for users.14:30 AI chatbots like Chatbase enable data retrieval.19:36 The gap in AI knowledge is widening.23:21 Advanced ABM Copilot: Target prospect questions, supporting documents.25:41 Interact with GPT, customize messages, use hotkeys.29:39 Use prewritten outline, learn, write, repeat steps.31:38 Custom GPT automates intuitive process, book on naming.36:47 Respell tool allows efficient processing of audio.37:50 Respell integrates with Zapier and Slack for insights.41:34 Human review improves and speeds up tasks.47:03 Excited yet scared about future technology advancements.48:25 AI becoming real, implications uncertain, but hopeful.Love these show notes? They're made by Ai with Cast Magic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning. It's why everybody is saying "Learn Ai or fall behind!"But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company? I wanted to figure this out for myself by talking to those who are doing it well already. There's no books to read only conversations to be had. Join me on the journey of learning how to ride this new wave of ai marketing in tech. Follow the journey in my AI marketing podcast.#danchez