AI-Driven Marketer: Master Practical AI Marketing Skills

In this episode of AI-Driven Marketer, Dan Sanchez dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes. Timestamps:05:27 Assess your job, automate tasks, teach AI.09:25 Custom GPT co-developed, free instructions, 2.0 preview.10:13 Using AI for podcast production and management.13:46 Color coded knowledge document tracking, template conformity.18:29 Create, automate, and accelerate content creation processes.20:09 Customize GPT prompts, leverage AI for marketing.

In this episode of AI-Driven Marketer, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their content creation strategies using AI. Whether you're a novice eager to experiment or a seasoned professional looking to optimize your workflow, this episode will provide invaluable insights into the practical applications of AI in marketing.Resources Mentioned: Pod To Post Instructions Notion Doc: https://danchez.notion.site/Pod-To-Post-Builder-e3af3a0517b746db91644d0d7cb1aad8?pvs=25Timestamps:00:00 Save time and improve quality using AI.04:01 Concise automation of GPT prompts, payment required.09:11 Free GPT called Pod 2 Post Builder.12:20 Find 5 podcast ideas, select best, organize.15:23 Do not share proprietary instructions to anyone.16:18 Explore, edit, and improve custom GPT area.20:41 Test and adjust custom GPT for conciseness.23:20 Leverage custom GPT for quick, efficient tasks.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed insights and step-by-step guides. Tune in to dramatically upgrade your AI skills and learn to manipulate AI prompts for peak performance.Timestamps:00:00 Condense episode content into concrete LinkedIn posts.03:35 Implement chain prompts for efficient podcast preproduction.06:52 Avoid adding new points; refer to transcript.10:55 Breaking up tasks delivers better results: chain prompting.

In this episode of AI-Driven Marketer, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics. Expect a nuanced conversation about AI's role in job displacement, the necessity of human creativity, and the integration of AI into marketing strategies. Tune in to refine your understanding of AI’s potential impact in the marketing sector and beyond.Timestamps:00:00 Discussion on timing of enterprise AI adoption.06:14 Early adoption crucial for competitive advantage, risky.07:08 AI, digital natives and evolving computer interfaces.12:58 Seeking Chat GPT solution for homeschool challenges.15:03 Education system reinforces gender stereotypes, impacts mindset.19:25 AI automates ticket summaries, aids in decision-making.21:23 Writer struggles with AI-generated content limitations.25:22 Early journey in conversation, content strategy essentials.29:38 Embracing AI technology but still values humanity.30:17 15 years of experience surpasses robot efficiency.36:19 New grads meeting, AI-based onboarding, content suggestions.38:30 Evaluating time investment for process efficiency.43:23 Humans may no longer be needed for work.44:15 Mind wandering, creativity, rethinking value of work.47:18 Humans struggle to work themselves out of job.

In this episode of AI-Driven Marketer, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts.Timestamps: 00:00 Sanchez shares AI journey and fundamentals mastery.03:41 AI repurposes content effectively through templates and examples.07:11 Simplified instructions for expert sales coaching.10:19 Improving LinkedIn post chain, stay tuned.

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super prompts that will transform your AI from a basic assistant into a powerhouse tool. This is your starting line for better AI execution, so don't miss out!Resources Mentioned: Element451 AI Cheat Sheet: https://element451.com/blog/chatgpt-cheatsheetTimestamps:00:00 Repetition of fundamentals leads to higher skills.05:40 Large language models use complex word relationships.08:31 Utilize AI to enhance social media content.11:02 Key strategies for achieving outstanding results outlined.13:42 Providing specific content for LinkedIn blog post.19:29 Instructions: Write in short, attention-grabbing style.21:32 Experiment with prompts, learn from failures, improve.

In this episode of the AI-Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies foresee and navigate the future. Tune in to discover how AI can enhance your strategic foresight and help your business adapt to rapidly changing market conditions.Episode Timestamps: 00:14 - Introduction to Saar Ben-Attar and the collaboration on a custom GPT for scenario planning. 00:23 - Saar discusses the inception of his approach to future scenario planning. 02:31 - Exploring the universal need for strategic foresight across different cultures and eras. 04:01 - The shift from traditional scenario planning to real-time, AI-enhanced methodologies. 06:31 - The importance of strategic planning in marketing and its impact on business operations. 08:39 - How AI tools facilitate a continuous and adaptive strategic planning process. 13:12 - Discussing the creative aspect of using AI in generating future scenarios. 17:18 - When Saar realized AI could significantly expedite the scenario planning process. 22:18 - The practical implementation of AI in enhancing existing business methodologies. 28:33 - The role of marketing and innovation in business as discussed by Peter Drucker. 32:47 - The evolving relationship between AI applications and business strategy. 38:33 - How pioneering in AI and thought leadership can influence industry standards. 41:57 - Future potential of AI in evaluating and sizing market opportunities. 46:50 - Closing thoughts and the future of AI in strategic applications.

Dan Sanchez shares how AI revolutionized his design process, from speeding up concept creation to transforming raster images into vectors. He showcases the synergy between AI and design skills, emphasizing AI's role in enhancing creativity for marketers.

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For insights on upscaling your sales and marketing skills in an AI-centric world and predictions on how AI could usher in the era of the solopreneur unicorn, make sure to tune into this thought-provoking conversation.Timestamps:05:41 Marketers must differentiate demand creation, demand capture.08:16 Spot on: demand capture is key for companies.11:56 Generative AI extracts signals from unstructured data.15:18 AI sales assistant autonomously performs signal-based prospecting.18:04 Commercial beta testing for generative AI in sales.20:35 LinkedIn post distinguishes prompting and prompt engineering.24:52 New jobs will require engineering and AI.29:02 Anticipating disruption from SAS in podcast industry.33:47 Cheap capital can lead to market inefficiency.35:07 Marketing evolving to focus on demand creation.40:15 Evangelize the problem: addressing overpromised intent data.43:06 Authenticity and self-awareness key in marketing.47:22 Direct advice for marketers in changing climate.50:02 Efficiency in engineering process for marketing operations.52:20 AI and marketing focus on content creation.54:33 Moving work up the value stack with AI.57:37 Thanks for joining the podcast conversation, Andre.

In this episode of the AI-Driven Marketer, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.Timestamps:00:00 Frustration led to creating AI marketer guide.04:00 Hidden Figures movie sets the tone.08:47 Helping craft custom GPTs, AI, podcast marketing.10:29 Excited to hone skills and publish book.