AI-Driven Marketer: Master Practical AI Marketing Skills

In this episode of the AI-Driven Marketer, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content creation, this episode offers a wealth of knowledge for entrepreneurs and marketers ready to harness AI's potential. Tune in to demystify AI's transformative power and discover how to stay ahead in the ever-changing skies of digital marketing.Timestamps:00:00 AI news show may change its name.05:50 Content marketing agency owner discusses writing vs. video.07:35 Learning about AI through fast trial and error.10:11 Use AI to automate repetitive tasks for efficiency.12:42 Using LinkedIn data for my own content.17:13 AI can streamline creating a lot of content.22:04 Blog posts for SEO are essential tasks.25:42 Founders often act intuitively without realizing it.28:59 Creative scenarios for future, automated by AI.31:34 "Seeked marketing automation process, found guru executive."33:36 Analyze, optimize, standardize, mechanize for work improvement.38:08 Automatically enhance voices and match lip movements.39:31 AI voice lacks human-like pauses and inflections.45:19 Marketing work often involves discussing AI applications.48:04 Workers need to adapt to AI technology.49:49 Book identifies 3 distinct personas within individuals.

In this episode of the AI-Driven Marketer, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates. Timestamps:00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.05:26 Leaders consider ownership and impact across departments.08:44 Organizations exploring AI for managing knowledge.11:52 Executives use KPIs to leverage AI experimentation.15:59 Marketing leader's need to collaborate for success.17:13 Discussion on hiring AI technologist and implications.21:10 AI replacing roles without hands-on experience.26:44 Differentiating intelligent automation from human-like AI.29:04 Maximizing potential and responsibility in leadership moments.30:55 Leveraging data is key for strategic choices.34:05 Lead marketing efforts, involve others for success.

Delve into the AI revolution in podcasting as Dan Sanchez and Josh Nielsen discuss innovative tools for content repurposing, streamlined production processes, and the evolution of podcasting industry. Learn about Zencastr's origins, the importance of data, and the potential of AI in enhancing audio quality and content efficiency.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!Timestamps:00:00 AI's impact on marketing discussed with expert.08:44 Maximize marketing success by rethinking daily efforts.14:40 Setting goals and documenting the journey's importance.18:07 Sam Altman discusses the future of AI.22:16 Prepare for future AI by collecting relevant data.27:26 Rumors of Apple and Google discussing Gemini.31:29 AI needs visionary leaders to succeed.38:02 5G and AI will drive future marketing.46:22 Sales discipline and networking crucial for success.48:20 Effective selling and marketing is relationship building.55:48 Teach AI to take baby steps for success.59:29 Providing AI with context and templates for guidance.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.Resources Mentioned: Zapier: https://zapier.com Trello: https://trello.com Perplexity AI: https://www.perplexity.ai/ Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/Timestamps:00:00 AI as a 24/7 intern in marketing.06:05 AI vs. human expertise in content creation.08:32 AI can generate content for niche markets.11:03 For core niches, use subject matter experts.16:43 ChatGPT simplifies research process, summarizes top articles.17:24 AI reads and interprets intent based on keywords.20:59 AI supports admin tasks, aids research and notifications.25:53 AI, multistep processes, collaboration, industry, overestimation27:11 Custom GPT drastically cuts down processing time.33:08 Consider adopting AI, start experimenting, automate tasks.36:44 Advancement and growth are essential for success.38:17 Best to find me on LinkedIn. Also Twitter and newsletter.

In this episode of the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.Timestamps:00:00 Studying past markets reveals insights into crypto.05:46 AI extends burn rate, making startups sustainable.07:16 Market crash will lead to company acquisitions.10:53 Continued innovation in marketing, with focus on AI.15:38 Pat Flynn was a self-proclaimed crash test dummy.16:34 30 30 30 plan for thought leadership19:49 AI automations agency facilitates small business consultancy.23:42 Decline in authenticity raises value of trust.27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.30:33 Tech companies shifting roles to integrate AI.32:32 Future marketers need technology skills and strategy.38:05 How can AI build better customer relationships?41:48 Uncertain future, acceleration, small players leading innovation.43:18 In AI world, live content is crucial.47:14 Future podcast episode on AI sources and marketing.

Host Dan Sanchez discusses the creation of a custom GPT named Copilot for personal and professional use. Copilot serves as a versatile tool for querying documents like business plans and resumes. The episode provides insights into the development and value of this AI tool in daily marketing work.

In this episode of the AI-Driven Marketer, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing. Timestamps:00:00 AI in the sky: exploring AI's impact.05:36 CEO should lead company-wide AI implementation.08:38 AI transformation in marketing leads whole organization.11:37 Building custom GPT, feeling similar to marketing ops.13:35 Marketing professionals need to study AI integration.17:01 AI's impact on content and book relevance.21:54 Struggling to soundproof a studio, book disappointment.23:32 Desire to use AI to enhance content.28:57 Podcast to book, adapting to AI changes.31:03 Potential danger in creating a book unnecessarily.37:18 People prefer authentic communication over polished content.40:07 Developing consistent, unique brand personality for success.41:37 YouTube thumbnails must feature logo and face.44:40 Seeking feedback on potential recurring segment format.

In this episode of the AI-Driven Marketer, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of users, will shed light on the real-world challenges and triumphs of AI-enhanced marketing.Resources Mentioned: Typeform: https://www.typeform.com  Hotjar: https://www.hotjar.com  Iterate: https://iteratehq.com Fireflies: https://fireflies.ai Zapier: https://zapier.com Coda: https://coda.io Notion: https://www.notion.so HubSpot: https://www.hubspot.com Knownwell: https://knownwell.com/ Dovetail: https://dovetailapp.com Cast Magic: https://castmagic.io Marc Thomas's course 'Positive Human': https://positivehuman.coTimestamps:00:00 Managing diverse customer insights poses common challenge.04:09 Work tools centralized in Google Drive and Slack.07:10 Google Drive makes files easy to find.11:13 Using AI to improve customer research summary.13:18 AI excels at tasks, improves efficiency massively.16:40 Update spreadsheet, create record, store in folder.21:43 Semi-manual research, active and always ongoing. Weekly reports.26:19 Cite title, check accuracy, interpret data, debate.27:51 AI: Improving collaboration and customer research.31:04 Technological improvements to gather and apply data.36:07 Summary: Summarizing small text chunks improves quality.38:35 Data overload, need concise summaries for improvement.

In this episode of the AI-Driven Marketer, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom GPTs and delve into the world of AI-driven marketing, this episode is a must-listen.Timestamps:00:00 Desire to master AI for marketing transformation.03:48 Author reflects on past experiences with naming.07:59 Live segment beta testing, naming AI show.10:39 Identifying idioms in rhymes generates lengthy lists.14:23 Effective method for custom GPT: specialize and simplify.16:08 Highly specific step-by-step instructions for an intern.20:22 Refining process, iterations to reach desired outcome.23:58 Creating custom GPTs can automate many processes.