AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

In this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7’s momentum.The conversation dives into the importance of deep research for marketers, with Dan sharing a viral prompt that helps uncover the most frequently asked audience questions across forums and social media. They also discuss Amazon’s AI push with Claude integration, the growing concerns around AI privacy, and the rapid acceleration of AI development. If you’re a marketer looking to stay ahead of the game, this episode is packed with insights you won’t want to miss.My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned: Dan's viral LinkedIn post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7300918456713969664-CuJM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA AI Riding a bike: https://www.youtube.com/watch?v=uEv4ZfOwCPA AI Business Society Community - https://danchez.com/societyTimestamps: 00:01 - Introduction and why this week’s AI news is huge 00:37 - ChatGPT 4.5 release: What’s new and why it’s a game-changer 03:28 - Why OpenAI called it 4.5 instead of 5.0 08:07 - The unexpected release of Claude 3.7 and OpenAI’s strategic counter-move 10:57 - Grok 3’s moment of fame and how it compares to ChatGPT 13:25 - Deep research in ChatGPT: Dan’s viral prompt for audience insights 19:32 - The case for upgrading to ChatGPT Pro for deep research 22:05 - Amazon’s AI expansion and Jeff Bezos’ full-time return 26:32 - Poll results: Are companies providing AI training? 32:23 - Why marketers need to double down on custom GPTs 40:43 - The acceleration of AI development: What’s next?

In this AI marketing podcast episode, Dan Sanchez shares the results of a bold AI SEO experiment he conducted over the past year. After investing $500 in an AI-powered blogging tool, Dan set up multiple websites to test if fully automated AI content could drive traffic and revenue. The results? A mix of surprising insights, major pitfalls, and hard-earned lessons. Tune in as Dan breaks down what worked, what failed, and how AI should really be used for content creation in today’s SEO landscape.Best AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned AppSumo - https://appsumo.com/ WP Autoblog (AI SEO Tool) - https://wpautoblog.com/ WPX Hosting - https://wpx.net/Timestamps 00:00 – The $500 AI SEO Experiment Begins 00:10 – The AI Tool: WP Autoblog & Setup Process 03:45 – The Content Strategy: Automated Mass Blogging 07:15 – The Problems with AI-Generated Content 10:30 – The Surprising SEO Outcome (It Worked… Kind of?) 13:50 – Why AI Content Didn’t Drive Real Traffic 16:10 – The Fatal Flaws of Fully Automated SEO 19:30 – What Actually Works? How to Use AI for Content the Right Way 22:00 – The Future of AI in SEO & Generative Engine Optimization (GEO)

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you’re a marketer looking to stay ahead of the AI curve, this episode is packed with insights you won’t want to miss.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned Grok 3 AI Model - https://grok.com/ OpenAI’s GPT-4.5 & GPT-5 Roadmap - https://x.com/sama/status/1889755723078443244 Perplexity AI - https://www.perplexity.ai/ Rand Fishkin’s Post on GEO - https://www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Social Media Marketing World 2025 - https://www.socialmediaexaminer.com/smmworld/Timestamps (00:36) – The AI race: How Grok 3 is making waves in the AI space (04:34) – Grok 3 vs. ChatGPT: Which AI model is winning? (08:25) – OpenAI’s GPT-4.5 update and what it means for marketers (14:42) – Google’s AI ecosystem: Is it catching up to OpenAI? (20:55) – Deep research in AI: The game-changing tool marketers should be using (24:59) – How to use AI deep research to create high-performing lead magnets (33:13) – Why AI adoption is still in its early stages (40:17) – The rise of GMO (Generative Machine Optimization) and why it matters (45:35) – Final thoughts: What marketers should be focusing on right now

AI agents are generating a lot of buzz right now, but how close are we to fully autonomous AI? In this episode of The AI-Driven Marketer, host Dan Sanchez (Dances) cuts through the hype to break down the five stages of AI agents and what marketers need to do to stay ahead. From simple automation to full AI autonomy, Dan lays out a roadmap for how AI will evolve in the coming years and how marketers can start preparing now. Whether you're just getting started with AI automation or you're ready to build intelligent workflows, this episode is packed with actionable insights to future-proof your marketing strategy.Resources Mentioned: AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ N8N (AI Automation Platform): https://n8n.io/Timestamps:00:00 - Introduction: The AI Agent Hype02:00 - What Is an AI Agent? Defining the Term04:30 - The Five Levels of AI (From Chatbots to Full Autonomy)07:45 - Where Are We Now? AI's Progress in 202410:15 - The 5 Stages of AI Agents12:00 - Stage 1: Automation with AI (Simple AI-Powered Workflows)14:45 - Stage 2: Intelligent Automation (AI Begins to Think for You)17:30 - Stage 3: AI-Assisted Automation (AI Helps Build Campaigns)20:15 - Stage 4: AI-Led Automation (AI Makes Key Decisions)23:00 - Stage 5: Fully Autonomous AI Agents (The Future of AI in Marketing)26:45 - Predictions: How Fast Will AI Agents Advance?29:30 - Practical Steps to Prepare for AI Agents Today32:00 - Why Most Marketers Are Still Behind (And How to Get Ahead)34:45 - Closing Thoughts: The AI Learning Curve and Next StepsKey Takeaways: AI agents are not fully autonomous yet, but they are rapidly evolving. Most "AI agents" today are actually just automated workflows with AI enhancements. The transition from AI-assisted automation to AI-led automation will be a game-changer for marketers. Marketers should start experimenting with AI-powered automation tools now to stay competitive. Full AI autonomy is likely less than two years away—prepare by learning automation now.Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring more AI-driven marketing insights to you!

In this AI marketing podcast episode, Dan Sanchez dives into the intriguing concept of Moravec's Paradox, examining why AI can excel in complex tasks like advanced math yet fumble over simple tasks such as counting survey responses. He unpacks the paradox, revealing how marketers can navigate and leverage these peculiar strengths and weaknesses of AI. By understanding where AI struggles and succeeds, Dan provides insights on building systems that maximize AI's potential while mitigating its shortcomings. Tune in for strategic advice on staying ahead in the ever-evolving AI landscape and discover how to use Moravec's Paradox to your advantage as a savvy AI-driven marketer.Resources Mentioned: https://www.socialmediaexaminer.com/smmworld Social Media Marketing World: Timestamps:00:00 AI's Uneven Skill Gaps05:48 Leveraging AI's Strengths and Limitations07:15 AI: Focus on Core Improvements

Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you’re an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why understanding where you stand is crucial for your growth.Resources Mentioned: Take the quiz here: https://danchez.com/quiz 5 Types of AI Marketing Episode: https://danchez.com/5-types-of-ai-marketing-which-are-you-using/Timestamps:00:00 - Where do you stand in AI marketing?02:00 - Why AI marketing skills are crucial for the future04:30 - Dan’s journey in mastering AI 06:45 - The challenge of assessing AI skills08:20 - The five types of AI marketing explained14:10 - How the AI Marketing Skill Scorecard works18:00 - Where marketers fall short in AI adoption20:45 - Take the AI Marketing Quiz now!22:00 - Connect with Dan on LinkedIn

Most people don’t realize that ChatGPT can be customized in multiple ways to dramatically improve results. In this episode of The AI-Driven Marketer, Dan Sanchez walks through the four levels of personalization for ChatGPT and shares his approach to customizing AI for maximum efficiency. If you’ve ever wrestled with ChatGPT, Gemini, or Claude—going back and forth to get the right response—this episode will show you how to eliminate that friction. Learn how to leverage custom instructions, memory, projects, and custom GPTs to get ChatGPT working smarter for you.🔹 The Four Levels of ChatGPT Personalization: 1️⃣ Base Model – The default AI personality and training. 2️⃣ Account Level – Custom instructions and memory settings. 3️⃣ Project Level – Using projects and custom GPTs for different areas of work. 4️⃣ Prompt Level – Optimizing individual interactions with AI.Dan also shares a game-changing one-prompt hack to improve ChatGPT’s memory and efficiency, along with practical strategies for identifying repetitive tasks and automating them within ChatGPT.Resources & Links: AI Business Society – Social Media Examiner: https://www.socialmediaexaminer.com/aisociety/ Full Tutorial on CustomGPTs: https://danchez.com/advanced-guide-to-building-customgpts-for-chatgpt/ The One-Prompt Hack to 10X ChatGPT Outputs: https://danchez.com/one-prompt-to-10x-your-future-chatgpt-outputs/Timestamps: 00:00 - Intro: How ChatGPT Customization Can 10X Your Results  00:15 - Welcome to The AI-Driven Marketer 00:31 - The Struggle of Wrestling with AI Models 01:14 - Why Personalizing ChatGPT is Critical  02:51 - The Four Levels of ChatGPT Personalization  03:12 - Level 1: Base Model - Understanding Pre-Trained AI Behavior  03:52 - Level 2: Account Level - Custom Instructions & Memory  06:09 - Setting Up Custom Instructions for Better AI Responses  08:24 - Optimizing ChatGPT’s Memory for Personal & Business Use  11:37 - Level 3: Project Level - Using Custom GPTs & Projects  12:32 - Managing Multiple Clients & Workflows with ChatGPT  14:09 - Brand Bots: Creating AI Assistants for Clients & Projects  15:20 - Layered Instructions: Making AI More Context-Aware  16:12 - Level 4: Prompt Level - Fine-Tuning AI Output  16:31 - The One-Prompt Hack for Better ChatGPT Personalization  17:41 - Identifying Repetitive AI Interactions & Automating Them  18:32 - Closing Thoughts & How to Get More from This Series📩 Subscribe to the newsletter at aidrivenmarketer.com🎧 Follow & rate us on Apple Podcasts, Spotify, or YouTube!

In this AI marketing podcast, Dan Sanchez and Travis Sanchez dive into the latest developments in AI, unpacking OpenAI's new tool "Operator" and its potential impact on marketing. They explore both the excitement and the limitations of having AI control a browser for tasks like buying airline tickets and managing CRM processes. The discussion also covers the notable launch of OpenAI's GPT-3 Mini and its implications for marketing automation, as well as the broader adoption curve of AI technologies among marketers. Tune in to hear their insights on navigating these rapid changes, the critical role of delegation skills in leveraging AI, and how marketers can lead the charge in integrating these new tools effectively into their organizations. Listen to this episode if you want to stay ahead of the curve and harness AI to its fullest potential in your marketing strategies.Timestamps:00:00 OpenAI Previews Browser Automation Tool03:42 API Limitations in Marketing Automation08:42 Director Role Complexity Increases12:28 "Future Skills: Delegation and Understanding"14:33 Innovation Adoption Insight18:47 Second-Mover Advantage in Innovation19:50 Shaping the Future with Early Adoption24:31 Tech Resistance Across Generations28:25 AI Troubleshooting: Future Tech Support32:06 Marketing: Pioneering Organizational Change34:46 Adapting to Automation in Leadership36:19 Top AI Marketing Conference

In this AI marketing podcast, Dan Sanchez dives into the fascinating process of cowriting a book with AI, sharing his journey of crafting a comprehensive book on the 5 types of AI marketing. Dan addresses the challenges and skepticism surrounding AI-authored content and details his method for combining his own insights with AI-generated text to create a book that is both informative and compelling. He illuminates the tools he’s using, such as ChatGPT and Google Notebook LM, and emphasizes the importance of feeding AI with quality raw material and iterative collaboration. Listen to this episode if you're curious about how AI can enhance your writing projects and provide innovative assistance in content creation.Resources Mentioned: AI Business Society by Social Media Examiner: https://www.socialmediaexaminer.com/aisociety/ Google Notebook LM: https://notebooklm.google.com LinkedIn: https://www.linkedin.com/in/digitalmarketingdanTimestamps:00:00 AI-book collaborations; quality concerns persist.06:24 Organized research supports arguments and enhances understanding.08:27 Defining AI marketing's five types aids understanding.10:57 Collaborated with AI to organize book chapters.15:58 ChatGPT asks detailed questions for compelling storytelling.19:43 AI enhances book writing as a collaborative tool.22:22 Publishing book on Amazon and podcast, free access.

In this AI marketing podcast episode,  Dan Sanchez shares an enlightening interview with Brooks Lockett, diving deep into the transformative impact of AI on marketing strategies and practices. The conversation uncovers insights into Dan's role at Social Media Examiner, the significant potential of AI in content creation, and the evolving landscape of AI adoption among marketers. They also discuss practical use cases, holistic frameworks for AI marketing, and the immense leverage AI can provide in enhancing both speed and quality of work. Tune in to gain a fresh perspective on harnessing AI to revolutionize your marketing efforts.Resources: AI Copywriting Pro Newsletter: https://brookslockett.substack.com/Timestamps:00:00 AI still early; wide adoption expected soon.04:26 I adopted ChatGPT Plus earlier than peers.08:05 Video enhances and clarifies teaching complex concepts.11:37 Teaching content helps you master the topic.15:58 AI elevates marketing automation with personalization.20:24 Funnels unify marketing strategies for holistic success.21:04 Creating frameworks for AI marketing strategy development.25:37 AI: Faster, better, smarter innovations unlock possibilities.